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Establishing The Importance Of Valuation Of Intangible Assets And Brands Accounting
Accounting
Brands
Introduction A trade name is a non pecuniary and a physically nonexistent plus, a trade name is chiefly associated with the name or the emblem of a given entity. The trade name usually gives the consumer a sensible confidence that the merchandises produced under the trade name are up to the outlooks of the client…
A Controlled Atmosphere (Ca) Cold Store Facility
Apple
Atmosphere
Introduction The aim of this design project is to prepare a feasible report for the storage of 450tons of apple for a period about 4 month. It is desired to design a controlled atmosphere cold storage facility and calculate the optimum total, fixed and variable costs in Eregli, Konya. The highest temperature in Eregli, Konya…
Samsung Smart Tv Analysis
Business Process
Microeconomics
Sales
Samsung
Sony
Introduction In 2010, the first Samsung Smart TV was launched, making it impossible to provide a financial report for the past three years. However, the availability of financial reports for smart TVs is limited and requires purchase of a book called “Global Smart TV Market (2011 – 2016) Critical Capability, Use Case Analysis & Forecast…
Mattel’s Barbie Industry Analysis
Barbie
Industry
Every second 2. 5 Barbie dolls are sold. This contributes to sales of more than $1. 5 billion U. S. annually, making Mattel’s Barbie the most successful doll in history. By the year 2000, Barbie and all accessories had become more than half of Mattel’s toy sales. Despite several other companies promoting Barbie-like dolls, their…
Interco’s Board Meets to Discuss City Capital’s Takeover Offer
Fashion
Retail
Revenue
City Capital had offered $ 64 per common portion of Interco on July 28. 1988. and had raised that offer to $ 70 per portion on the forenoon of August 8. At this board meeting Interco’s fiscal advisers. Wasserstein. Perella & A ; Co. . established a rating scope of $ 68- $ 80 per…
What Happen to Coca-Cola
Coca Cola
In a multicultural nation such as the United States, one would assume that the concept of diversity would have a clear definition; but the definition of diversity differs from person to person, from organization to organization, and from author to author. In some organizations, diversity is strictly focused upon race, gender, religion, and disability status;…
Colgate Max Fresh: Global Brand Roll-Out
Brands
Nigel Burton, the president of global oral care at Colgate-Palmolive Company (CP), is reviewing market launch plans for a new toothpaste, Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of…
Sa Sa Cosmetics, Harvard Business School
Cosmetic
Harvard University
School
Sa Sa Cosmetics is a well-known of largest cosmetic and beauty retailer service in Asia which is pioneering the concept of discount cosmetic retail stores in Hong Kong. The case explained the company background of Sa Sa developed by Simon and Eleanor Kwok (Figure 1). Besides, the case also describes how Sa Sa became successful…
The New Beetle Advertising Campaign and Market Analysis
Market Segmentation
Pricing
Volkswagen
The current advertising campaign for the New Beetle was successful for several reasons. In 1993, Volkswagen experienced a significant downturn in sales. However, by the end of 1997, the VW brand achieved impressive growth, selling a total of 137,885 cars. This marked an unprecedented increase of 178% compared to its sales performance in 1993. It…
Strengths of Amazon
Amazon
Amazon is the largest online-retailer, with nearly three times the Internet sales revenue of the runner up, Staples, as of January 2010. The online retail format offers its customers product comparison and free order shipping facilities. In addition, the online format also helps Amazon to rotate its inventory rapidly and reduce its inventory management cost…