The use f the products can vary from industrial purpose to private consumption. One such thriving industry in the modern world is the food and beverage industry. Food and beverage industry combined with the hospitality sector makes up one of the most attractive target sectors for multi-national corporations. The concept evolved from the very first diners in the late 18th century, when the world realized the concept of paid dining experience. Now, the world cannot live without the taste of a McCall Tike or the zing of a Zinger.
The bottom line being that the order-to-eat Macs have taken over the market like ants on a repose, gobbling up every ounce Of it. This sector has slowly covered all income groups of consumers and has targeted to achieve a market share of the highest percentage and the ever increasing competition is resulting in more profiTABLE options for the consumers. The consumers are being served with a range of food and beverages to relish on catering every style of taste and preferences.
With growing competition the food giants have take their services to a higher level with better decreased serving time, value for money prices and changing specialties in their products. The following report is a comparative analysis of the operational parameters of McDonald’s and Kentucky Fried Chicken (KEF) and projects an overview of various factors that differentiate the services of the two food giants. It covers factors like the product variety, customer reach, pricing strategies, hospitality management, customer relationship management, supply chain management and employee satisfaction programmer.
The survey was based on the consumers response on their choice between KEF and McDonald’s and the basis of their choice was differentiated into various factors. McDonald’s vs. KEF McDonald’s and KEF are everybody’s favorite food trip destinations. When you like hamburgers, McDonald’s is always the top option. When you like fried chicken, KEF is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KEF is mainly the cuisine.
McDonald’s 1940 is the birth year of McDonald’s and they have started everything. Their Speedier Service System that was introduced in their very first restaurant is Ewing followed until now in modern day fast food chains. Their very first mascot was a man with a head of a hamburger that is wearing a chefs hat. It was replaced by McDonald’s ever popular clown man. McDonald’s is recorded to currently serving 58 million customers each day in 1 19 countries. Their restaurants differ from their settings, some offer bypasses with their drive thru service, some have playgrounds for kids but are just counter service alone.
Some of their restaurants have outer seats as well. McDonald’s signature colors are red and yellow. Their well-supported products are their ammos hamburgers, breakfast offers, desserts, chicken sandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are suiTABLE for them. When it comes to regional branches, McDonald’s are known for being fond of offering these countries food taboos for them to have some sort of relationship with people around. For example, Portugal McDonald’s are the only ones who have soup in the menu.
Another example would be Indonesia for Mice. KEF On the other hand, KEF or Kentucky Fried Chicken started during the Great Depression, which was in the year 1930. It was first named as “Sanders Court and Cafe”, following the name of Harlan Sanders, the original creator from Kentucky. Their current and most popular logo is the cartooned image of Sanders with their acronym, KEF. They are popular for their trade secret, their secret recipe made from 11 herbs and spices that is known to create the “finger licking’ good” flavor of their chickens.
McDonald’s is continuing to expand and introduce new alternative beverages in the market. Approximately 85% of McDonald’s restaurant genuineness world-wide are owned and operated by franchisees All franchisees are independent, full-time operators. McDonald’s was named Entrepreneur’s Number-one franchise for 1997. Mac Dona’s in India McDonald’s entered India in 1996. McDonald’s India has a joint venture with Cosmonaut Plaza Restaurants and Hard Castle Restaurants. Cosmonaut plaza Restaurants manages operations in North India whereas Hard Castle Restaurants operates restaurants in Western India.
Today it has around 211 Restaurants across India. Presently, it has around 57 outlets in the National capital region. McDonald’s as developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonald’s does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavors that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products.
McDonald’s has also re-engineered its operations repeatedly in its 11 years in India to address the special requirements of a vegetarian menu. VegeTABLE rodents are 100% vegetarian, I. E. Al They are prepared separately, using dedicated equipment and utensils. 9 Only pure vegetarian oil is used as a cooking medium. Cheese and sauces are completely vegetarian and egg less. Separation Of vegetarian and Nan-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. Business model The McDonald’s Corporation ‘s business model is slightly different from that of most other fast-food chains.
In addition to ordinary franchise fees, supplies, and percentage of sales, McDonald’s also collects rent, partially inked to sales. As a condition of the franchise agreement, the Corporation owns the properties on which most McDonald’s franchises are located. The UK business model is different, in that fewer than 30% of restaurants are franchised, with the majority under the ownership of the company. McDonald’s trains its franchisees and others at Hamburger University in Oak Brook, Illinois. According to Fast Food Nation by Eric Closer (2001 nearly one in eight workers in the U. S. Eave at some time been employed by McDonald’s. (According to news piece on Fox News this figure is one in ten). The book also states that McDonald’s is the largest private operator of playgrounds in the U. S. , as well as the single largest purchaser of beef, pork, potatoes, and apples, The selection of meats McDonald’s uses varies with the culture of the host country. McDonald’s corp.. Is currently one of the most successful consumer products company in the world with annual revenues exceeding $23 million and has more than 1. 6 million employees. Products are recognized and are most respected all around the globe.
Currently, its divisions operate in all over the world in beverages, snack foods, ND restaurants. The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices. Products McDonald’s predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald’s offers salads and vegetarian items, wraps and other localized fare.
