Essays on British Airways Page 2

The distinctive, individualized tails on BA’s aircraft British Airways announced its new corporate identity on June 10. CAP Online looks at the new ID created by Newell and Sorrell, and at the new corporate mission to be the undisputed leader in world travel for the next millennium Info to go BRITISH AIRWAYS has a summary…

British Airways I. Personality Elements i. Name British Airways, older British Airways Ltd. Founded in 1974. ii. Logo iii. Slogan “Upgrade to British Airways”, is slogan explained the feeling to the company to be a high airplane company. iv. Style Style, it’s like an icon. British Airways is an icon for the airways high company….