Essays on Ocean

What is the basis for Martin’s premise that seeding the ocean with iron would help combat global warming? The idea of stimulating plankton growth with iron grew out of the fertile mind of the late John H. Martin, an oceanographer at Moss Landing. Martin sought originally to explain a long-standing mystery concerning barren waters in…

It is important, as a part of any companies’ Blue Ocean Strategy, to explore the three tiers of non-customers, the buyers’ utility map and experience cycle, and uncover the blocks to buyers’ utility. As companies explore the three tiers of their non-customers they may be able to uncover an untapped potential for customers. The three…

Ours, a water planet. The ocean covers 71 percent of the surface of the globe, and it constitutes over 90 percent of all habitable space on Earth. Its total volume is around 300 million cubic miles and its weight is approximately 1. 3 million million million tons. No wonder that Arthur C. Clarke, scientist and…

Corporate Strategy is an important part of the theory and practice of management. For top management, strategy is what a map or a compass is to a sailor on a ship; it is a map for navigating the corporate ship towards its desired goal (Srinivasan, 2009). Strategies are a reality of any business model whether…

Journey to the Ocean Floor Oceanography is a science that draws upon the methods and knowledge of geology, chemistry, physics, and biology to study the ocean. The Pacific Ocean is the largest and the deepest ocean. Most submersible dives follow a similar pattern, emphasizing bottom transecting, collecting and photographing specimens. To understand our ocean floor…

Last week lesson, we talked about the difference of Red Ocean strategy and Blue Ocean strategy. Red ocean is all about competition, companies in Red Ocean have to squeeze profit margin in order to survive in their industries. There is no one market that is never saturated, once more and more competitors approach to the…

Blue ocean scheme makes the competition irrelevant by making a new market infinite where there is no competitions. There are many pros and cons of this strategy- the chief and considerable advantage of this scheme is the first mover benefit in footings of market incursion where the companies see no competition and hence these companies…

An amazing assortment of goods are moved over the worlds ocean trade routes. Of necessity, the carriers charge for the service they render. These charges vary almost as widely as do the cargoes, for they mirror both the shipowner’s costs and the special conditions prevailing on the trade routes traversed by the ships. Ocean freight…

HYDRO-ECOSPHERE Hydro-ecosphere is considered as a more suitable habitat for microorganisms than the atmosphere and lithosphere, mainly because hydrosphere contains water, which is important in microbial metabolism (Atlas and Bartha, 1993). The unique properties of water are also attributes of hydrosphere as a suitable habitat. Due to polarity of water (slightly negative and slightly positive),…

The Neritic zone is also called coastal waters, the coastal ocean, and the sublittoral zone. It is the part of the ocean extending from the low tide mark to the edge of the continental shelf. It is considered a shallow depth, extending to about 200 meters. The Neritic zone has decently well oxygenated water, low…