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Essays on Marketing Communications

We found 7 free papers on Marketing Communications

Essay about Internet Marketing

Cyberspace

Digital marketing

Internet

Marketing Communications

Mass Media

Sales

Words: 1465 (6 pages)

Introduction Internet marketing is use of internet and associated digital technologies to attain marketing objectives and support modern concepts. Internet marketing is a marketing strategy used by businesses to process new products online and offer customer services online. Internet is applied to all marketing communication aspects and supports marketing process. Internet marketing is a significant…

A Case Study on Dell Company

Advertising

Computer network

Laptop

Marketing Communications

Online Shopping

Sales

Software

Words: 1746 (7 pages)

Dell case study / Dell. com case study This Dell case study designed for business and marketing students details Dell’s business and marketing strategy focusing on E-commerce. Describes approach to managing Dell. com. Updated March 2008. Dell overview Dell is a technology company, offering a broad range of product categories, including desktop computer systems, storage,…

Situation Analysis – Pepsi

Advertising

Marketing Communications

Pepsi

PepsiCo

Price

Pricing strategies

Target market

Words: 6089 (25 pages)

A Completed Analysis of Marketing Plan for Pepsi New Zealand| Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal…

Cadbury-Schweppes plc Bussinesss Analysis

Chocolate

Luxury goods

Market Segmentation

Marketing Communications

Milk

Retail

Words: 3818 (16 pages)

Cadbury plc, formerly known as Cadbury-Schweppes plc, before it demerged from its Americas Beverages manufacturing business in 2008 (Peston, 2008), is the world’s leading confectionery manufacturer and distributor. Cadbury plc “operates in over 60 countries, works with over 35,000 direct and indirect suppliers and employs around 50,000 people” (Cadbury India Ltd. , 2008). (i) Cadbury’s…

Gardenia Case Study

Advertising

Credibility

Fashion

Integrity

Marketing Communications

Target market

Words: 1960 (8 pages)

The company is founded and is being managed by Dry. Hayden Kook, Jar. , infamous for the series of sex videos scandals with overall known female personalities in the country that wrecked his career as a medical practitioner. Dry. Hayden Kook capitalized on his knowledge of beauty and fashion and positively pursued his further studies…

Innocent Smoothies

Advertising

Business Process

Digital marketing

Market Segmentation

Marketing Communications

Target market

Words: 3521 (15 pages)

Introduction to Marketing Assignment: Innocent Smoothies Contents page Introduction/Background… Page 3 External (MACRO) Environment… Page 4, 5, 6 Segmentation, Targeting and Positioning… Page 7, 8 The Marketing Mix… Page 9, 10 Appendices Appendix A.. Page 11, 12 Appendix B… Page 13, 14 Bibliography … Page15, 16 Introduction/Background Innocent Drinks is a UK based company founded in 1999 whose…

Ego Executive Report

China

Market Segmentation

Marketing Communications

Marketing Mix

Pharmacy

Pricing

Words: 3067 (13 pages)

Executive Summary This paper is to analyze the barriers of entering Chinese pharmaceuticals market and based on that an export strategy is developed for Ego Skin Cream. In this paper, we compare Chinese pharmaceuticals market and Indian pharmaceuticals market for choosing a promising market. Although Chinese market has more advantages than Indian, culture barriers and…

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