McDonald’s utilizes both SWOT and PESTLE analysis to identify areas for future improvement. SWOT analysis examines strengths, weaknesses, opportunities, and threats, while PESTLE analysis assesses political, economic, social, technological, legal, and environmental factors. Through SWOT analysis, McDonald’s can assess advantages relative to competitors and identify weaknesses that require improvement to attract more customers. Analysis of opportunities and threats helps McDonald’s evaluate the current and future viability of their business plan. PESTLE analysis enables McDonald’s to consider external factors that may positively or negatively impact business development. For example, during an economic downturn, some companies thrive while others struggle due to budget-conscious customers. Implementing PESTLE analysis allows McDonald’s to stay up-to-date with legal issues and navigate social and environmental circumstances to avoid significant mistakes. In summary,
McDonalds, which was originally founded in California, has undergone various changes and emerged as a dominant force in the United States. Currently, the fast food chain is focused on expanding globally while prioritizing customer satisfaction and strengthening its international market position. Notably, McDonalds has achieved significant success in Africa, China, and the Middle East, which will contribute to future revenue growth. By overcoming challenges, capitalizing on advantages, and implementing effective strategies, McDonalds aims to reclaim its position as the leading entity in the fast food industry.Source 1 Source 2
