Context It is the first element in customer interface, where Struck. Com and Coffeecake. Mom are integrated dominant website whereby carries the both beauty and informatics aspects. They are emphasis more on visual elements such as photographs, video graphic. For instance, Struck. Com (T-mobile hotshots) is the highest speed wireless internet access service and it can be access at (WAR). It helps customers to gain relevant information. But Contradistinctions. Mom is integrated towards aesthetically dominant website which is more concern about beauty aspect such color, multimedia graphics only rather then product information. Content The websites of these three Coffee Beans’ are Information-dominant lactation’s. These websites fit in this category because they focused on providing product and service information for its users. Community The both Struck. Com and Coffeecake. Com have a strong community whereby they are building high reputation and gaining customers’ loyalty.
For instance, Struck@ ‘corporate social responsibility’ contributes positively to its community and its environment. They also, strictly support to environmental policies such as recycling. Besides this, Struck. Com providing coffee education to its customers whereby members to exchanging opinions, personal views and experiences. Tools here refer to, e-mails and Struck@ ‘press room’. In another hand Contradistinctions. Com community is limited and smaller scope. Full reports on this available at official weapon. Customization Contradistinctions. Mom is moderately customized classification. These websites are customized to some extent, often to make it easier and friendly user for customers to explore in it. However it is not so customized that these websites vary wildly with each user. But Struck. Com and Coffeecake. Com are highly customized classification. These two companies site access (cookies) ND gather data by tracking user personal information on buying behavior. Once signed users return to site it will trace them without any knowledge of users and – may recognize without user’s taking any action.
It also provide, user with special pop out window to display the latest promotions going on. Communication The communication classification in Contradistinctions. Com is one-to-many, non-responding user. The messages are usually informational where there is no means for customer response. But Struck. Com and Coffeecake. Com have been classified as one-to-many, responding user. That means registered customers are invited to interactive towards these coffee beans.
It could be “positive” or “negative” feedbacks. Based on customers’ response the companies will feedback to them as soon as possible. For instance, e-mails, FAQ. Connection All three Coffee Beans’ websites are Hub as it connection. They have selective links to related websites partners. For instance, Struck. Com has business partnership with Visa credit card, H. P for printing ‘T-mobile hotshot . At here once any business transactions finished the partnerships may get some profit from Struck. Com. [pick
