Essays on Brands

Bull Brand Survey A true understanding of brand positioning comes only after getting the consumers’ insights, opinions, feedback, and vision of a product. To get those I hosted an online survey and shared it with my friends, which are potential and current customers of Red Bull: most of them are current students or recent college…

Mosarrat Farhana University of Dhaka, Bangladesh mosarrat_58@yahoo. com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is…

Everything now a day seems to be about repeat and consistent sells. Being able to Find the new trend and taking advantage of it. The shoe industry is no different. New styles, prices, and endorsers are always used to attract customers. With new releases being sold out within days, the Jordan brand Is a perfect…

British Airways I. Personality Elements i. Name British Airways, older British Airways Ltd. Founded in 1974. ii. Logo iii. Slogan “Upgrade to British Airways”, is slogan explained the feeling to the company to be a high airplane company. iv. Style Style, it’s like an icon. British Airways is an icon for the airways high company….

Design contributed to the five asset categories to build brand equity in the following ways: The mermaid and the dark green background are the most distinguished elements involved into the logo, especially the distinctive green color. Importantly its locations, consumers, brand image and a distribution network, selling a lifestyle (an intrinsic value) Brand Personality A…

1)NASCAR’s branding strategy was well organized and successful although they were affected by the economic recession. Their strategy was built on the fact of marketing the company by the use of sponsorships and co-branding with other companies. So they were intensively marketing the company which benefited the company in terms of positioning and financial status….

Literature review: branding IntroductionThey say the best way to enter one’s heart is through stomach. And today, when the restaurant industry is booming and companies are vying for competitive advantage, the above saying can be reshaped for further use – the best way to enter customers’ hearts is through branding the company in their brains! Yes,…

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The introduction of brand extensions by Red Bull is fascinating, as it has generated multiple products within its primary drink category, including a low-sugar alternative. Moreover, an essential aspect pertains to the employed advertising strategies. In this passage, the author explores three different advertising methods – employing student brand managers, consumer educators, and sponsoring extreme…

Nigel Burton, the president of global oral care at Colgate-Palmolive Company (CP), is reviewing market launch plans for a new toothpaste, Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of…