Nowadays, due to the rapid economic development all around the world, most of people begun to focus on the important of the hospitality and tourism, whether it is generated revenue for those businessman or those went away from home for vacation. Therefore, in 20th century people began to see the commercial value in hotels and led to the developments of large hotel chains.
As a hotelier as well as a tourist, I have some idea would like to share with you on the below page, to discuss what is the major advantages and disadvantages of a hotel which situated right in the heart of commercial center of Hong Kong as everyone knows – The Holiday Inn Express Causeway Bay Hotel.
It is situated in Causeway Bay MTR metro station which nearby one of a biggest shopping mall as well as a landmarks in Hong Kong – Times Square, SOGO, Etc. Since there is many world famous brand flagship store surround, therefore most of the tourist or even local guests like to come here for shopping and dinning.
For this reason, there are also many same industry competitors in here. The companies all understand that this area can bring them much of profit even though Causeway Bay is one of the highest rental districts in the world. So how Holiday Inn Express to attract their guest and to gain an advantage in this highly competitive area? The Holiday Inn Express is a limited service hotel which was opened in 2005, it provides 24hours front desk service, and staff can assist with laundry cleaning and currency exchange service.
It is a 40 minute drive from the Hong Kong International Airport and the hotel offers a charged airport pick up service that runs at around 30 minute intervals. The hotel has 282 guest rooms in total 27 floors, guests are offered a complimentary breakfast each morning. The hotel provides basic facilities like satellite TV, in-room safe, attached bathroom with hairdryer as well as amenities, free internet, WIFI service in their guest room, etc. Also the hotel has a reasonable meeting room and business center for those commercial travellers.
In my opinions, one of the major advantages of this hotel is its location, and this became a decisive factor of there guests. I had read many reviews on the internet, most of their comments are give praise to the hotel location, since Causeway Bay situate right the heart of Hong Kong, all those tourists will felt the prosperity of Hong Kong whilst their arrive here, more important is how convenience of their hotel is located here. This is a guest reviews which I found it from “Trip advisor” wrote as below: “Although the rooms are very compact, they shared our purpose of only using it to sleep in as we were out most of the time.
It centrally located to the shopping area of Causeway Bay and only a two minute walk from the Magnificent Times Square shopping mall which also has the MTR run in to it. ” In view of this, the hotel location is quite suitable for every traveller who love to shopping around, they can easily to find where the place they want to go. Because the hotel providing a quiet stay in a noisy and busy area, then they can attracted every kind of the travellers; even they are come for neither a conference or business trip nor just a simple vacation, all the reason is because the hotel located in a most favorable area.
However, the Holiday Inn isn’t the only hotel here; there are also a bunch of other hotel competitors in the same district, therefore the room rate became another decisive factor. In general, people inclined to choose a lower price and at the same time have the high quality product. Since the hotel is a limited service hotel, some departments are outsourced for example like housekeeping, security and engineering department. This can greatly reduce the management resource as well as the workload of other department colleague. On the other hand, their room rate can be lower than others due to the relatively lower cost.
Although the room rental is more expensive to live in this area, but for those guests who want as close as possible to the city, it is reasonable and valuable for them. Therefore the reasonable price is another major strength of this hotel. Moreover, the Holiday Inn Express is an international chain hotel group which belongs to the InterContinental Hotels Group, the group offers over 4,500 hotels in 100 countries across the globe to accommodate any traveler, anywhere. Whatever which travel needs, from luxury to family-friendly to extended stay and more, guests are sure to find the perfect hotel within the IHG family of brands.
Since they are famous and prestigious in the industry, therefore many guests who never visit its hotel before, they have a certain understanding or sense of the hotel image and service standard that what are the chain hotel operating advantage. An excellent reputation can give the intangible effectiveness of advertising, at the same time can bring them guest. Although Holiday Inn Express has a few of strength to defeat their competitor, unfortunately it isn’t perfect and the major weakness is the size of room and the care of the in room-property.
As every knows, Hong Kong is most scarcity of land all over the world, this is also a big challenge of hotel industry, especially the hotel situated in the town center of here like the Holiday Inn Express. This is another guest reviews which I found it from “Trip advisor” wrote as below: “I recently returned to the holiday Inn Hong Kong, having stayed a night or two there two years ago. I’m not sure if it was the room we were put in but, let’s just say it was completely different from the way I imagined the HI last. Dusty, musty smelling it was far from luxurious.
Although the Causeway Bay location was what we were after. Lane Crawford and all the shops in Times Square literally metres away from our room, making it the perfect place to stay if you are happy to scrimp and save on accommodation and splurge on designer clothes- habitable for two nights at the most. ” As mentioned above, the hotel located in this downtown area is its strength as well as weakness. Because the land in this area is less and expensive, the hotel owner needs to minimize the size of room to reduce their cost, for some of the guests, they may not accept to stay in a cramped room with limited service.
As mentioned above, I suggest the hotel should expand their new hotel which locates at some secondary area in New Territories like Tsuen Wan, Shatin, etc. Since those areas are fully developed, big shopping mall, hospital, cinema, supermarket and the coverage of the metro all available there, except it is a little further away from the city but it may only 15~20 minute distance different. I am sure that the cost of the land rental in here less than causeway bay much more and improve hotel’s neither software nor hardware like human resources, size of room, facilities, etc. to attract and retain more customers.
Cite this Holiday Inn – Hospitality and Tourism
Holiday Inn – Hospitality and Tourism. (2016, Sep 16). Retrieved from https://graduateway.com/holiday-inn-hospitality-and-tourism/