The roots of the Aditya Birla Group dates back to the 19th century in the picturesque town of pilani set Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India’s arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group’s founding father, Ghanshyam das Birla, set up industries in critical sectors such as textiles and fiber, aluminum, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian Freedom struggle.
He represented India at the first and second round-table conference in London, along with Gandhi Ji. It was at ‘Birla House’ in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. A formidable force in Indian Industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases.
He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former union Finance Minister, Dr. Man Mohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia the Philippines and Egypt. Most importantly, his companies earned respect and admiration of the people, as one of the India’s finest business houses, and first Indian International Group globally.
Through this outstanding record of enterprise, he helped create enormous wealth for the nation, and respect for Indian entrepreneurship in south East Asia. In his time, his success was unmatched by any other Industrialist in India. Under the leadership of our Chairman, Mr. Kumar Mangalam Birla, the group has sustained and established a leadership position in its key business through continuous value creation. Spearheaded by Ultratech, Hindalco, Aditya Birla Nuvo, Indo Gulf Fertilizers and companies in Thailand, Malaysia, Indonesia the Philippines staple fiber, aluminum, cement, copper, carbon black, palm oil, insulators, and garments.
In India, the Group has been adjudged “The Best Employer in India and among the top 20 in Asia” by the Hewitt-Economic Times and wall street Journal study 2007. Over 50% of its revenue flow from its overseas operations. The Group operates in 20 countries: India, Thailand, Laos, Indonesia, Philippines, Egypt, China, Canada, Australia, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia and Korea. Globally the Aditya Birla Group is: * A metals powerhouse, among the world’s most cost-efficient aluminum and copper producers.
In 1998, Ultratech acquired Dharani Cements with its plant at Ariyalur (Tamil Nadu). The unit was subsequently merged and together with the recently expanded plant at Reddipalayam, is known as Ultratech south. Ultratech has repositioned its portfolio of cements brand under the Aditya Birla Group logo. To leverage its brand equity, Birla Plus, Birla Super and Birla Ready Mix have been identified as national brands. Viscose Staple Fibre Ultratech is India’s pioneer in Viscose Staple Fibre (VSF), a manmade, biodegradable fibre with characteristics akin to cotton.
As an extremely versatile and easily blendable fibre, VSF is widely used in apparel, home textiles, dress material, knittedwear and non-woven applications. Ultratech’s VSF plants are located at Nagda in Madhya Predesh, Kharach in Gujrat and Harihar in Karnataka, with an aggregate capacity of 270,100 tpa. The divisions continous efforts towards developing new applications and superior quality VSF in terms of feel, comfort, Fashion and hygiene have paid rich dividends. Ultratech has earned prestigious awards for its innovative range of textures and blends.
Its zinc-free process to make viscose staple fibre has been patented. The company has its VSF plants located at Nagda in Madhya Pradesh, Kharach in Gujarat and Harihar in Karnataka, with a combined installed capacity of 270,100 TPA. Nagda is its core unit producing a wide range of VSF to suit customer requirements in term of length, denier, colour, and is the largest producer of spun-dyed and specialty fiber in the world. The Hhrihar unit produces Rayon Grade Pulp, the basic raw material for VSF production, and VSF.
The company’s Rayon Grade plant was the first in India to use totally indigenous resources like eucalyptus wuth in-house technology for producing rayon grade pulp with an innovative oxygen bleaching process to reduce the use of chlorine. Chemicals To achieve a reliable and economical supply of rayon grade caustic soda – an important raw material in VSF production – Ultratech set up a caustic soda unit at Nagda in 1972, with an Initial capacity of 33,000tpa. This has since grown to 258,000tpa, including an 18,250tpa flake plant, making it the country’s second largest caustic soda unit.
Textiles (Textile division) has a strong relationship position in fabrics, synthetic yarns, worsted yarn and is well known for its branded suiting Ultratech and Graviera, made from different blends of polyester and viscose. Its textile plants are located at Bhiwani in Haryana and Malanpur in Madhya Pradesh. After divesting its textile manufacturing facility at Gwalior, fabric opertions have now been centralized at Bhiwani. The Malanpur unit manufactures worsted dyed yarn spun from 100 % merino wool, along with polyester and other blends.
Making bright minds shine brighter. At the Aditya Birla Group, opportunities are abundant, the environment warm and the people friendly. Walk around our offices and you will feel the energy. Minds are constantly in motion researching, innovating and creating ideas that push us many as 19 industries, forward. We constantly strive to be and do better than the best. We endeavor to create an ambience where our people have the tools and the freedom to deliver their commitments and take great pride in their work.
In the fertile ethos of our Group, they find a career that is personally rewarding and professionally enriching. BENEFITS ABG covers all its employees. Employee wellness is important to us. Our policies are employee friendly and crafted keeping in mind broad trends in people related issues and the changing demands of the work place. The care and attention we exhibit towards our employees is also extended to their families. You don’t need to worry about taking care of important things. We’ll gladly do it for you. Benefits offered to group employees vary by company and location.
The main objective of this study was to know the awareness, perception and satisfaction level of employees regarding the Recruitment and Selection, and to evaluate and analyze the effectiveness of the system. The presented project is an accumulation of all details, Surveys, Searches, Discussions made on the topic “A Study on Recruitment and Selection”. A through process has been followed to acquire all the necessary information regarding the project.
I referred to various books, articles, journals, websites, etc. Besides these, I also had a few interactive sessions with my guide regarding the Recruitment and Selection. In the next phase, I prepared questionnaire for pilot test, which was finalized after some suggestions by my guide. The sample size for pilot test was 20 executives. On the basis of the analysis drawn from the pilot test, the final draft of the questionnaire for the survey was prepared, which was approved after some suggestions and corrections by my guide.
The sample size of my survey was 20 (15 employees who have come through External Recruitment Process and 5 employees who came through Internal Recruitment Process itself. ), which included executives from different departments like- Accounts, IT, Electrical, Instrumentation, Mechanical, Production, Quality Control, P&A, Gen. Administration and Security, HR and CCR (Central Control Room). PHASE-3: Analysis was done on the basis of questionnaires filled up by the employees and the suggestions made by them.
On the basis of the analysis, it was found that most of the employees are cleared about what is expected from them in their job and they also agreed that their job is important in achieving the organizational goal. But at the same time, most of them are not aware of the present Recruitment and Selection process. On further analyzing the Recruitment and Selection process, various strengths of the system came into light. From the study, it was also found that the process can not only enhance commitment, but can also develop a spirit of healthy competition in the execution of tasks.
It can help to identify the problem areas and deficiency in the Recruitment and can also create necessary conditions for improvements. But it was found that though the overall acceptability of the process is high and employees are satisfied but still, they want the process to be more objective-oriented and transparent.After my analysis was completed, I gave my suggestions for the improvement of the process on the basis of the findings. After the suggestion phase was over, the whole drafting of the project was done and it was finalized after a review with the guide.
Thus the study conducted on the Recruitment and Selection at Ultratech cement Limited gave me a lot of valuable information regarding employee’s perception and awareness of the system. The project can be summed up as the Process following by Ultratech cement Ltd. for Recruitment and Selection to perform the day-to-day tasks in HR department.The main objective of this study is to know the awareness, perception and satisfaction level of employees regarding the Recruitment and Selection, and to evaluate and analyze the effectiveness of the entire process, i. e. To study the Recruitment and Selection process (R&S) prevailing in the organization. To know how the new and the existing employees perceive the Recruitment and Selection process. To determine the major factors influencing the effectiveness of Recruitment and Selection. To evaluate and analyze the working methods of R&S.
To study the awareness of this R&S among the employees in order to know how much they know about it, how much are they involved in it, their commitment to the process, their perception about the process and whether they are satisfied with it or not. To investigate the effectiveness current Recruitment and Selection by analyzing each factor contributing to its effectiveness. To find out the problems involved in measuring the Recruitment effectiveness and making suggestions and recommendations to improve it. RESEARCH DESIGN The research study was conducted in order to know the employee’s awareness and perception level regarding the prevailing Recruitment and Selection at Ultratech cement Ltd.
