The consumer market may be identified as the market for product and services that are purchased by individuals as household for their personal consumption. Soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment. Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition and many companies are floating in the market with their product with different brands names.
INTRODUCTION Pepsi is an American multinational food and beverage corporation quartered in purchase , New York , United States , with interests in the manufacturing , marketing and distribution of grain-based snack foods , beverages , and other products . Pepsi Co. Was formed in 1965 with the merger of the Pepsi – cola company and Frito – Lay ,Pepsi co has since expanded from its namesake product Pepsi to a broader range of food and beverage brands , the largest of which include an acquisition of Tropical in 1998 and a merger with Quaker Oats in 2001 – which added the Storage brand to its portfolio.
As of January 2012 , 22 of PepsiCo product lines generated retail sales of more Han $1 billion each , and the company’s products were distributed across more than 200 countries , resulting in annual net revenue , PepsiCo is the second largest food & beverages business in the world. Indri Garnishment’s annoy has been the chief executive of Pepsi since 2006 , and the company employed approximately 297 , 000 people worldwide as of 2011 . The company’s beverage distribution and bottling is conducted by Pepsi co as well as by licensed bottlers in certain regions.
OBJECTIVES OF PEPSI COMPANY Need to look at each segment separately. But broadly, I would say their objectives are probably to leverage their brands on a global scale and continue to roll out their distribution platform to international markets To inspire T hats a big question because Pepsi has several disparate lines of business. You really Interesting thing about Pepsi is that the domestic carbonated beverage industry that Americans tend to think of as the focus of the company is really almost a secondary concern.
The growth drivers for the company are the Frito Lay brand and international distribution. Pepsi is excelling at getting their products into developing markets n quantities and at price points that are accessible to the company. They are developing distribution networks and building the capacity to generate the inputs locally rather than relying on bulky international distribution of optimism- through their brands and actions by Andean.