BLUR Hookah Lounge aspires to be the premier Hookah lounge in New Bedford, MA. and surrounding communities. BLUR will get away from the traditional Middle Eastern feeling Hookah bar by introducing local bands on a weekly basis, Mediterranean cuisine and a choice of 20 different craft brewed beer. Being a specialty bar BLUR will get a big influx of cliental seeking to get away from the noisy nightclub scene.
BLUR will gain revenue through sale of flavored tobacco, alcoholic beverages and an array of appetizers. Cliental will be composed of nearby college students and locals (18-26yrs. Old) seeking an alternative entertainment in nightlife. BLUR is seeking $100,000 from investors to take care of initial start-up costs.
BLUR Hookah Lounge projects to become profitable in its first year of business, being the only Hookah lounge in a 30mi. radius. Sales will increase 1. 5 times for the first three years each year. Investors will receive their initial investment within the first three years of business. Sales of inventory will indefinitely be profitable due to low buying costs.
In Addition, members will be emailed on a weekly basis, with up and coming performances and menu additions Mission The Mission of BLUR Hookah Lounge is to provide an eloquent, entertaining yet relaxing environment where patronages from the Hookah enthusiast to the new-comer may leave one night looking forward to their next visit.
The atmosphere will bring people together while being immersed in American and Mediterranean culture, while enjoying a conversation and live music over a cocktail, Middle Eastern flavored tobacco, craft beer, enticing appetizers and sandwiches. BLUR will ensure a great alternative to the loud and raucous nightlife and keep patronages coming back for more.
The market for hookah bars in the United States has grown significantly in the past decade. Hookah-bars. com reports that, as of October 2008, there were at least 470 hookah bars in the U. S. nd an average of five new hookah bars were opening every month. From these numbers, it can be estimated that 2-5 million current hookah smokers live in the United States. Of these hookah smokers, approximately 10% are of Middle Eastern origin and the remaining groups are of American origin but have grown to embrace hookah culture. (Palo Alto Software, 2008)
BLUR Hookah lounge will specialize in special in-house cocktails, craft beers, appetizers and sandwiches of both Mediterranean and American origin. He has bachelors in marketing and has worked for Metlife Resources as a Marketing Specialist. He also has seven years of restaurant and bar experience from front of house to kitchen. He will also help the executive chef during busy evenings, and assist the executive chef in maintaining kitchen inventory. Manny Galante will assist Ryan in managing business operations and trains both wait staff and kitchen staff. As the general manager employees will report to him and he will report to owner Ryan Almeida. He has 12 years of experience working in restaurants. He will also handle employee and live performer scheduling, along with front of house inventory.
Cultural Discrimination Target Market BLUR Hookah Lounge will target local college students (18-24 years old) who are seeking an alternative night life venture. Individuals 18 to 20 years old will have an establishment where they can go converse with friends.
Also, young professionals (23-30 years old) who are tired of the same old nightlife and are interested in a culturally diverse, relaxing and eloquent environment. In addition, locals who are intrigued by a specialty bar and contribute with great interest. Female or male is of no concern and those in the South Coast Massachusetts region are ideal.
Reference
- Financial Management Appendices Palo Alto Software. (2008). Retrieved from http://www. bplans. com Sophia Snyder. (2012, May).
- Ibisworld industry report 48111b . Retrieved from http://www. ibisworld. com Massstats. (n. d. ).
- Retrieved from http://www. caliper. com/Maptitude/MassStats/ fumari.. (n. d. ).
- Retrieved from http://www. fumari. com/flavor-guide
