We are living in the age of information explosion, where the world has shrunk into a global village. The vital function of Mass Media is that it is the thinking mode of any society.
Media plays a very important role in bringing about awareness among the people in society. The awareness can be in terms of scientific and non-scientific thus helping in converging the world. It helps to overcome the bigotry of the universe. Without Media , they would be totally in fear and ignorance. These two brings about devastation in the life of people.
The question about the replacement of print media with electronic media is very crucial. But before coming to this give me a chance to ask you a question! I am sure all of you must have presented at least one assignment and I am also sure that 99.9% of you would have use internet to prepare for large part of your presentation. You might have concern books but not many.
Print Media “Dirty Old Man”:
When it comes to the environmental impact of communication media, print is usually singled out as the dirty old man, writes Barney Cox in ‘Foot prints’, Eye no.70. vol. 18. It is understandable why that should be. In the shiny, weightless online world, everything happens in the twinkling of an eye and it is possible to instantly view a Web page or email created on the other side of the world. With the rise of the iPhone, Wifi and 3G dongles, this viewing can be anywhere, as long as you have battery life and a few bars of signal.
The technology is easy to use – and makes it easy to forget that there is a huge infrastructure humming away behind the scenes. Factories have to produce the laptops, smart phones and flat panel.