Essays about Food Page 105

The growth of franchising in America and Europe since the 1970s[1-4] has led to this business form assuming increasing impor-tance in a number of academic debates, including the fields of law, marketing, organi-zation theory, services growth, etc. One of the most interesting issues here is the potential of franchising to provide self-employment opportunities. After all,…

(1) Wendy’s differentiated itself from competitors in the quick-service hamburger business by strategically targeting young adults and adults. Their unique concept of an “old fashioned” hamburger made from fresh beef, cooked to order, and served directly from the grill established a level of comfort with customers who could witness the cooking process. The square shape…