Introduction
The purpose of this report is to examine the positive and negative aspects of two forms of advertising in my country – radio and online advertising. It will also suggest recommendations for better future development of these forms.
Radio advertising
Radio ads are established to provoke emotional reactions and personal feelings in listeners which can lead to increasing sales. Moreover, compared with other media, radio certainly has the lowest prices for advertising. On the other hand, radio can also provoke negative feelings. In particular, younger listeners tend to be irritated by the total number of commercials they hear, while older listeners are more bothered by the “loud” and “obnoxious” advertisements. Some listeners find the ads so annoying that they can turn the radio off entirely.
Online advertising
Today literally everything can be advertised on the Internet – goods, services, ideas and new projects. Furthermore, Internet advertising is much more effective than television advertising or billboards. To order an item people do not have to call or find a distributor. They can do it with just one click. In addition, customers can learn more about a product by reading reviews and comments about it and consider whether to buy it or not. Internet advertising, however, has a negative side too. Some websites use large number of advertisements: flashing banners, distracting the users or misleading images designed to look like error messages, which can lead to some users disabling advertisments in their browsers.
Recommendations
To decrease the annoyed number of people, I would recommend reducing the number of ads on the radio and using online advertising more ethically. In addition, more quiet and not flashing ads would contribute to bigger sales.
