Essays on Competitive Advantage

Segmentation, Targeting and Positioning; This essay will illustrate the extent to which effective marketing must incorporate Segmentation, Targeting and Positioning. Marketing effectively differs from one organization to another as each has their own separate goals, which they pursue. To answer how important each of the afore mentioned marketing tools are, one must define what Marketing…

ABSTRACT It has been noted that not all acquisitions succeed with the most numbers failing; this is usually due to overpayment or integration problems. There are five main ways in which resources from the merging companies can incorporate to generate value. Acquisitions are not equally susceptible to the barriers to their success due to exceptional…

Through innovation and technological advances, the market shifted from analog transmissions (1 G), to digital mobile communications in 1992 (also known as G), and ultimately to the Wideband Data Communications network (G). With rapid changes in this dynamic marketplace only the most well-funded and well-managed companies have managed to emerge from generation to generation, whilst…

PepsiCo, like other companies have their sustainable and competitive advantages, and are judged on their SWOT analysis. I will discuss how PepsiCo does in these areas and how they plan on improving some as well. PepsiCo states that there are three main sustainable advantages that give them a competitive edge as they compete globally with…

PESTLE analysis is a view on external environment companies operates in. There are five external factors that influence life of organizations: Political environment, Economical environment, Socio-cultural environment, Legal environment and Environmental factor. The below PESTLE analysis focuses on CEP companies in European market. Political Environment European region is stable environment that is not affected by…

Blockbuster is the the world’s largest video rental company. The past few years have not been good ones for Blockbuster, because they have posted losses in 9 of the past 11 years, closed many stores and lost many customers to Netflix. One of the most important changes that Blockbuster did in order to remain competitive…

During the course, we examine sustainable business and recognize the importance of corporate social responsibility (CSR) in advancing sustainable development. This paper examines the connection between CSR and business case concerns, addressing both the positive and negative effects of CSR. Upon reflection, it becomes evident that CSR has gained significant popularity in the business realm…

A Review of ‘Strategy as Stretch and Leverage’ – By Gary Hamel and C. K. Prahalad This review will focus on the article ‘Strategy as Stretch and Leverage’ by Gary Hamel and C. K. Prahalad (1993). This review will identify the arguments made in the article and then place it within the context of one…

What are the company’s competitive advantages? Zara is ‘fast fashion’. In order to proof this statement we are taking a look at different components where we can see their competitive advantages. Design The designers go to fashion shows, they develop sketches and while they select fabrics, the price of each product is already determined. The…

David P. Cook created the first Blockbuster Video store in October 1985 in Dallas, Texas. Mr. Cook intended to establish ” video superstores” that would respond to the on going trends in the video industry during the 1980’s because the number or households buying VCRs was increasing very much and so was the number of…