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Essential components of culture

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( Lowe, R. and Marriott, S. , 2006 ) suggest that most enterprisers require ‘certain qualities’ and experience for lasting in a new and hostile environment.

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Hofstede, G. ( 1980 ) has besides differentiated civilization in four dimensions: degree of power distance, individuality – Bolshevism, maleness – muliebrity and uncertainness turning away.

Doole and Lowe ( 2004 ) show 3 indispensable constituents of civilization: Beliefs reflecting cognition and appraisals of peculiar state of affairss and activities, Values regarded what is considered to be appropriate behaviors and Customs refering behavior in certain state of affairss.

They further explain constituents like linguistic communication, faith, instruction, societal administrations, jurisprudence and political relations, response to engineering, values and attitudes, etc.

  1. Sing from the above indicants, the advantages for SMEs traveling to markets psychologically and geographically close to them are many-fold. Advantages include:
  • Better apprehension of the civilization: The part in which an enterpriser lives or is born in, is frequently close to him/her, both emotionally and socially. S/he better understands the locale’s civilization, faith, linguistic communication, imposts and beliefs as s/he is brought up in that peculiar country.

    S/he besides knows the clients and utilize effectual agencies to fulfill their demands.

  • Government and political relations: The enterpriser successfully understands the regulations and ordinances, authorities and political construction, their policies and may besides derive authorities contacts and methods to cognize better about the local economic system of a peculiar location and its neighbouring topographic points. Knowing the legal procedures/matters and local employee direction and their civilization is rather easy.
  • Local webs: The enterpriser recognises and makes profitable relationships and contacts thereby, increasing professional webs later. Family, friends and other societal webs besides support him/her emotionally and financially.


M.A. Yusuff Ali, CEO and laminitis of Lulu Hypermarkets: An Indian-born laminitis, who migrated to the Middle East four decennaries ago but remains an Indian citizen. After deriving experience, understanding how UAE’s economic system plants and making difficult work, he opened the first shop in Abu Dhabi in 1995. By the twelvemonth 2000, his hypermarkets expanded to 11 shops in the remainder of UAE. The hypermarkets now expand to more than 25 shops across the Middle East. Alongside his Middle East success, Yusuff Ali has been constructing concern ties back place in India [ Source: ( Karmali, N. , 2013 ) , Forbes.com and Wikipedia ] . In April 2013, Lulu Group ‘has launched their operations in the UK with the startup of a logistics and boxing Centre under the Y International name’ . ( Trade Arabia, 2013 )

Another illustration is of Charlie Marshall, laminitis of the bed trade name Loaf. He was asked in an interview about the thought of internationalization. He replies that even though his company grew quickly in his place market, “ the UK market is tremendous and although we’re constructing a strong and loyal client followers, we haven’t even scratched the surface. We want to acquire it right here foremost and make what we’re making truly, truly good on all degrees. Once we’ve done that, we’ll expression to spread out into other markets. ” [ Beginning: hypertext transfer protocol: //www.londonlovesbusiness.com/entrepreneurs/fast-growing-businesses-and-sme/meet-the-loafer-whos-built-a-20m-bed-business-in-five-years/7414.article ]

  1. Some challenges faced by SMEs traveling to markets that are geographically or psychologically distant:
  • Culture challenges: It is rather hard to understand a distant market’s cultural agreement. Barriers could include understanding linguistic communication, civilization, faith, imposts, beliefs, values, etc. The ‘adjustability trait’ should besides be harnessed to get the better of these challenges and at an endeavor degree, enterpriser should normalize civilization differences and struggles ( while valuing and esteeming single civilizations ) to make an effectual communicating and understanding throughout the endeavor. S/he should besides make and follow policies that protect employees from all sorts of favoritism ( particularly during the enlisting and engaging procedure ) .
  • Other challenges include over relying and swearing contacts as the SME may hold limited cognition of the new part, its economic system, legal and political maps and bureaucratism. Besides, confronting favoritism or ‘less attention’ from the foreign authorities as compared to the local concerns ( in signifier of barriers or inhibitors ) besides poses challenges.

I believe that the product/manufacturing sector faces more of these ( above mentioned ) issues. Service ( particularly cyberspace and B2B ) sectors face less issues. Because services provided are intangible and less civilization dependent.

Some endeavors really modify their products/manufacturing processes to accommodate to the civilization. This includes different packaging, ingredients, advertizements, and techniques for different targeted regions’ clients.

For the product/manufacturing sector, lets once more take the illustration of B & A ; Q ( Example taken from A1 ) :

“ The shops were a immense success and the Beijing shop now boasts the highest mean client spend of any shop in the universe ( over ?50 ) . But it is the cultural similarities and differences and how they affected the retail merchant that are truly interesting. The shops look really similar to those in the UK, although they are normally well bigger. At 20 000 sq.

ft. , the Beijing Golden Four Season shop is the largest of its sort in the universe. Like their UK opposite numbers, staff wear orange overalls. The merchandises offered are besides really similar, although the infinite devoted to garden merchandises is well smaller and the Chinese B & A ; Q besides sells soft trappingss. But the large difference is that Chinese clients do non desire to ‘do-it’ themselves at all, they prefer to acquire others to make it for them. The Chinese clients are typically in-between category and wealthy. They come to the shop to choose what they want and acquire it installed by a professional. The grounds for this are partially cultural and partially economic… …B & A ; Q hence started to offer more services to clients – interior decorators and contractors to put in its merchandises. ” ( B & A ; Q instance survey ) .

From the above illustration, it is clear that B & A ; Q didn’t learn about their customers’ civilization that they do non like to put in DIY merchandises themselves. Rather due to inexpensive handiness of labors and other factors, they like the trappingss to be installed by the professional employees. But B & A ; Q learnt this shortly plenty to assist them accommodate to this alteration and finally fulfill and retain clients.


Lowe, R. and Marriott, S. , ( 2006 ) Enterprise: Entrepreneurship and Invention: Concepts, Contexts and Commercialisation, 1st ed. , Taylor and Francis [ Online ] Available at hypertext transfer protocol: //capitadiscovery.co.uk/derby-ac/items/884805 ( Accessed: April 12Thursday2014 )

Hofstede, G. ( 1980 ) ‘Motivation, leading and organisation: do American theories apply abroad? ’ , Organizational Dynamics, Vol. 9 No. 1, pp. 42-63 ( Accessed: April 12Thursday2014 )

Doole, I. and Lowe, R. ( 2004 ) International Marketing Strategy: Analysis, Development and Implementation, 4th edn. London: Thomson Learning

Karmali, N. , 2013, ‘Middle East Retailer Yusuff Ali Emerges As Billionaire’ , Forbes.com Available at hypertext transfer protocol: //www.forbes.com/sites/naazneenkarmali/2013/02/24/middle-east-retailer-yusuff-ali-emerges-as-billionaire/ ( Accessed: April 12Thursday2014 )

Wikipedia, Lulu Hypermarket, hypertext transfer protocol: //en.wikipedia.org/wiki/Lulu_Hypermarket ( Accessed: April 12Thursday2014 )

Trade Arabia, 2013 ‘LuLu opens logistics Centre in Birmingham’

hypertext transfer protocol: //www.tradearabia.com/news/RET_233563.html

B & A ; Q, Case survey Available at:

hypertext transfer protocol: //www.palgrave.com/business/burnsentrepreneurship/students/cases.html

Wickham, P.A. ( 2006 ) , Strategic Entrepreneurship, 4th edition, Financial Times Prentice Hall [ On-line ] Available at: hypertext transfer protocol: //capitadiscovery.co.uk/derby-ac/items/884969 ( Accessed: April 10th 2014 )

Cite this Essential components of culture

Essential components of culture. (2017, Jul 24). Retrieved from https://graduateway.com/essential-components-of-culture/

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