NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.
The swoosh is the sign of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world. From humble beginnings to a promising future, Nike Inc. has expanded its horizons to every corner of the world. From athletic shoes to sports equipment and from apparel to accessories, Nike has revolutionized the sportswear industry. Endorsed by superstar athletes like Michael Jordan, Andre Agassi, Roger Federer, the Williams sisters and many more, Nike is complimented by its mission of ‘bringing inspiration and innovation to every athlete in the world’. Their purpose is to be known, everywhere you look they want you to identify that it’s Nike. Nike sponsor many football teams and provides their kits, and sponsor footballers to where they shoes. These are the words used to describe the “Swoosh” in the Nike logo that has become one of the most recognized symbols in the world. Nike’s first logo design was designed by Carolyn Davidson in 1971 for just $35. Phil Knight, founder of Blue Ribbon Sports, Inc., hired Davidson to design a logo for a shoe stripe. Though the design did not enthrall Knight due to time constraints, the Nike ‘Swoosh’ logo was selected. The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors. According to legends, a Greek would say, “When we go to battle and win, we say it is Nike.” Originally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibres used in Nike shoes. In the spring of 1972, the first shoe with the Nike SWOOSH Logo was introduced. They get promoted by world famous wearing their brand in adverts or while on TV. We live in a world where we admire famous people. Cristiano Ronaldo is one of them main promoters for Nike because he’s on TV every week. He inspires a lot of people who want to be just like him. So they go buy his trainers, his football kits. Which Nike makes a lot of money from his endorsement. The purpose of this is to boost world sales.