The brand strategist uses a unique set of brand associations to create or maintain brand identity. These associations indicate the values and promise that the organization members make to customers.
According to modern theories, a brand identity encompasses more than just the brand’s personality – it also includes the brand’s direction, purpose, and meaning. It represents everything that defines a brand. Arrow, a brand that was once popular among older business executives, is experiencing a decline in its position among the emerging young generation.
The company aimed to appeal to younger audiences in 2008. The modern representation of masculine American style is the Arrow Collar Man. Cluett Peabody is dedicated to offering high-quality ARROW brand apparel products globally, reflecting the brand’s heritage and ensuring superior quality for consumers. The detachable collar, introduced 160 years ago, revolutionized the industry.
Today, the ARROW brand embodies a fresh concept for contemporary men: selecting value without compromising style. The brand has embraced a new tagline: “When You Know.” Arrow’s success in the market can be attributed not to its marketing efforts, but rather to its emphasis on quality, premium materials, and exclusivity.
Raymond Premium Apparel, synonymous with trust, heritage, and excellence, has been a trusted name for over eight decades. The company’s unwavering faith in product quality has garnered consumer trust. Now, these values are extended to our range of readymade garments, known as ‘Raymond Premium Apparel’. This premium formal wear brand is dedicated to delivering classic garments with impeccable fits and irresistible styles for the Global Indian. Our products are crafted exclusively from premium Raymond fabrics.
