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Advertising Essays

Marketing Objectives for Beer Company Essay

1. What do you think have been the marketing communications and advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932 to 2012? What should be the appropriate marketing communications and advertising objectives from 2012 onwards? Why? Tiger Beer being a beverage that cannot be differentiated very much from other substitutes such as Heineken …

42Below SWOT analysis Essay

42 Below SWOT Analysis Identifying the strength 42 Below is renowned for its unique Kiwi flavours including feijoa (pineapple guava), manuka honey, passionfruit and kiwifruit. The innovation and new product activity surrounding the vodka category has been in the area of flavours so flavours have been a real source of growth. 42 Below able to …

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Best Amul ads reviews Essay

In India, at least as far as I know, if its butter it has got to be Utterly Butterly Delicious Amul! Today Amul is a symbol of many things apartfrom butter- Chocolates, ice-creams, an unending list of milk products, pizzas and even sweets, but the name amul immediately brings in images of the “Amul Baby”, …

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