Outline three ways that you believe Terra Lycos could contribute to helping other businesses leverage the Internet to create opportunities for themselves.
- Taking a lesson from Lycos Network. Forming alliances with other Internet companies seems to be a lucrative endeavor. Not only has it saved them in the struggle to stay afloat in the competitive online business race but it has strengthen their stance by increasing their marketability.
- Becoming Terra Lycos has enabled the company to reach out to a new audience and provide new services to customers that other Search engines were either overlooking or outright neglecting.
- Finally by compiling its “Daily 50 Report” and removing such sites as porn and utility chat rooms it concentrates on supplying facts that customers can depend on without distractions.
Terra Lycos is contemplating the assessment of the effectiveness of its various websites owned by affiliates and subsidiaries. What strategies can they utilize?
During the late 1960s and early 1970s, individuals had the ability to introduce products or services to the Market. An example of this is the “Pet Rock,” a simple item commonly found in people’s yards. Despite its successful marketing, however, the Pet Rock quickly lost popularity and was short-lived. In contrast, the Frisbee emerged during this period and remains on sale, bringing enjoyment to consumers for many years. Consequently, a company’s achievements in the Market can be evaluated by examining its history, durability, and profitability.
What are your thoughts on the strengths and weaknesses of the Terra Lycos website as a user?
Upon visiting the website and exploring its offerings and choices, it becomes apparent that there is a substantial number of advertisers present, surpassing the quantity found on popular search engines. Presumably, these advertisers are attracted by the potential revenue available through Terra Lycos. Additionally, they likely view this platform as an opportunity to generate business for themselves.
