Dell Computer, originally called PC’s Limited and established by Michael Dell in 1984, is a renowned computer corporation and hardware manufacturer. Its expertise lies in the development, sale, and support of computers and associated products and services. In the 1980s and 1990s, Dell achieved incredible growth and emerged as the dominant market leader in PC and server sales. However, Hewlett-Packard Company surpassed it in the computer-sales industry by 2008. Presently, Dell offers a diverse range of products such as personal computers, servers, data storage devices, network switches, software solutions, computer peripherals, and televisions.
Dell was ranked 25th on the Fortune 500 list and 8th on Fortune magazine’s “Top 20” most-admired companies in the United States in 2006. In 2007, it held the positions of 34th and 8th on these lists respectively. During that year, Dell was recognized as one of the 38 high-performance companies in the S&P 500 that consistently out-performed the market for a span of 15 years. With over96,000 employees worldwide, Dell is among the largest technological corporations globally.
In addition to Dell’s brand new Direct Business Model, which has been credited by professionals and customers alike for its success in boosting corporate revenues during the 1990s, Dell’s products are also well-known for their excellent performance to price ratio. These two major attributes, function-oriented and reasonably priced, define the success of Dell’s products and ideas.
Entering a new era, Dell aims to enhance its computer products by incorporating stylish design as a new core competency. The company’s product portfolio is centered around desktops and laptops. Dell utilizes its Direct Business Model to gather information on computer purchasing power, enabling effective pricing and distribution.
Dell can offer a range of prices to cater to different target customers. They aim to increase sales in regions with high market demand and expand their business into the most profitable areas. Dell primarily uses internet marketing for product distribution. Additionally, their Direct Business Model helps them achieve a favorable performance-to-price ratio.
