Essays about Food Page 105

(1) Wendy’s differentiated itself from competitors in the quick-service hamburger business by strategically targeting young adults and adults. Their unique concept of an “old fashioned” hamburger made from fresh beef, cooked to order, and served directly from the grill established a level of comfort with customers who could witness the cooking process. The square shape…

Bull Brand Survey A true understanding of brand positioning comes only after getting the consumers’ insights, opinions, feedback, and vision of a product. To get those I hosted an online survey and shared it with my friends, which are potential and current customers of Red Bull: most of them are current students or recent college…