Essays on Marketing Page 81

The external environment of Jollibee is as follow: Political During the political instability in the 1980s, global players like Macdonald was affected and their expansion process were hold back in view of the turmoil. Jollibee on the other hand was able to fully concentrate on the market where it continued with its strategic plans (tailored…

1. Market research guides your communication with current and potential customers. Once you have your research result, you will have enough knowledge on how to have the best communication with your customers and those potential ones on what their likes and dislikes and this can be a way to attract them with a new product…

Dunkin Donuts gained initial popularity for their scrumptious donuts and now boasts a total of 49 diverse flavors. These include Apple N Spice, clair, and Bow Tie donuts. Furthermore, Dunkin Donuts has expanded its menu to encompass muffins, bagels, sandwiches, and munchkins. Munchkins are crafted from the surplus dough that remains after removing the center…

The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina, USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Bradham aim was to create a drink both delicious, healthy,…

1. Region: Canadian tire is spread all over Canada with 1200 stores across the country. 2. Market size: 90 per cent of the Canadians visit CT every year. One third of sales are driven by strong in-house brands leading market share in many of key lines in business. 3. Market density: Canadian tire is one…

Customer service refers to a series of activities by a business person that lead to the final satisfaction of the customer. I always thought that I entailed designing ways of dealing with different people at the place of work. I looked at it as a way of promoting one’s business by using promotions and other…

Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food, home care and as well as personal care. Sunsilk is one…

Dunkin Donuts gained popularity for their delicious donuts and now offers a selection of forty-nine different flavors such as Apple N’ Spice, Éclair, and Bow Tie. Alongside donuts, Dunkin Donuts has expanded their menu to include muffins, bagels, sandwiches, and a unique creation known as munchkins. The dough in the center of a donut is…

In todays complex and challenging business world, motivating employees in the workplace has been an ongoing challenge and study, motivation is directly associated with an organization’s success. The Chief Executive Max Messmer of Robert Half International Inc states businesses that excel invests in their people, create a dynamic corporate culture and foster an atmosphere of…

In today’s competitive world products are designed in away to appeal to customers, encouraging them to buy these products. As a result marketers and researchers spend a lot of time understanding and focusing on the product attributes. However it is not only the product attributes that influence buying behavior but is the customer too. Thus…