According to statistics released by Geely recently, the company has exported 57,000 units to overseas markets in the past eight months of this year, which is up by 205% from over a year ago. In particular, more than 24,000 units were sold in the Arab world, which is 43% of Geely’s total exports. Geely has entered eight Arabic markets, including Saudi Arabia, Iraq, Algeria, Lebanon, Jordan, Syria, Oman and Kuwait. Geely entered the Arabian market in 2003, in the following eight years, the Chinese homegrown carmaker expanded into Eastern Europe, South America, Southeast Asia, Africa and Central Asia.
In 2010, it exported 100 Emgrand cars to Middle East for the first time, making its first move towards introducing premium models to the region. It sold 1,694 units that year and signed another agreement for business in Jordan’s automotive market. Geely’s successful acquisition of Volvo Cars on 2nd August 2010 in London made them China’s very first multinational automaker. Through rational planning and effective management, Geely has not only made great strides itself, but has also helped Volvo Cars turn loss into gain.
That’s not all, Geely has also helped Volvo Cars build its own board of directors and senior management team which consists of financial, R&D, manufacturing and logistics elites. The established ‘Volvo-GEELY Cooperation and Collaboration Committee’ encourages extensive communication between Volvo Cars and Geely in fields including production, purchasing, R&D, marketing and sales, and employee training. In May of 2011, Geely reached a cooperation agreement with Oman.
In September, it launched four models in Saudi Arabia, which included the Emgrand EC7, the EC7-RV, the EC8 and the Panda; for which the brand achieved a sales volume of 3,800 units within three months. It planned to export 10,000 units to the country in the first eight months of 2012 and now the target is expected to expand to 15,000 units, managing a strong foothold. A similar feat has been achieved in other countries in the Middle East region, including Syria, Iraq and Oman. Geely’s export performance has been illustrated by its sales volume in the Arab world. Its total exports for this year are expected to exceed 80,000 units since its overseas business has grown into a rapid period due to its long-term quality strategy,” commented Dr. Zhang Lin, Vice President of Geely. The Geely Emgrand LC, EC7, and EC8 have been rated 5-stars by C-NCAP and have garnered a great response from people across the Arab world.
With the popularity of the Geely Emgrand range spreading across the Sultanate as well, the cars’ luxurious, powerful, features and attractive pricing is drawing in people from different segments and nationalities to TAC showrooms across the Sultanate. Having a network of 11 showrooms, 16 service outlets and 10 parts outlets spread across the Sultanate, Towell Auto Centre (TAC), are the sole distributors of Geely Emgrand in the Sultanate.
