Essays on Gender Page 29

Sexual fantasies are whimsical flights of the imagination about sexual encounters and desires. Moreover, these sexual fantasies are mostly some of the things that we desire but know we are not capable of doing in the real world. (BBC, 2008) These may include fantasizing about having sex in public, being either dominant or submissive during…

Consumer researchers have been examining the impact of gender identity—the degree to which an individual identifies with masculine and feminine personality traits—on various consumer variables for nearly four decades. However, significant gender identity findings in consumer research have been rare, perhaps because of (1) operationalization problems (Palan, Kiecker, and Areni 1999), (2) inappropriate interpretation and…

Since the beginning of time, gender roles have been a major part of what made up the general rules of society. Gender roles can be seen in every aspect of living such as workplace, marriage, schools and the way society functions. As much as gender roles dominate in society, the rules of gender roles dominate…

There is a saying around elementary school playgrounds that says, “girls go to college to get more knowledge; boys go to Jupiter to get more stupid-er.” This is a prime example of how gender-stereotyping makes an impression on adolescents. Companies have a tendency to advertise that boys are intelligent and girls are social. There is…