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Essays on Brands

We found 143 free papers on Brands

Essay Examples

Brand Introduction of Colgate Palmolive


Words: 363 (2 pages)

Company Introduction Colgate-Palmolive is one of the largest Fast-moving Consumer Goods (FMCG) producers in the world. The company markets its products in over 200 countries and territories which consist of four core global businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. In 2011, the company has hit net sales of US$ 16. 7b…

Luxury Brands During Times of Recession


Words: 837 (4 pages)

Luxury brands during times of recession A question of survival Universally, luxury items are considered to be items of great prestigious value, and their possession has satisfied people worldwide. In the last three decades particularly, consumers have enjoyed a higher level of disposable income than ever before, and as a result luxury brands have prospered…

Crayola Brand Marketing Strategy


Marketing Strategy

Words: 559 (3 pages)

Our marketing strategy is to increase penetration in 2 ways: 1- Focus on creating an emotional connection between the Crayola brand and mothers/children 2- expand into the digital market. Develop an interacive online community that acts as an informational and social Web site for Crayola. Our target markets are mothers and children. Crayola has inspired artistic creativity in children since the first box of Crayola crayons rolled off the assembly…

Btec business level 3 unit 4 p4




Words: 272 (2 pages)

The iconic swoosh, a symbol recognized worldwide, represents Nike Inc., the well-known manufacturer of athletic shoes and clothing. Nike has grown from modest beginnings to have a global impact and revolutionize the sportswear industry. This includes transforming not only athletic shoes but also sports equipment, apparel, and accessories. Esteemed athletes like Michael Jordan, Andre Agassi,…

Building Successful Indian Brands


Words: 4854 (20 pages)

The Global Retail Scenario Large format retail businesses dominate the retail landscape in the United States and across Europe, in terms of retail space, categories, range, brands, and volumes. Indian retail industry cannot hope to learn much by merely looking at the Western success stories in retail. Their scales of operations are very huge, the…

Rembrandt’s Samson Tells a Riddle at His Feast



Words: 1018 (5 pages)

The renowned artwork, Samson Tells a Riddle at his Feast, was created by Rembrandt Harmensz van Rijn to depict a significant biblical moment. It portrays the scene where Samson and his wife celebrate their wedding feast. This painting is based on the events described in Judges 14 of the Bible, which tells the story of…

Matt Haig- Brand Failures


Words: 10585 (43 pages)

Brand Failures Matt Haig Kogan Page Brand Failures Praise for Brand Failures. . . “You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice, which you ignore at your own peril. ” Laura Ries, President, Ries & Ries, marketing strategists, and bestselling co-author of…

Marketing Analysis of Jordan Brand


Words: 1014 (5 pages)

Everything now a day seems to be about repeat and consistent sells. Being able to Find the new trend and taking advantage of it. The shoe industry is no different. New styles, prices, and endorsers are always used to attract customers. With new releases being sold out within days, the Jordan brand Is a perfect…

Vison, mission and objectives for yum brands


Words: 1431 (6 pages)

1. Introduction. This professional business report provides a concise analysis of Yum! Brands history, development and growth. With how the organization’s strategic Vision, Mission Statement, Aims and Objectives have been effective to their strategic planning. Bennett (1999) defines strategy as “a proposed series of actions intended to beat the competition”. A plan or a timescale…

The Drivers of Green Brand Equity


Words: 2224 (9 pages)

This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan. This research…

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Frequently Asked Questions about Brands

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How do you describe a brand?
A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
What is a personal brand essay?
Personal branding is the dedicated practice of people marketing themselves and their careers as brands. ... The personal-branding concept suggests that success comes from self-packaging. Your personal brand separates you from the masses.
What is brand in simple words?
A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
Why brands are so important?
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. ... A brand represents the sum of people's perception of a company's customer service, reputation, advertising and logo.

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