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Digital vs Traditional

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External representations are usually in the form of sketches (referred to as traditional media) in architectural design during the conceptual design. There are also attempts to integrate the use of digital representations into the conceptual design in order to construct a digital design medium. This thesis aims at gaining an insight on designers’ cognitive processes while sketching in digital versus traditional media. The analysis of cognitive processes of designers based on their protocols is necessary to reveal their design behaviour in both media.

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An experiment was designed employing six interior architects (at Bilkent University) solving an interior space planning problem by changing the design media they work with. In order to encode the design behaviour, a coding scheme was utilized so that inspecting both the design activity and the responses to media transition was possible in terms of primitive cognitive actions of designers. The analyses of the coding scheme constituents, which are namely segmentation and cognitive action categories enabled a comparative study demostrating the effect of the use of different media in conceptual design phase.

The results depicted that traditional media had advantages over the digital media such as supporting perception of visual-spatial features, and organizational relations of the design, production of alternative solutions and better conception of the design problem. These results also emerged implications for the computer aid in architectural design to support the conceptual phase of the design process.

For designers, analysis and understanding of the problem seems to be integrated in generating a solution (Lawson, 1990).


The attempts to understand ‘how designers design’ first started with introspective methods and then the ‘protocol analysis technique’ (Newell and Simon, 1972) was used. The question of ‘how designers think’ was not seperable from the former question, and many aspects of both questions were explored by using the design protocols (Eastman, 1970; Akin, 1986; Schon, 1987, Goldschmidt, 1991;1994).

The analysis of design protocols formalized the intuitive aspects of design and has been the basis of design cognition studies, revealing important insights on design problem solving and sketching in the architectural context. Protocol analysis research has mostly focused on the use and role of sketches in the early conceptual design. The importance of free-hand sketches in the design activity is stressed in that they act as an essential medium for designers’ dialectic process (Goldschmidt, 1991; Schon and Wiggins, 1992).

Sketches finally are claimed to be external representations as an evidence to externalized thinking (Do et al. , 2000) and a cognitive tool developed to facilitate memory and thinking (Tversky, 1999). 1. 2. Scope of the Thesis Most of the studies based on design protocols have used free-hand sketches as a medium to analyze the design activity. Also, digital sketching studies could be supported by design protocols. There is little research comparing the traditional 1 versus digital media using design protocols. The reason is that sketching has always been the medium of thought processes, and designers seldom use omputers in conceptual design. Attempts to compute the design process and integrating a knowledge base into computer-aided architectural design (CAAD) have been the focus of most design researchers (Coyne et al. , 1990; Carrara and Kalay, 1994a), but recent studies focus on the use of digital media throughout the entire design process in architectural design education (Madrazo, 1999; Marx, 2000; Bermudez and King, 2000). Yet, the cognitive processes of designers in both media should be analyzed, to explore the effects of media transition and different media interactions of designers.

This could establish a framework to propose ways to integrate computers as a medium into conceptual design. The importance of design cognition research for CAAD research is undoubtedly important in that its results could be a foundation for generation of new CAAD tools based human designing behaviors (Tang and Gero, 2000). The present thesis introduces a content-oriented coding method based on the cognitive characteristics of designers, adopted from the coding scheme proposed by Suwa et al. (1998) in order to inspect the design behavior in traditional versus digital media.

Starting with Suwa and Tversky (1997) recent protocol analysis methods have used restrospective reporting (Suwa et al. , 1998; Kavakli et al. , 1999; Suwa et al. , 2000) and a method that employs both segmentation and encoded categories of cognitive actions. The coding scheme used in the emprical research of the present study is similar to Suwa et al. (1998) with some revisions developed to be utilized in both traditional and digital media. The aim of the present emprical research was to gain an insight on designers’ cognitive processes while sketching in digital versus traditional media.

An experiment was conducted in three phases which included, the training period, sketch design sessions in traditional (free-hand-sketches) and digital (CAD-sketch) media and finally the retrospective reporting task following the design sessions. Six participants who were graduate interior designers were divided into two groups to have the media transition sessions in a different order, so that the effects of utilizing different media could be observed clearly. 2 The hypotheses of the emprical research was that there would be differences in the total number of the segments and the occurence of specific cognitive ctions involved in different media sessions. These two data category (segments and cognitive actions) were expected to also vary by the learning process of designers.

Structure of the Thesis

The first chapter starts with a short brief of models of design process, and transition to the contemporary approach where design is claimed to be a thought process and conceptual design is the focus. In conceptual design designer is said to be engaged in activities of searching, representing and reasoning (Akin, 1986).

As searching and reasoning are cognitive processes and directly interact with both external and internal representations, the chapter emphasizes both the representations and the cognitive aspect of the design activity. Thus, the first section deals with the issue of cognitive mechanisms in design and the second section concentrates on external and internal representations in the design context which are named as sketching and mental imagery. Design literature has emphasized the interaction of these two tools in the conceptual design phase; ‘are they together or seperable ? and ‘how do they interact ? ’ are still the questions asked within the current research. Conceiving some of the mechanisms and tools in conceptual design, it was concluded that the visual representations in design process do not only aim to provide depictions or images but also define a symbolic and a conceptual space. Then the ‘medium’ could be the basis for appropriate space domain. The medium of design activity has to be emphasized, and different types of representational media should be analyzed to make a comparative study as the topic of the thesis proposes.

Chapter two classifies the medium of design activity according to two representational media which are sketches (traditional media) and 3D CAD environment (digital media). Its first section summarizes the roles of sketches in the design activity emphasizing the studies that analyze sketches as a cognitive tool. The second section starts with implications of the use of digital media in architectural education, continues with an overview of CAAD research in the recent years and finally concludes that CAAD should be used as a design medium. After gaining a broader perspective on the two media, and the third section emphasizes studies that compare traditional and digital media. As the representational media said to affect both design thinking and making, the explained comparative studies helped structuring a framework to analyze the design activity in both media. The third chapter introduces the emprical study to analyze designers’ cognitive actions in traditional versus digital media. For analyzing the design activity, design cognition research has employed the protocol analysis technique.

Thus the first section begins with previous protocol analysis methods, discusses the two different protocol approaches and finally ends up with the recent research. The recent research by Suwa et al. (1998) constituted a basis for the coding scheme of the experimental study which employs the segmentation and encoding of the action categories. The design of the experiment is discussed together with examples of how the method was applied. Results are presented in terms of the two components of the method, namely analysis of segmentation categories and analysis of action categories.

The discussion part first presents the profiles of the participants which was a variable affecting the encoding of design processes. Then the significant effects in use of the media features (like 3D view) were discussed and finally a comparison with the related work was introduced. The conclusion chapter summarizes the results which were significant as an implication for media comparison. It also presents a proposal on tools to integrate digital media to making it a more appropriate medium for conceptual design.

The analysis of a design medium using both digital media and mental imagery as tools, is proposed as a further study.

Design Activity During Conceptual Design

Design activity in conceptual design has been explored in design literature with various approaches such as: a problem solving process (Newell and Simon, 1972), reflection in action (Schon, 1987), a cognitive task (Akin, 1986), and a knowledgebased activity (Coyne et al, 1990). Design problems have been referred to as ‘wicked’ or ‘ill-structured’ problems (Simon, 1973; Rittel and Webber, 1973) in design literature (cited in Hitchcock, 1989).

Thus, early attempts to model the design, have focused on a specific component of the design process and an analysissynthesis-evaluation cycle. But the problem solving tools of design could not be the same as those used in scientific methods. In order to deal with the ill structure of design, Simon (1973), (cited in Hitchcock, 1989) decomposed design goals into sub goals, and claimed that the designer found partial solutions to each subgoal. He pointed out that neglecting the interrelations among subgoals would result in failure in understanding the design decisions throughout the entire process.

Similarly Akin (1986), broke down the design activity into its constituent parts and found that analysis was a part of all phases of design and synthesis was found very early in the process, which was the conceptual design phase. Akin (1986)’s conceptual design model basically employs three activities which are; searching, representing and reasoning. Akin (1986) defines a representation as a physical intuition and a significant part of design synthesis. Representation activity plays an important role as a design problem and could be represented in either the graphic domain (externally) or imagery domain (internally).

Designers are dependent on representations for their design activity and both internal and external representations are linked to the thought processes. A representation can be defined as “something that stands for something else…some sort of model of the thing (or things) it represents” (p. 262 in Palmer, 1978, cited in Johnson, 1998). Architects depend on representations for the design, communication and criticism of architecture. Bermudez has stated two reasons for this: 5 First architectural designs cannot be developed and tested in full scale for obvious economic and practical problems.

Second, the human mind has clear limitations in generating, sustaining and transmitting credible simulations of architecture without external recordings. By using representations to articulate and communicate architectural actions and thought, architects not only give solution to these problems but also create a language without which no architectural work would be conceivable (Schon, 1983). In other words, architectural representations are not just working tools but the very universe of discourse (that is verbal, symbolic and conceptual space) wherein architectural work must unfold (1995).

Designers use physical or digital (external) representations of designs for the real world, and also representations exist internal to a person’s mind. In order to understand the role of representations in the conceptual phase of design and other mental activities, both external and internal representations should be considered, as well as how they are used and how they related to each other (Johnson, 1998). Internal representations have been discussed in cognitive psychology but have only been recently explored in design literature.

However, studies of external representations (design drawings) have become the interest of cognitive scientists, artificial intelligence and design studies researchers because of the cognitive processes involved in use of these pictorial representations. If representations are so essential in design, both the media and the techniques that are in use of representations directly affect the design making and design thinking. So design thinking becomes an issue that should be explored.

One of the main researchers in the field, Lawson (1990) has stated that: “Design involves a highly organized mental process capable of manipulating many kinds of information, blending them all into a coherent set of ideas and finally generating some realization of those ideas” (6). Here Lawson (1990) saw the design as a mental process. He suggested “…to explore what goes on in designer’s mind becomes vital, and this leads into the realm of cognitive psychology, the study of problem solving and creativity, in short ‘thought’ itself” (94). 6 2. 1. Cognitive Aspect of Design Activity

Cognition was defined by Arnheim (1969) as ‘all mental operations involved in the receiving, storing, and processing of information: sensory perception, memory, thinking and learning’ (13). The cognitive mechanisms in design problem solving were analyzed by Akin (1978) in order to examine the components of architectural design model. Based on the problem-oriented approach of Newell and Simon (1972), Akin (1978) divided the conceptual design into two, namely the pre-sketching and sketching stages, and modeled the design activity in each stage according to information processing levels and mechanisms.

This study was one of the first attempts to build up a theoretical framework on cognitive mechanisms of design process and to analyze major aspects of design behavior using the protocol analysis technique. Considering design as a cognitive process, one should examine representations of design in the designer’s mind, how they are stored and recalled. Akin (1986) has defined two basic modes that account for all representations that were the verbalconceptual and visual modes.

Verbal-conceptual refers to all schemata that make up a representation and that have single specific visual equivalents. Conversely, a specific view of a specific thing would provide a single visual entity, which corresponds to visual mode. However the visual mode would have many conceptualverbal schemata that associate with the visual entity. So Akin (1986) has claimed that the same cognitive mechanisms deal with both modes. The visual mode improves the recognition of novel solutions by providing a new dimension for the problem domain (Akin, 1986).

Akin’s (1986) definition of visual mode might actually be based on Arnheim’s (1969) definition of visual perception. Arnheim (1969) took perception to be thinking (or cognition) itself, including the actions such as active exploration, selection, simplification, abstraction, analysis and synthesis, correction, comparison, problem solving as well as combining. The research on design cognition implies that these actions are the essential cognitive actions in dealing with design representations. Then the design activity must be employing visual perception as a combination of cognitive actions, as Arnheim (1969) concluded, “visual perception is visual thinking”. Thus the statement ‘design is visual thinking’ must be the basis for the view in design literature. The reflection of Arnheim’s (1969) visual thinking might be traced in the recent research where visual reasoning is defined by Gero (1999) as follows: “In the conceptual design phase, two types of knowledge are said to be interconnected; conceptual knowledge and perceptually-based knowledge.

Visual reasoning is the cognitive process that links these two types of knowledge” (vii). It might be reasonable to infer that a designer’s interaction with sketches in a ‘visual reasoning’ mode or in the state of ‘visual thinking’ would provide evidence about the nature of design activity from a cognitive aspect. Schon’s study (1987) had significant implications for designers’ interaction with sketches and for defining the design activity from a cognitive aspect, which helped to build the research field of design cognition.

Schon (1987) described the design activity as a reflection-in-action process that is thinking back on what has been done in order to discover what contributed to an unexpected outcome. The actions in the process might be inventing procedures to solve the problem, making errors, making further corrective inventions as in a trial and error process. Considering conceptual design as an experiment pertaining to three levels, exploration, move testing and hypothesis testing, the designer’s primary interest is said to be ‘changing the situation’.

Schon (1987) described the conceptual design in a sketching medium as: The drawing reveals qualities and relations unimagined beforehand that moves can function as experiments. The pace of action can be varied at will, designer can slow down to think about what he is doing…No move is irreversible. The designer can try, look and by shifting to another sheet of paper try again. As a consequence he can perform learning sequences in which he corrects his errors and takes account of previously unexpected results of his moves (76).

So designing might take the form of reflective conversation with the situation. Designer is said to discover a whole new idea in situation’s back talk, then implications for further moves are generated. Schon (1987) finalized this idea by considering the global designing experiment as a reflective conversation with the situation. The reflection-in-action approach has been frequently utilized by design researchers (Doorst and Dijkhuis, 1995; Suwa and Tversky, 1997) as a basis to interpret the design activity .

External and Internal Representations (Sketching and Imagery) Design representations are said to be external or internal. External and internal representations are interpreted as sketching and mental imagery in the design context. Internal representations are the mental images or ‘the essence of cognition’ (Goldschmidt, 1997). External representations could be physical representations including the digital representations and the 3D models but are expressed usually in drawings which could be two dimensional or three dimensional depictions, diagrams, graphs, notations.

External representations also reflect the internal representations although they are not identical (Goldschmidt, 1999).

Mental Imagery in the Design

Context Mental images defined by Arnheim (1969) meant to be faithful replicas of the physical objects they replace. These faithful replications are so called eidetic images referring to a kind of photographic memory (Arnheim, 1969). He stated that: “Thinking, in particular, can deal with objects and events only if they are available to the mind in some fashion.

In direct perception, they can be seen, sometimes handled, otherwise they are represented indirectly by what is remembered and known about them” (98). After Arnheim (1969) had treated mental images as a tool for thinking, Mc Kim (1972) postulated that the mental imagery was a component of visual thinking. Then Sommer (1978) pointed to flexibility and nonmaterial character of mental images (referring to them as ‘the mind’s eye’) and their ability to allow unusual transforms as the specific advantages of imagery in design thinking (cited in Athavankar, 1997).

According to Kosslyn (1999), mental imagery refers to two phenomena which usually occur together: “First, imagery is a perception-like experience in the absence of sensory input. For vision, this experience is described as ‘seeing with the mind’s eye’. Second, it is a mental representation, which corresponds to a brain state similar to that, which arises during perception in the same modality (visual, auditory, etc). 9 Imagery can occur in multiple sensory modalities; one can hear with mind’s ear, ‘feel with mind’s hands’ and so forth” (83).

Imagery is more often referred to within the context of sketching as Goldschmidt (1991) defined interactive imagery as a mode of reasoning in the early creative phase. In designing, an entity is generated that does not really exist and therefore, no image of it can be evoked in the mind. It is reasonable to say that the designer, who is guided by design objectives, recalls from the memory the candidate shapes and forms that, might prove relevant to the task at hand.

This is defined as visual analogy by Goldschmidt (1995b). Goldschmidt (1995b) also emphasized the nature of visual displays in the imagery that they already represent form and composition pictorially, as required in the design process. She explored how designers make use of visual displays of imagery to help themselves to restructure and solve design problems. She postulated that “the sketching gives rise to interactive imagery, also enhances reasoning of visual analogies and the two operations go hand in hand” (57).

Though even most designers personally experience mental images during problem solving, the literature on design research does not offer insights into the creative use of imagery in design, but only indirectly refers to the role of imagery in the early creative phase in design (Athavankar, 1997). The manipulative transformations of shapes and forms that originate in imagery are said to be carried out both mentally and through external representations, usually in the form of fast sketches on paper or on a computer screen.

Similar to Goldschmidt’s (1995b) work, Athavankar (1997) figured out the importance of understanding how imagery and sketching interact as well as work independently in problem solving. Designers consider sketching a fundamental process of design and inseparable from the thinking process, whereas Athavankar (1997) asked: “Is sketching an inseparable part of thinking in the act of a design? Or has it acquired this status because of the way the designers are trained and subsequently practice design? In other words, can we design without sketching? ” (28)

Sketching or Imagery Athavankar (1997) further conducted an experiment questioning if sketching is an integral part of the act of designing. The subject was required to design a product in his imagery (with an eye mask on) by depriving the subject’s access to sketching and the feedback it provides. The subject’s concurrent verbalization during the imagery design process, revealed that the subject evolved the shape of the object in his mental images, manipulated it, evaluated alternative modifications, and added details and color as well.

The designer creates a kind of virtual model in his/her imagery and play with it. He concluded that sketching is not the only thinking tool available for problem solving and imagery in design, because of its depictive qualities, can potentially be a substitute for sketching. Imagery is said to play an important role in sketching and design thinking, that emergence of new ways of seeing images occurs in imagery and this reinterpretation is considered to be a creative process (Purcell and Gero, 1998).

But the reinterpretation of images in imagery was found to have some limitations (Chambers and Reisberg, 1985, cited in Verstijnen et al, 1998). Then sketching is needed if the operations cannot be done within mental imagery alone, or if the operations are much easier to perform externally (Vertijnen et al, 1998). Chandrasekaran (1999) stated that mental images are rather weak in comparison with external representations (including sketches, diagrams and 3D models) in their ability to support perception of new objects, but are reasonably good at extraction of new perceptual relations.

Furthermore he stated that issues such as ‘how mental imagery is experienced and used by a human being’ and ‘what kind of internal mechanisms are involved in using mental imagery’ are controversial. However, he figured out that mental images have information-providing and reasoning-directing roles when used with external diagrams during design. Anderson and Helstrup (1993) also aimed at comparing sketching versus imagery as media for design and found no difference between using imagery or drawing as support for generating patterns of good correspondence (qtd in Kokotovich and 1 Purcell, 2000). Further they concluded that, there was no difference in the creative patterns generated either by using a drawing or by mental imagery in developing forms. But this is in conflict with the most commonly stated view in design literature that sketching is an aid to the creative design process. Kokotovich and Purcell (2000) explained that the reason for this negative outcome could be that, the participants in Anderson and Helstrup’s (1993) experiment were non-designers and had no training in using a drawing to increase the creativity in output.

They verified this evidence by an experiment concluding that drawing increased the designers’ creative output, on the other hand non-designers’ performance did not change (Kokotovich and Purcell, 2000). In conclusion, the most recent research (Kokotovich and Purcell, 2000) does not focus on sketching versus imagery but on sketching and imagery hand in hand, suggesting that “important creative activity occurs when forms that have been produced can be mentally manipulated, and drawing acts as a way of externalizing the results of these manipulations” (447).

This overview of sketching and mental imagery, their significance and the discussion on their interaction in the design process provides some cues about visual design thinking. In order to extend the understanding of visual thinking one has to gain an insight on the role of external visual displays that are representations in design. Considering visual representations in the design process does not only aim to provide depictions or images but also defines a symbolic and a conceptual space, the ‘medium’ is the basis for appropriate space domain.

The medium of design activity should be emphasized, and different types of representational media should be analyzed to make a comparative study as the topic of this thesis proposes.

Medium of Design Activity

During conceptual design, an architect engages in various tasks, such as concept formation, form making, testing functional capacity, and exploring structural and construction possibilities. A similar characteristic in all the activities of the design process is the use of a number of different types of drawings.

The architect moves along these activities producing various representations, namely sketches, drawings and models. In the early conceptual stage of the design process, an architect uses unstructured forms of pictorial representations. These include abstract diagrams, such as functional diagrams or sketch plans, together with less abstract and more realistic visual representations such as perspectives. As the design develops other more structured forms of pictorial representation, such as plans or sections, become a part of the process (Purcell and Gero, 1998).

Despite the various identifications of depiction types for different levels of design, “sketching” is used as a general term to cover all the drawings and diagrams or pictorial representations of the conceptual design phase in the architectural context. Such representations are functional during the design process for concentrating on the design problem, and producing alternate solutions. Designers utilize various types of media for sketching activities during the conceptual design phase.

Diagrams are defined to be an essential part of conceptual design (Do et al, 2000), which are “drawings that use geometric elements to abstractly represent natural and artificial phenomena such as sound and light; building components such as walls and windows; and human behavior such as sight and circulation, as well as territorial boundaries of spaces” (483). Thus sketches are defined as representations of the spatial arrangements of physical elements (Do et al, 2000).

The Role of Sketches

Sketching has a relatively short history as Goldschmidt (1999) describes: “ We detect its origins to the late 15th century, an age of innovative developments in arts and sciences, supported by inventions and novel technologies. One of the most important inventions of the renaissance was moveable type printing, leading to the establishing of printing presses first in Rome (in 1467) and later elsewhere in Italy and throughout Europe (Ames-Lewis, 1981). The rapidly developing book printing trade paved the way for a growing paper industry, since the demand could no longer be met by hand-made paper.

It did not take long before, artists and designers started to consume paper for the purpose of making drawings. Since paper of good quality became affordable and readily obtainable, artists availed themselves, for the first time, of the luxury of making study drawings, better known as sketches. The desire to experiment, to revise and look for alternatives which the activity of free-hand rapid sketching supported, was of course in perfect harmony with the innovative spirit of Renaissance. Therefore, the assimilation of sketching into artistic and design practices as quick to occur. Most appropriately, the incomplete, partial, rapidly hand drawn images on paper that we refer to as study sketches, were called “pensieri” (Olszweski, 1981), meaning ‘thoughts’ in contemporary Italian. Sketches were then, and still are today, an aid to thinking and, we maintain, under certain circumstances their making is thinking itself (173). Sketches being an integral part of design activity, store the design solutions relieving the memory of the designer from extra load, and also seem to be essential for recognizing conflicts and possibilities (Akin, 1978).

Therefore, design research literature has examined extensively the early stages (conceptual phase) of design process and the role of sketching. Schon (1987) suggested that designers construct a ‘virtual world’ through drawing, where it represents the characteristics of spatial relations: “…virtual world (mind) is a constructed representation of the real world practice. Designer’s ability to construct and manipulate virtual worlds is a crucial component of his ability not only to perform artistically but to experiment rigorously” (77). An architect’s sketchpad was given as an example of ‘a virtual world on which all professions are dependent’.

The externalization of representations in the form of sketches is described here as “designers’ drawing and talking of their moves in spatial action language leaving traces that represent the forms of buildings on the site” (75). According to Schon (1987) “virtual worlds provide contexts for experiments where designers could externalize, suspend or control some of their everyday impediments to rigorous reflection-in-action” (77). This action should be a 14 creative exploration since Goldschmidt (1994) found that architects tend to derive initial ideas from mere doodles.

The doodling activity explored as a particular result in her work might be an example referring to what Schon (1987) described as a virtual world. Based on Schon’s (1987) reflection in action, Schon and Wiggins (1992) further stated that an architect first put ideas on paper, then inspect and revise (redraw, reconceive, reexamine) them and this cycle goes on like a dialogue. This postulation has become a basis to explain how externalization of design cognition proceeds. Likewise, many design researchers are still revising this explanation (Goldschmidt, 1994, 1999; Suwa and Tversky 1997; Purcell and Gero, 1998; Suwa et al. 1998; Tversky, 1999). They emphasize sketching as a cognitive tool, and that the sketching activity goes on like a dialogue. Again considering the sketches as cognitive tools, Oxman (1995) defined sketches as being behavioral responses to visual-mental processes, which can be observed and interpreted: “The sketch is seen as the basis of a visual and mental transaction between the designer and the representation. It is these transactions with the external representation which illuminate the visual-mental processes of designers” (93).

A technique that has been used to find out more about the role of sketches and ‘how designers design’ is the analysis of designers’ protocols, named as ‘protocol analysis’ (Newell and Simon, 1972) in design literature. The protocol analysis method will be discussed later in detail, but in this section, studies that have used the design protocols to reveal ‘how designers design’ and ‘the sketches roles in design’ will be discussed. Earliest studies using the design protocols in architectural design were notably those of Akin (1978; 1986).

Using design protocols, a specific approach to the role of sketching in design was brought by Schon and Wiggins (1992). They suggested that sketching presents a visual display, which can be perceived in different ways, in other words a sketch, could be re-interpreted. They decomposed the sketching activity into sequences of ‘seeing-moving-seeing’ with also the unintended consequences of moves. Their study was quite similar to Goldschmidt’s (1991) approach. Goldschmidt (1991) pointed out the role that sketching plays within the design process and the cognitive processes that might support the process.

She decomposed the sketching activity into ‘moves’ and ‘arguments’. The ‘moves’ could be summarized in three types as active sketching, reading off a sketch (that is thinking about the sketch or deriving information from it) and reasoning without the involvement of sketching. ‘Arguments’ are defined to be within moves and could be two types as ‘seeing as’ and ‘seeing that’. ‘Seeing as’ involves the designer in seeing the figural properties of a sketch, re-interpreting the depictions, and the relations among them, or discovering a new way of seeing them (called as emergence also). Seeing that’ comprises non-figural statements about a design, no emergence, no reinterpreting is involved. Analyzing the design protocols, Goldschmidt (1991) concluded that ‘seeing as’ arguments were made while sketching, ‘seeing that ‘ arguments were made both while sketching and examining a sketch. In a sketching activity ‘seeing as’ and ‘seeing that’ episodes are said to be linked together in a dialectic process. Goel (1995) defined freehand sketches to be very loose, not well structured and ambiguous.

Although these properties sound undesirable as a property of visual representations, they allow sketches to play a significant role in design processes. Ambiguity of sketches may encourage designers to interpret elements of their sketches in one meaning at one time and then in another afterwards (Goel, 1995). Goel (1995) analyzed sketch drawings in a problem-solving phase and observed three stages during design process, which are preliminary stage (where there are fragments of ideas) followed by refinement and detailing stages. Through these stages drawing moves from unstructured sketches to more precise and explicit drawn sketches.

He stated that designers do not generate several independent ideas and choose between them, but generate a single idea/fragment and develop it through transformations. He identified two types of transformations in the drawings. There are lateral transformations where there is movement from one idea to a different idea and vertical transformations where one idea is transformed into a more detailed form. Usually lateral transformations occur in the preliminary design phases while vertical transformations occur during the refinement, detailed and precise drawings. Goldschmidt (1991, 1994) and Goel (1995) addressed sketches as external representations allowing reflective conversation, in their studies on protocols of design sessions with special emphasis given to the role of sketching within the overall design process. Regarding to the analysis of the design activity and the role of sketches, Suwa and Tversky (1997) collected protocols of design sessions from advanced students and architects. Their aim was to examine what information architects think of and read off from their own freehand sketches. Suwa et al. 1998) explored how sketches could be a good medium for a reflective conversation. Using the design protocols they have found that visual/spatial features in sketches serve as visual cues for designers to access non-visual information. Kavakli et al. (1999) used a similar analysis to focus on differences in visual reasoning between a novice and an expert architectural designer during the conceptual design process. Using the same method, Suwa et al. (2000) explored the designer’s unexpected discoveries of visual/spatial features of sketched elements.

Regarding these recent studies, it has become clear that sketching and cognition are closely coupled and the common view that ‘cognitive processes and structures are reflected in sketching structure’ is also supported by Scrivener et al. (2000). A recent study by Do et al (2000) summarizes the roles of sketches in design including most of the implications of the design protocol studies so far. These roles are: Generating concepts, externalizing and visualizing problems, facilitating problem solving and creative effort representing real world artifacts that can be manipulated and reasoned with, and revising and refining ideas (Do et al. 2000). Most of the studies based on design protocols have used free-hand sketches as a medium to analyze the design activity. On the other hand, digital sketching studies could also be supported by design protocols. In order to address this issue, one has to gain a broader understanding of traditional (free-hand sketches) and digital (CAD environments) media and then make a comparison between them. Computers are now ubiquitous in schools of architecture. The efforts to integrate computers in design could best be possible first in educational practice.

Thus, research on digital sketching was usually based in educational environments such that Jacobs (1991) revealed many aspects of a 3D CAD environment in the educational practice as follows: As a component of the design curriculum, education in 3D modeling reinforces the development of fundamental design skills. The CAD model effectively allows students to integrate qualitative and quantitative thinking. Three-dimensional conceptual abilities are strengthened. The structure of CAD requires a more deliberate design process. CAD emphasizes the precise ordering and transformation of design material and raises explicit issues of form and order.

In allowing the designer to view the evolving project dynamically, CAD stimulates the imagination. At first the mechanics of monitor and mouse seem cumbersome, but hand-eye coordination develops as the CAD image becomes more familiar (18). Marx (2000) also favored the 3D digital design in architectural education for the following reasons; (i) all elements are editable, changes in design can be inspected easily and interactively in a 3D environment, (ii) designer could predict the quality of his/her efforts, clients are appealed by the realistic images, (iii) digital design more closely matches the aspirations of student designers.

The modes of visual representation and sorts of interaction between designer and computer vary in various stages of design. In general, ‘how computers should be used as a design medium’ is discussed. Schmitt (1999) states: A medium is more than a tool or method. It is an interactive counterpart, not necessarily an intelligent being, but something that has knowledge and capabilities to offer in the area we are interested in. A computer-aided architectural design environment, equipped with the necessary components and in cooperation with a competent designer, can achieve the status of a design medium (91).

Schmitt (1999) also argued that computer-aided architectural design (CAAD) should not only serve as a drafting tool or as an electronic pencil but architects should take the advantage of simulation and communication technology during the design process. It would be reasonable to have an overview on the issues related to the CAAD research.

An Overview of Computer-Aided

Architectural Design (CAAD) While designing one utilizes bodies of knowledge and certain operational tools. Computer provides a single medium both for representing knowledge and for carrying out the operations of design.

Developments in design knowledge and design tools are expected to lead to direct links between the “knowledge-based” and “computer-aided” design systems (Coyne et al. ,1990). In architecture, different building types have fundamentally different design rules and different performance conditions. So the knowledge that characterizes and defines them makes the development of CAD for architecture difficult (Eastman, 1994). The first goal of CAAD research is to gain insights into the design process and human cognition; the second one is finding methods to improve the design process or its results.

Knowledge-based systems (KBS) and artificial intelligence (AI) offer solutions to these issues (Schmitt and Oechslin, 1992). Research on CAAD also aims to find out how computers may help in the conceptual phase of design process. A number of approaches have been developed like the KNODES (Knowledge-based Design Decision Support) environment (Rutherford and Maver, 1994), the SEED system (Flemming, 1994) or a knowledge based computational support for architectural design (Carrara and Kalay, 1994a).

There are also attempts to verify the contribution of three-dimensional (3D) virtual models to conceptual stage of design. Zampi and Morgan (1995) has stated that the solid modeling programs that enable the architect to use “building blocks” as objects, and realist color renderings of the objects might be helpful for the conceptual design process. Engeli and Kurmann’s (1996) virtual design tool named Sculptor also supports the conceptual phase of design by featuring positive and negative volumes in 3D modeling.

There are different ideas on the use of computer in conceptual design, but most studies have consensus on one point that CAD modeling could be valuable at any project development stage. Jacobs (1991) has observed that visual analysis is particularly enhanced by the use of CAD model in design, such that a greater variety of non-orthogonal relationships could be more easily examined and the full picture of 19 the project is constructed in the mind with minimal reinforcement.

Although one’s understanding of the project would be internal, CAD model is said to offer a more continuous and better perspective to examine the model (Jacobs, 1991). Visual representations of architectural design achieved through the new technology of CAD not only stand for communication, but also for exploring the cognitive aspects of architecture (Koutamanis, 1993). Koutamanis also stated that the future of design representations seem to offer comprehensive and realistic impressions by virtual reality imulations. On the contrary, Carrara and Kalay (1994b) stated that current CAD software offer compact, efficient, a more precise and systematic mode of design, but they lack the cognitive aspects of architectural design, so future CAAD systems have to find computational means that support learning, creativity and judgment. Mitchell (1994) has a similar approach, defining paradigms that a CAAD should support; problem solving, knowledge-based activity and a social activity.

Richens (1994) opposed those ideas by stating that one needs to work with visual world of diagrams and drawings, solids and spaces but not on their significance and purpose. Regarding that Richens (1994) is on the technical side, CAAD researchers in architectural context seem to agree on the idea that the CAD systems improve image understanding, but the provided photo-realism and rendered images are not pivotal to design or communication of an architectural project as designers are used to work with abstractions (wire-frame models) (Coyne et al. 1994). The goal of CAAD has been the creation of a numerical model prior to the production of a physical prototype. In other words CAAD gained acceptance as a term referring to automated drafting and displaying aesthetics with computer graphics (Ohira, 1995). However, considering CAAD as a powerful graphics and non-graphics database, and the designer as an information generator and a coordinator, CAAD should be used as a design medium beyond its capabilities of drafting (Schmitt, 1999).

Sketching in the Digital Medium (3D CAD Environment) Marx (2000) describes digital design as a process in which design decisions are made ‘on screen’ rather than with sketch paper, through all stages of the design process. Digital design proceeds in three dimensions like assembling a model so that one can study a design from many more points of view (than is possible by traditional views) because it is easy to create multiple renderings from many viewpoints or to make any changes and generate alternatives.

So digital design does not represent the traditional approach where plan, section and elevation are primary, with three-dimensional representations coming last as an afterthought. (Seebohm and Van Wyk, 2000). Digital sketching may seem different as a process, but has a common aim with the hand sketches, which is to make representations that are for conceiving and communicating in the conceptual design. This aim is possible when the use of digital design is not only limited with presentation purposes.

Digital design employs threedimensional (3D) spatial analysis and photo realistic rendering opportunities even in the conceptual phase of design. As Madrazo (1999) states, the visual representations can be used for better understanding of the form, thus as a support for conceptual design as design is claimed to be visual thinking. Considering the designer’s cognitive activities during the design process, Johnson (1998) emphasizes designer’s interaction with visual representations. He has selected digital media to explore and compiled guidelines for CAD representations.

The guidelines propose that representations should let the designer do much work in graphical format (like hand-sketch), there should be architectural elements, these elements should have the corresponding characteristics, representations should be nestable, refinable and so on. Johnson (1998) states that “steps have already been taken, and ironically some of the best examples are cheap house-modeling software marketed to help non-architects design their dream house” (22).

Comparing Traditional versus Digital Media

Hypotheses comparing the characteristics of design media agree that traditional representations are far more fluid and appropriate than digital media for initial and fast development of ideas, and the stimulation of imagination. Whereas, digital media are stronger for design development as they demand higher levels of geometrical definition and abstraction, coordination of details and as digital design allows easy visualization (multiple viewpoints), manipulation, storing of models and images with rendering simulations (Bermudez and King, 2000).

Still CAD is said to unfulfill its potential in architecture and is not used in the early conceptual phases of design. According to Richens (1994) the primary qualities of a conceptual CAD system should be simplicity, informality and readiness-to-hand, and the software should have qualities that engage hand and imagination, and that promote exploration and discovery. Verstijnen et al. (1998) have examined ‘combining’ and ‘restructuring’ in sketches as a creative process, and have evaluated 3D CAD programs on these issues.

Neither of these components of the creative process, restructuring and combining, were found to be supported well in current 3D CAD programs and it was concluded that they are not helpful as tools for idea generation sketching in the early creative phases of the design process. Elsas and Vergeest (1998) have argued that CAD systems are blamed for not supporting creativity. They refer to the literature where sketching and movement of the hand play an important role during creative processes.

A favored aspect of sketching in design literature is that, not only can the designer quickly put an idea on paper but these actions also enable him to generate new ideas. Whereas, Elsas and Vergeest (1998) state that CAD systems were never designed for such tasks, instead they aimed to: “improve the quality of conceptual design, allowing for faster generation of design alternatives, providing a platform for better communication and for evaluating design alternatives and avoiding the costly errors”.

That’s why these systems are called computer-aided conceptual design (CACD), in the industrial design context. The use of digital media might vary in different design disciplines 22 (i. e. interior, graphical or industrial design), there could be many variables contributing to the results in such comparative studies. So each study in this area should be examined in its disciplinary context. Such an experimental study was conducted by the author comparing the traditional versus digital design medium in interior design education (Bilda et al. 2000). The research question aroused from the thought that the digital medium might be a tool for sketching as an alternative to traditional media in conceptual phase of design process in interior design education. The digital medium provides a continuous and interactive visualization of the designed artifact so that design thoughts and decisions might be implemented in this medium. The hypothesis was that the digital sketching leads novice designers to satisfy more functional criteria when compared to paperpencil medium.

The study confirmed that interactive 3D visualization of design in CAD environment helped the novice designers to satisfy functional criteria better in the sketching process. It was observed that there was a significant difference between two media performances and the digital medium led to a better functional solution. Yet, the hypothesis was true for a small group of students and there may have been uncontrolled factors contributing to the lower marks in hand sketch problems.

These factors might include the voluntary character of this application, which made the digital design medium more attractive for the students, since the traditional medium was widely used throughout their design education. As a conclusion, it was observed that the digital design medium for sketching was beneficial in two aspects: the novice designers might interactively experience the functional quality of the environment in 3D during interior space planning; and the students were encouraged to deal with interior issues and details such as color, atmosphere, furniture in the conceptual design phase.

There is a recent study comparing visual thinking using computer and conventional media in the conceptual phase (Won, 2001), which has a target quite close to the aim of this thesis. Won’s major question is: “When designers use the computer as the sketching media in the stage of concept generation, will cognition and visual thinking be the same as when using conventional media? What kind of differences will there be? And finally will there be a performance difference? ” (320) Won (2001) used three kinds of coding schemes to analyze the design activity in different media.

The first one is S-I-D (Seeing-imaging-drawing), which decomposes visual thinking. The second one is SA-ST (seeing as and seeing that). The third one is T-D (total-detail). The coding used in the study enables only a macroscopic view of the design activity. The conclusions drawn are the following: Designer’s cognitive behavior is simpler in conventional media and more complex in computer media, 2- Intensive visualization and immediate feedback in computer media is said to influence the designer to generate imaging in his/her mind more frequently compared to conventional media.

The second conclusion gives evidence that the designer’s cognition or visual thinking is different in digital media as it is inferred by Bilda et al. (2000). Another comparative study was conducted by Goel (1995). He compared protocols of design sessions where expert graphic designers solved a problem either via sketching or using a computer based drawing system. His hypothesis was that, ‘in contrast to traditional medium (sketching), the computer drawing medium is nondense and unambiguous and should make lateral transformations (see section 3. ) difficult’. The setting of the experiment proposes that if the designer introduces a goal in the design process and if this corresponds to an alternative solution then there exist ‘variation of drawings’, the frequency of this variable is measure of density. The other variable is reinterpretation, which is defined as a change in the meaning associated to a drawing, and the frequency of it is referred to as the measure of ambiguity.

Comparisons between computer based design sessions and the sketching sessions revealed that there were significantly higher numbers of variations and reinterpretations in the sketching sessions that were associated with larger numbers of lateral transformations. In conclusion hand-sketches are said to be denser and more ambiguous which corresponds to more complex cognitive activity. There is a conflict between Goel (1995)’s conclusion and Won’s (2001) statement that cognitive behavior is more complex in digital media. Actually Goel (1995) 24 ompares the two media activities in terms of idea generation and reinterpretation. On the other hand Won (2001) analyzes the design process mostly in terms of perceptual features like ‘seeing as’ and ‘seeing that’. Won does not decompose the design process into sub goals but into ‘moves’. Another difference was that Won’s subjects were industrial designers while Goel chose graphic designers. The 3D nature of the object design might be supported better in computer environment by 3D visualization while graphic design, which proceeds in 2D, might not essentially need it.

Analyzing Designers’ Cognitive Actions in Traditional versus Digital Media. The aim of the present study is to compare the design activities and designers’ cognitive actions in traditional (hand sketch) versus digital media (CAD environment) during conceptual design. The focus of the study is on gaining insight on design processes in different media. This is achieved by analyzing designers’ interaction with the protocol analysis technique and a coding scheme in terms of their problem solving strategies/goals and their cognitive actions.

In order to analyze the design activities and designers’ actions from a cognitive aspect, the protocol analysis method of Suwa et al. (1998) was used. A revised version of Suwa et al. (1998)’s coding scheme was used to encode the cognitive actions in the interior space planning activities. As the study employs the protocol analysis method, a broader understanding of this method is essential. Thus, the recent studies using the protocol analysis and the coding scheme by Suwa et al. (1998) are explained below and the coding scheme used in this study is explained in detail.

The design of the experiment, which was conducted in three phases, is also discussed.

Protocol Analysis Method as a Tool for Coding Designer’s Cognitive Actions

Protocol Analysis Methods: Sketching activity was explored in chapter 3, within the scope of design cognition. Research related to design, deals with computational models, concentrating on developing systematic approaches and methods for design, as well as studies of design cognition focusing upon the study of design processes in order to model the cognitive processes and the structures of knowledge.

The early attempts to investigate the mental processes from which the sketching behaviour originates were 26 the introspective way of analysis. Many artists and designers had studied their own creative processes and had introduced a great deal of ideas about the how, what and why of sketching. Introspective methods formed in 19th century are said to be the basis for the scientific revolution that led to the study of mental processes in psychology (Verstijnen et al. , 1998). The validity of the introspection method was questioned because of the wide variety and lack of systematicity in self reports.

A better method was codifiying the behaviours of designers under observation, using the primitive processes and the sequential patterns they create (Akin, 1986), which was actually named the protocol analysis method. Protocol analysis is a technique first used by Newell (1968) in studying information processing sytems. A protocol is defined as the recorded behaviour of the problem solver, usually in the form of sketches, notes, video or audio recordings (Akin, 1986). Difficulties with the technique immediately springs to mind.

Many researchers have argued the controversial aspects of the method. Akin (1986) summarizes these controversial aspects of using protocol analysis in experimental work as follows; 1. Since subjects are asked to verbalize their behaviours during protocol experiments, there is room for erroneous introspection. 2. Due to the extent of the analysis required to interpret the data and the quantity of the data itself, only small numbers of subjects can be used in each experiment. This is contrary to good experimental practice. . The thought process, being much faster than motor behavior, cannot be fully reflected through the motor responses of subjects. 4. There are usually gaps or periods of silence found in most protocols, which obviously does not correspond to lack of cognitive activity (181). Akin (1986) considered the first two objections as misinterpretations of the protocol analysis process in that: Verbalizations are not introspections but are statements from which the current knowledge state of the designer is induced.

The small size of the samples used is greatly offset by the thousands of observations found in the protocol of each subject, and conclusions are generalizations about the behaviors of each problem solver rather than the consistency observed between many individuals (181). The last two objections are comprimised by the techniques discovered in recent research such as video-recording of the process and retrospective reporting.

Akin’s (1986) method of work on protocol analysis was later referred to as concurrent protocol approach. Two types of protocol approaches that had been developed in design research are named as ‘concurrent’ and ‘retrospective’. In order to obtain concurrent protocols, the subjects are required to design and verbalize their thoughts simultaneously, while in retrospective protocols subjects are asked to design first and then retrospectively report what they do with or without the videotaped design process as a visual aid.

Concurrent protocols, also called “think aloud method”, reveal the details of sequences of information processes reflecting the designer’s short term memory (STM); retrospective protocols reveal information preserved partially in STM and partially stored in long term memory (LTM) (Gero and Tang, 2001). As the data retrieved from LTM might have details omitted or might be generated by reasoning rather than recall, videotapes of the design sessions are used as cues during retrospective reporting to assist in the recall of design activity.

The workshop on ‘Analyzing Design Activity’ (The Delft Protocols Workshop conducted in the Faculty of Industrial Design Engineering at Delft University of Technology in 1994), was an important reference work, to compare the diverse approaches to protocol analysis. An international and a distinguished group of design researchers analyzed the video-recorded sessions of an individual’s and a group’s design activity. So there were quite different analysis approaches, which figured out the strengths and weaknesses of the design inquiry techniques and validated the protocol analysis as a research technique.

Two studies from that workshop, are especially important for the scope of this chapter which is exploring the protocol analysis method and studies that build up a basis for the recent research (Suwa and Tversky, 1997; Suwa et al. , 1998, 2000). The first study by Akin and Lin (1995) explored the importance and influence of nonverbal thought on the design process, which had become a fundamental aspect of the recent protocol studies. The second study by Dorst and Dijkhuis (1995) built up a theoretical framework that design methodology offers for empirical research, which was adopted by recent protocol studies as a protocol analysis approach.

Akin and Lin (1995) classified the data in design protocols in two forms: verbalconceptual and visual-graphic. Design protocol studies both have the audio-recorded verbalizations and record of drawings in a systematic way. So the medium of 28 designer’s work was said to be through two modalities, speech and graphics. Akin and Lin explain the difficulty of this approach: “…neither the verbal (transcriptions) nor the visual (drawings) data alone can explain the design process adequately. Looking at this data, we are never sure if the designer is doing purely visual or conceptual processing” (213).

In order to overcome these problems they categorized all activities into a six set of protocols which were namely; drawing, talking, writing, thinking, examining, and listening. They observed the designer performing the task at hand using one or more of these activity modes (activity based model of design process). In this model talking became a mean through which the other activities could be better understood. This activity based model was said to be not only comprehensive (on behaviour of subjects) but also a better representation of the design process.

As a method of analysing the design activity, they tried to correlate the design decisions with the activity based design modes. They had found a correlation between the triple mode (Examining-Drawing-Thinking) and novel design decisions. At the end, they gained cues about the analysis of concurrent protocols that is: “Primary evidence should be collected from data gained by monitoring the designer’s behaviours and produced sketches, rather than verbalizations and the transcriptions should only be used as a secondary source or road maps to the former” (236).

Protocol studies revise the definitions of design activities in order to analyze the design process. The study by Dorst and Dijkhuis (1995) describes two paradigms in that sense: ‘design as a rational problem solving process’ and ‘design as a process of reflection in action’. The two paradigms could be interpreted as ‘process-oriented’ versus ‘content-oriented’ approaches to protocol analysis. The former approach focuses on describing design processes as rational problem solving where problemstates, operators, plans, goals and strategies are involved.

On the other hand, the content oriented approach based on Schon’s (1987) reflection in action model, deals with what designers see, attend to, think of and retrieve from memory while designing (Suwa et al. , 1998).

Concurrent versus Retrospective Protocols Recent research on protocol analysis does not employ the think aloud protocol method based on Lloyd et al. (1995)’s suggestion that talking aloud concurrently might interfere with participant’s perception during the sketching activity. Their study explored the elicitation of design thinking and the problem of talking while designing.

Lloyd et al. (1995) stated that: “Architecture is a medium of thought which is very powerful and that in the same way, as say, mathematics and music are media of thinking, we have our medium of thinking and the difficulty with it of course is, like music, that is a medium that’s extremely difficult to talk about” (239). They have searched the aspects of design thinking that are not effectively revealed by concurrent verbalization and additionally, verbalization was found to be affecting the design task in an experimental situation.

They conclude that many types of enquiry such as interviews, retrospective reports, concurrent reports and introspection had to contribute to an empirical understanding of the design process. Referring to this research, recent protocol analysis studies have used video recording of the design process with retrospective report of the designer (Suwa and Tversky, 1997; Suwa et al. , 1998 ; Kavakli et al. , 1999; Suwa et al. , 2000). The most recent research by Gero and Tang (2001) compares the concurrent and retrospective reporting in protocol analysis method for a process-oriented aspect of design.

They used what Lloyd et al. (1995) suggested a combination of several enquiries: In order to have both concurrent and retrospective protocols from a single design session, we used four phases: warm-up exercises, think aloud while designing, retrospection and final interview. Two warm-up exercises were used to accustom the subject to the methodology. During the think aloud phase the subject designed and generated a concurrent protocol at the same time. In the retrospective phase, he generated a retrospective protocol with the aid of the videotape of his designing (286).

Although Lloyd et al. (1995) proposed that the concurrent protocols cause incompleteness in revealing the design process, Gero and Tang (2001) conclude that in terms of process-oriented aspects of designing concurrent protocols have the same abilities as retrospective reports. 30

Recent Research

Recent protocol analysis methods have employed both segmentation and encoding. A framework was formed by Gero and McNeill (1997) by considering designer’s activity as a sequence of actions or micro-starategies.

A representation of the designer’s actions was formed by identifying similar actions and creating a list of repertoire used during design episode. The source of the repertoire was the protocol where the protocol is segmented, a coding scheme was developed and the segments were categorized. Here the approach to protocol analysis is said to differ in the addition of model-based codings and the design-dependent set of codes. The method in Gero and McNeill’s (1997) work focused on designer’s actions and intentions. The protocol is divided into segments according to changes in designer’s intentions.

The study is said to be a process-oriented approach to protocol analysis. A similar approach to protocol analysis in the architectural context was introduced by Suwa and Tversky (1997). They chose a retrospective protocol method since their goal was to focus on the cognitive content of the design process. They examined how designers cognitively interact with their own sketches by devising a general taxonmy for the contents of designer’s cognitive processes as a coding scheme. The classification of the contents was based on visual and non-visual information.

They have described the visual information content as “depicted elements and their perceptuals features” and “spatial relations”. Non-visual information was classified into “functional thoughts” and “knowledge”. The significance of the classification was that the dependencies between the different information categories could be examined. Suwa et al. (1998) related an example with the infromation categories: … an architect’s attention to a spatial relation between two regions in a sketch is based on the inspection of the physical depiction of each region, which belongs to ‘depicted elements and their perceptual features’.

When an architect thinks about the circulation of people from one region to another, which belongs to ‘functional thoughts’, it occurs to his/her mind by being suggested bt the appearance of a spatial relation between the two regions in the sketch. We believe that dependncies of this sort between cognitive actions are the key to understanding the ways which designers cognitively interact with their own sketches (462). The study by Suwa and Tversky (1997) formulated four major information categories as follows: emergent properties (size, shape, angle, things, paces), spatial relations (local or global relations), functional relations (interactions among spaces-things- 31 people) and background knowledge (knowledge retrieval from past similar cases). Verbal protocols (as retrospective reports) of designers were coded as evidence to each subclass of above categories. Then the encoded protocol was divided into segments and they defined a segment as “one coherent statement about a single item/space/topic”. Goldschmidt (1991) has decomposed the design process into small units as ‘design moves’ and ‘arguments’.

A design move was defined as ‘an act of reasoning which presents a coherent proposition pertaining to an entity that is being designed’, and arguments as ‘the smallest sensible statements which go into the making of a move’. Considering Goldschmidt’s (1991) definition, Suwa and Tversky (1997) have proposed that a change in the designer’s intention or the contents of his/her thoughts or his/her actions should flag the start of a new segment. Next they analyzed the conceptual dependency among segments.

This is again similar to Goldschmidt’s (1995) system of analyzing design process in terms of relationships created by the links among ‘design moves’ which she called linkography. This notion helped in comprehending the structure of design reasoning. Suwa and Tversky (1997) called each block of interrelated segments ‘a dependency chunk’ and the segments standing alone as ‘isolated segments’. So a dependency chunk was defined as ‘a sequence of conceptually interrelated design thoughts, each of which was evoked in relation to preceeding thoughts in the chunk’. Another important definition was for a ‘focusshift’ segment.

This corresponds to a case where the designer’s focus of attention departed from the preceeding thoughts and moved to another item/space/topic. Analyzing the design process according to the above criteria, Suwa and Tversky (1997) concluded that the design process consisted of smaller cycles of focus shifts and continuing thoughts on related topics. They examined statistical relations between the segment types and the information categories characteristic of them. The examination implies that ‘sketches serve as a perceptual interface through which one can discover non-visual functional relations underlying the visual features.

Following the previous study, Suwa et al. (1998) devised a new scheme for coding designer’s cognitive actions from video/audio design protocols. In that scheme design actions were made definable in a systematic way using the scheme and a 32 designer’s cognitive behaviours were represented as structured primitive actions. The basis for the coding scheme was Suwa and Tversky’s (1997) concept of information categories. The basic method of the scheme had two aspects: segmentation and action categories. The segmentation they refer to is identical to the one mentioned in the previous study by Suwa and Tversky (1997).

Actually the methods of segmentation in recent research are similar to Goldschmidt’s (1991) definition, while the relationship between one segment and the encoding code are different. The difference between two studies is explained as follows: In the Gero and McNeill (1997) paper, one encoding code corresponds to one segment, so the length of segments is related to the subcategory. In contrast, in Suwa et al. ’s (1998) paper, there might be more than one code in one segment, so the subcategory does not affect the segments while designers’ intentions do.

Moreover, the bases of segmentations are different in the two coding schemes. The coding schemes proposed by Gero and McNeill (1997) are principally based on the transcripts, while the schemes proposed by Suwa et al. (1998) are essentially based on the designer’s actions in the video (Gero and Tang, 2001) For each segment Suwa et al. (1998) coded cognitive actions of designers into the four categories which are physical, perceptual, functional and conceptual (Appendix A). The first category, called the physical actions are the ones relevant to paper such as making depictions, diagrams, symbols on paper (D-actions).

The other physical ones are related to motion of pencil or hands (M-actions) and actions of looking to previous depictions (L-actions). The second category, called the perceptual actions (P-actions) are concerned with designer’s attention to visual and spatial features of elements on sketches. This action category has three subclasses. The first one is visual features (shape, size, texture), the second one is spatial relations among elements (adjacency, alignment, intersection) and the third class deals with organizations and comparisons among more than one element (grouping, similarity, contrast).

Further, P-actions are said to be dependent on physical actions. The third category, functional actions refers to consideration of non-visual information. First subclass is related to the interaction between space-artefact-people (views, lighting, circulation). An example is given in Suwa et al. (1998): when a designer thinks of a function of an artefact in terms of how people use it, s/he is addressing the issue of interaction between people and the artefact in the practical sense. The circulation of people in a spatial configuration is the issue of interaction between people and the space in the behavioral sense.

The view from one place to another in a space is the issue of interaction between people and the space in the visionary sense (461). The functional actions category also considers ‘the psychological or psychophysical reactions of people when they interact with designed artefacts’ as a second subclass such that: “The designer may consider that a curvilinear pathway might give visitors a sense of ‘fascination’ or ‘expectation’ more effectively than just a straight path in the middle of the floor plan, and thus people are more easily and naturally attracted to small corners along the pathway” (462).

Regarding this example for the two subclasses, the flow of people within the shop would be coded as the first subclass of functional action, and the sense of ‘fascination’ or ‘expectation’ as the second class (Suwa et al. , 1998). The fourth category, that is conceptual actions refers to cognitive actions that are not directly suggested by physical depictions or visuo-spatial features of elements such as setting up goals (G-action), retrieving knowledge from past similar cases (Kactions) and evaluation of P-actions or F-actions (E-actions). The macroscopic analyses in Suwa et al. 1998) were based on two questions: “Do actions belonging to particular cognitive levels dominate in particular design phases in the process? If so what levels of actions are dominant in what phases? Do actions belonging to a particular level tend to occur in correlation with those belonging to another level? ” (472). Regarding these questions they have analyzed the occurences of each type of actions in the design process and correlation of different types of actions. These analyses provided insights into the roles of sketches in design process.

More than these insights, the research by Suwa et al. (1998) is significant for the present thesis for making designers’ cognitive acitons definable in a systematic way using the vocabulary of the mentioned coding scheme. This system is said to have a potential to provide the basis for microscopic analyses of how particular types of actions contribute to the formation of key design ideas (Suwa et al. , 1998).

The Coding Scheme

The protocol analysis method used in the present study employs a coding scheme, which is basically like Suwa et al. (1998)’s scheme.

In order to describe the procedure to analyze the protocols of the participants, the protocol has to be separated into smaller segments according to a rule, which is called segmentation. Suwa and Tversky (1997) and Suwa et al. (1998) in their studies have used a similar technique for segmentation, considering the designer’s intentions by regarding their contents of his thoughts. When the intention was stated as change, a new segment would start. So a single segment might consist of one sentence or many. Then, for each segment Suwa et al. (1998) coded the cognitive actions of designers into four action categories.

These two procedures make up the basic method of protocol analysis, used in this study. The basic method of the scheme has two phases: (i) Segmentation, (ii) Action categories.


In Suwa et al. (1998)’ study, the design problem was the design of a museum by using free hand sketches. The architect was free to set up his goals himself, and to decide on functions, structure, and form. In the present study however, the design problem has many constraints in order to direct the designer into a problem-solving process. The set up of the design problem, and the specification sheet limits the design process into chieving some goals by the designer. So it is reasonable to divide the design process into units according to the goals that designers most attend in common. After each design session and protocol, a simple model of design process in each session is documented by noting down the goals achieved. These documented drafts help to form seven categories by figuring out the most common goals and intentions. The segmentation in this study thus employs segments that reflect the designer’s intentions in terms of their goals and subgoals in the specific design problem.

It is not defined as a segment when the action takes place to check the design actions/decisions in the same segment. 36 It is not claimed that these categories cover all the possible goals and actions of the designer in the specified problem solving process. But all the design sessions in the experiment could be decomposed in terms of those categories. This classification was achieved by analyzing the verbal protocols and watching the videotapes for a number of times. When the designer changes his/her strategy or intention this should flag the start of a new segment.

Sometimes this change might not occur clearly, but with the visual aid of the videotaped process, the designer most of the time remembers his/her intention. As long as the change in intention is clear in the verbal protocol, both the start-end and the type of the segment could be marked. The following example might make the segmentation process more clear. A designer draws one rectangle and one more next to the other. Is s/he right now defining or mentioning a space (A1) (See Table 4. 1) or associating a local relation between two space components (D2) or is it both. Here the intention in the protocol gains importance.

By only looking at the videotape, the segment type could be either one. In the verbal protocol the designer usually mentions his/her intentions like ‘now I am trying to figure out a room’s relation with the bathroom’. Although s/he is defining two space components at the same time, the coded segment type is D2, which is ‘associating local relations’. In some cases, the participants might not reveal any cues about his/her intentions at that instant, but s/he surely states some cues before or after the depicting those rectangles. So the verbal protocols are valuable as a whole.

The designer might have made an interpretation before an action or intention was going to happen or the opposite. The D2 type segment should be explained in detail. Associating local relations could be done in several ways. This could be depicting a door or opening, which reveals a decision about where the access should be from a space to a space, that gives information about a local relation. Depicting a door might also be interpreted as ‘adding a spatial element into the space component’, the difference between them again lies in the designers’ intention in the verbal protocol.

A local relation might be associated also by depicting a wall, which is high or low, transparent or solid; that wall might also be depicted to define a separate space (A1) and again the segment type coding depends on the verbal protocol. Another way to associate a local relation is to organize or reorganize the furniture in a way that creates two separate lounges 37 as example (B2 and C2 segments). S/he might not even refer to a ‘local relation’ in the verbal protocol while s/he already accomplished it, which means the major goal in his/her mind was not to associate a local relation.

So D2 segment would be again coded depending on the stated intention of the designer. However, in that segment the related functional action, which was ‘setting up two separate lounges’, will be coded. As a result, it might be stated that segmentation is done according to the major intention or goal that the designer reveals in the protocol. Similar approach is valid for the E2 type segment. The F type segment was used only in the hand-sketch media, which involved the copying of design on a new sheet of tracing paper.

There was no reproduction activity in the CAD-sketch that would match the F segment type. The working principle of the CAD-sketch software was based on modification or drawing a new depiction, but not copy or mirror commands. In the same context the G segment was not possible in the hand-sketch media. Drawing quick perspective hand sketches is possible while working on the plan, but this does not refer to an interactive 3D camera view, which the designer could recognize immediately the changes and navigate in the environment. So this feature of the CAD-sketch should be a different type of segment.

When the designer uses this 3D view to check some attributes of the space element while he had a major intention but this checking activity is only a means to achieve the major goal, then looking at the 3D view did not become a segment. Whereas in other cases where the major intention of the designer is to check spatial relations, or functional issues such as assessing the privacy of the area, circulation, view, lighting conditions, or aesthetical evaluations then looking at the 3D view became a segment.

Action Categories

Each segment included various kinds of cognitive actions. These actions were classified into four categories, namely as physical, perceptual, functional and conceptual by Suwa et al. (1998). These four categories corresponded to the levels at which incoming information was thought to be processed in human cognition. Incoming information was claimed to be processed first sensorily, then perceptually 38 and semantically. So the physical actions correspond to sensory level, perceptual actions to perceptual, and both functional and conceptual categories to semantic level (Suwa et al. 1998).

The present study uses the same action categories, but the encoded cognitive actions are selected from the ones in Suwa et al. (1998). Regarding that the aim of this experiment being different than that of Suwa et al. (1998), there were also some actions added to those ones. This study has been planned as a comparative one which should provide an insight to the design activity in traditional versus digital media. Unlike the recent research, this study tries to analyze 6 participants’ design protocols in different media. This actually limits the time spent on the analyses of the protocols.

Both the segmentation and encoding of cognitive actions are handled in optimum detail level, which means the evaluation of the data is at a macroscopic level. The number of design sessions and the number of participants bring limitations to the analysis at microscopic level. Regarding this as the major reason for limitation, the other reasons behind selecting specific cognitive actions to be encoded are explained below. Physical Actions Physical actions are divided into three categories, which are ‘draw’, ‘modify’ and ‘copy’ actions (see Table 4. 2). These actions have been referred to as D-actions in Suwa et al. 1998). They had also ‘look’ actions and actions that were related to motion of pen or hands, but the present experiment did not employ those subcategories of actions.

Same rule applied to the Dc action, that even a rectangle is composed of many lines drawing a rectangle, because that rectangle corresponds to the depiction of a room in designer’s cognition. Independent of how many strokes s/he takes to draw that room the action was coded as one Dc. Same rule applies in drawing of a single sofa, it is one action in hand-sketch media, just like it is one Dc action in CAD media. In this way action of making depictions could be relatively equalized in both media. Drf is one of the most common modification actions, which becomes a significant advantage in the digital media.

One can change the size and shape of a room by stretching the walls of a room. A similar action can be observed in hand-sketches that a subject makes an additional rectangle to a previous rectangle and goes over the new boundaries of that depiction. The advantage of the digital media appears to be that editing of the color and texture of an object is possible as well as editing the parts of it (e. g. , number of mullions of a window) in the conceptual design phase. Dd is also a common action in both media that is erasing by rubber or deleting an object.

Md could also be observed in both media, but it is a more common action in digital 40 media as ‘move’ or ‘rotate’ commands are frequently used in the commercial CAD software. These commands also apply to the hand-sketches, that a designer might rotate or move a depiction by drawing the transformed depiction over the previous depiction with a differing line quality. Perceptual Actions This action category is divided into three, which are named as features, relations and implicit subcategories. As described in Suwa et al. (1998) features refer to visual and spatial attributes of depicted elements such as their shape, size or texture.

Creating or attending to a relation between two objects/things. Attending to the location of an object in a space component (alignment or geometrical definition). Prp Discovering an organizational relation between things/objects (more than two things/objects). implicit Psg Discovering a space as ground. 41 Pfn action is usually coded when the subject’s attention is on the visual or spatial attributes of a depiction such as “that room is big and rectangular” or “that panel wall is made of glass” or “this coffee table is 45 degrees to the sofa”. Pv is an action, which is not present in Suwa et al (1998), that is related to seeing a view in 3D.

This could happen in both media, such that in hand sketching the view is imagery in designer’s mind (sometimes could be graphical with a quick perspective sketch), whereas in CAD environment there is an interactive and continuous graphical 3D view. The examples in a protocol could be “that wall is low” or “the view to privacy area is hidden by that wall”. Pfnp is related to the relation between space components such that “bathroom is adjacent to the corner room” or “the terrace is on the same axis with the living area” or “two corner rooms are symmetrical”.

Plo is not present in Suwa et al (1998) either. As the design problem in this study was an interior space-planning problem, and the subjects were interior designers, they usually attended to the location of an object in a space component more than an architect does. This tendency was mostly observed in the CAD environment, because of the following reason: The user selects an object from the library menu and clicks on it and drags that object over the plan then moves the object around the place while looking for the best location.

Then s/he clicks to release the object there and then s/he usually moves it several times to locate it precisely. So s/he tries to figure out an alignment or geometrical definition with respect to the space component that the object is going to be located in. Same action could be observed in hand-sketching also but not as frequent as observed in CAD environment, because the objects are not moveable but static in hand-sketches. The Prp action denotes associating an organization between more than two elements, which could be furniture or equipments. This action is usually inspected in the videotaped processes.

Sometimes designer might not mention that s/he organized the things/objects but might give cues that are functional such that “the couches and the two single sofas in the chat lounge provide seating for 4 people”. Designer might be drawing and moving furniture while stating that phrase as a verbal protocol. It could be interpreted that the designer’s attention was on the organization of the furniture and Prp could be coded in this case. 42 Prn is similar to Prp in the principle of encoding, and it denotes a relation between two elements/objects/equipments. Designer might place the closet next to a door and attend to the relation between them.

S/he might evaluate this relation conceptually afterwards, but as long as s/he states (for e. g. : “…it fits to that place next to bathroom door but when someone opens the door it wouldn’t be nice to see the closet”), the Prn action would be encoded in that case also with some other actions in functional and conceptual category. The last perceptual action, named Psg is related to a discovery of a space as ground. This space might have been implicit before, but then might be emergent to the designer as a result of some changes in the depictions so in that case Psg is coded.

Functional Actions This category is divided into three subcategories named as ‘implement’, ‘reinterpretation’ and ‘thought’ functions. ‘Implement’ refers to the functions related to implementation of functional criteria that the designer makes up in his/her strategies. ‘Re-i’ refers to reinterpretation of a function and this category has only one encoded cognitive action (Fre-i). The last subcategory (thought functions) is related to the functions, which the designer thinks of during the design process. This study does not employ the category related to psychological reactions of people, which was mentioned in Suwa et al. 1998), but only functions related to interactions between people and artifact. As most of the functional criteria were given in the design specification sheet (with the design brief), the designer was assumed to think of those functions (Fc, Fnp), try to implement them (Fn, Fi), and sometimes reinterpret the functions. That is why the functions below (Table 4. 4) were selected from Suwa et al. (1998), and were revised in meaning identification to fit this study’s situation. 43 Table 4. 4 Functional Actions FUNCTIONAL Actions Subcategory Action ID

Description Associating a new depiction, feature or relation with a specific function that was previously thought or newly discovered. Implement Fn Fi Re-I Thought functions Fre-I Fc Fnp Implementing a previously explored or thought function by creating a new depiction, feature or relation. Re-interpretation of a function Thinking of a function to be soon implemented. Thinking of a function independently of depictions. Fn is coded when a thought function is implemented. In the previous segments designer might continually think of a function that was either in the design

Cite this Digital vs Traditional

Digital vs Traditional. (2016, Oct 13). Retrieved from https://graduateway.com/digital-vs-traditional/

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