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Essays on Pricing strategies

We found 13 free papers on Pricing strategies

Essay Examples

Background of Kimberly Clark

Business Process

Marketing Mix

Microeconomics

Pricing

Pricing strategies

Sales

Words: 2074 (9 pages)

Kimberly Clark is a giant in the consumer goods industry with sales of over $18.3 billion in 2007.  Employing over 55,000 worldwide, this global corporation is found in over 150 countries.  Kimberly Clark deals primarily with products to improve the lives of its consumers through the manufacture and distribution of a broad line of quality…

A Completed Analysis of Marketing Plan for Pepsi New Zealand

Advertising

Marketing Communications

Pepsi

PepsiCo

Price

Pricing strategies

Target market

Words: 5801 (24 pages)

This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product…

Writing assignment bartolome de las casas

Franchising

Joint venture

Pricing strategies

Retail

Strategic Management

Sustainability

Target market

Words: 2130 (9 pages)

Kea name is the combination of K, Samara’s initial, E, first letters of the farm Elementary and village, Quandary in southern Sweden where Kampala grew up. Kea has since become one of the largest and most popular home furnishing retail shop in the world. Kea international expansion and development is very fast. It is now…

Good Night Motel case study

Business Process

Competition

Economics

Microeconomics

Pricing strategies

Recession

Words: 513 (3 pages)

Purpose To discuss the factors which motel owner Justin McGregor’s should consider when deciding on business proposal from a well respected community resident George Alward for 2 nights full house accommodations. Offer for half room rate, during low occupancy season, for church convention attendees. Background Summary Good Night motel is a family owned and operated…

Easyjet Assignment

Airline

Business Process

Marketing Mix

Price

Pricing

Pricing strategies

Target market

Words: 1623 (7 pages)

In the airline industry around the world has appeared low cost carriers as major players who have created huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low cost short- haul ones in England as well as European. Along with the development of airline industry and the increase…

The Atlantic Bundle Analysis

Application software

Cost

Price

Pricing

Pricing strategies

Software

Words: 946 (4 pages)

Question 1: What price should Jowers charge DayTraderJournal. com for the ‘’Atlantic Bundle’’? There are four pricing strategies where Atlantic computer can choose from. These strategies are: status-quo pricing, competition-based pricing, cost-plus pricing and value-in-use pricing. Each strategy has a calculation and a price outcome. Below I will describe all strategies and all advantages and…

Business Strategy Case Study

Airline

PepsiCo

Pricing

Pricing strategies

Retail

Samsung

Walmart

Words: 4084 (17 pages)

Introduction: For the financial year ending January 31, 2003, retailing giant Wal-Mart reported revenues of $244. 5 billion, making it the world’s largest company. The company topped Fortune’s list of the world’s largest companies for the second year in succession Wal-Mart to emerge such a dominant player in the retailing industry. Wal-Mart’s success story is…

Marketing Plan of Sodebo Case

Food

Market Segmentation

Microeconomics

Pricing

Pricing strategies

Target market

Words: 2020 (9 pages)

Sodebo is a French food company founded in 1973 by Joseph and Simone Bougro. Based in Saint-Georges-de-Montaigu in the department of Vendee, the company employs 2,000 people. Sodebo is an actor on the fresh caterer market and it is present on the shelves of supermarkets and hypermarkets. Historic of the company: In 1961 Joseph and…

Pricing Strategies Using E-Commerce Data

Business Process

Microeconomics

Pricing

Pricing strategies

Sales

Words: 359 (2 pages)

As the modern society becomes more advanced and industrialized in terms of technology and e-commerce, marketing in this field of economy is indeed growing fast with many new businesses offering their own products and services to the consumer market. With the rapid influx in the information technology, the form of e-commerce is becoming a significant…

Qingdao Haier, Ltd. : Considering the Maytag Acquisition Executive Summary

Business Process

Pricing

Pricing strategies

Retail

Stock

Target market

Words: 3649 (15 pages)

Qingdao Haier, Ltd. : Considering the Maytag Acquisition Executive Summary Situation Executives at Chinese home appliance manufacturer Qingdao Haier, Ltd. (Haier) have just learned that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1. 13 billion or $14/share. Maytag Corporation, the 3rd largest home appliance manufacturer in the United States, has announced that…

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