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Calyx and Corolla: Case Study

Advertising

Retail

Television

Words: 2481 (10 pages)

Calyx and Corolla: Case Study Write-up Prepared by: Group 3 Brendon Jordan Krystal Juren Matt Leslie Andreas Rudin University of Florida Gainesville Executive Summary Tivo’s new consumer electronics product has the potential to revolutionalize media consumption habits and the structure of the television industry. The key challenges include: (i)how to improve the value of the…

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