MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.2 Case Forte Hotel Design By Gary L. Lilien and Arvind Rangaswamy 1. Before beginning any case, you should familiarize yourself with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each …
Branches / Areas / Scope of Marketing Research The scope of marketing research is very wide and comprehensive. It includes: 1. Product Research Product means the goods and services which are sold to the consumers. It includes consumer products and industrial products. Product research studies the individual product. It studies the making and marketing of …
1. Market research guides your communication with current and potential customers. Once you have your research result, you will have enough knowledge on how to have the best communication with your customers and those potential ones on what their likes and dislikes and this can be a way to attract them with a new product …
