Barbie

This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie, a SWOT analysis, her position and the implications of it in the BCG Matrix, her target market, and my strategy if I was product manager of the Barbie line. 1. A number of environmental factors…

Tattoo Discrimination in the Twenty-First Century “Dis·crim·i·na·tion: The unjust or prejudicial treatment of different categories of people or things. This is the Oxford dictionary definition of discrimination” To be ill-treated because you are different. Discrimination against those with tattoos is one of the forms of discrimination people, employers especially attempt to get away with. If…

Every second 2. 5 Barbie dolls are sold. This contributes to sales of more than $1. 5 billion U. S. annually, making Mattel’s Barbie the most successful doll in history. By the year 2000, Barbie and all accessories had become more than half of Mattel’s toy sales. Despite several other companies promoting Barbie-like dolls, their…

1. Why has Barbie been so successful? According to Professor Paul Burns, The answer lies in innovative marketing and product extension. Barbie’s appealing design, high quality manufacturing, and detailed features are what distinguishes this doll from all the others and has lead Barbie to thrive for more than half a century. Another important business strategy…

Since the beginning, boys and girls have been put into separate groups and as children they are very different, especially when it comes to the toys they play with. One of the first teachings of a child’s gender role can usually be found in their toy chest. Boys had race cars, building tools, guns and…

Is Barbie the ideal woman? “For generations she has been the doll that little girls have aspired to be a party girl, career woman, and bathing beauty all wrapped into one” (Cain 1). In Marge Piercy’s poem “Barbie Doll,” the title emphasizes the theme of the poem, which is that girls are ultimately captured by…

Playthings That Gender Stereotypes Essay, Research Paper To Great of a Plaything Toys describe how kids should move. Adults expect misss to play with dolls like Barbie and Cabbage Patch dolls. They expect male childs to play with action playthings such as X-men, GI JOE dolls, and Hot Wheels. This sexually stereotypes a child, because…

Two stories that are abundant with feminist views and stereotypes are Cisneros’ Barbie-Q and My Tocaya. In both stories, we see characters struggle with what it means to be a woman. Cisneros explores the standards women are held up to, and the standards they make for themselves. Cisneros does a wonderful job of bringing out…

The Barbie Doll was first patented in 1958 by a young woman from California named Ruth Handler. The Barbie doll is well know for her long legs, her tiny waist, blonde hair and blue eyes, and her huge chest. This “perfect” plastic body has had multiple positive and negative affects around the world for the…

Good evening everyone, and welcome to the Toy Expo of 2012. I hope we all enjoyed our low calorie dinner, which will help you achieve the perfect doll like body. Anyways, let me introduce myself, my name is Barbie and I will be your host tonight. Now, now, before you blame me for your daughter’s…