Reflection on Media Advertising

Table of Content

Virtually any medium can be used for advertising. Commercial advertising media can be done through wall paintings, billboards, printed flyers, radio, cinema and television adverts, web banners, mobile phone screens, shopping carts, website pop-ups, bus stop benches, sides of airplanes, subway platforms, posters, supermarket receipts, and so on. Any place an identified sponsor pays to deliver their message through a medium is advertisement. Media advertising is one of important components in marketing mix.

People can be influenced to consume products and services by means of media dvertising. Certainly we should study about what our business runs before making a decision on an appropriate choice by investing an amount of money on advertising. For advertising in newspapers and magazines, we should find a suitable form of press advertising that can reach to our targeted group. Classifieds may be very practical for ads of products or services that have no need to identify more details and can be afforded by a low budget such as wanted vacancy ads, rat and cockroach elimination service ads. On the other hand, display ads are pplicable for a general business with some details in describing its products or services.

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For my business field, construction equipments and ornamental stones can be effectively advertised on display ads due to the fact that prospects can get rough details about products and they can call for more information afterwards. According to the article about advertising on the radio, it is stated this advertising channel is limited to only reach to a group of car ownership because of mentioning to use as in-car entertainment.

From the citation, I fully disagree because nowadays radio advertisements are broadcasted as radio aves to the air from a transmitter to an antenna so the radio ads can reach to one who has a radio with an effective signal-receiving device. While airtime with expensive rates will be purchased from a station or network in exchange for airing the commercials; therefore, well-known products or services requested to boost the sales volume are relevant to apply this form of advertising via the medium of radio. It is not practical to utilize the radio ads for my business field because my targeted group is not radio listeners.

The TV commercial is generally considered the most effective mass-market advertising format, s is reflected by high prices TV networks charge for commercial airtime during popular TV events. I agree to the statement “Unless your business is getting pretty big, this would be quite a bad idea” because the ad on a television needs to spend a very big amount of money so we should carefully think of it. Exactly my products will not be televised as on TV ads because they are not daily-used products which can be recognized by people in general and there is no necessity to invest a big amount of money on TV ads. Billboards are large structures located in public places where display advertisements to passing edestrians and motorists.

It is true that the billboard ads can get frequently overlooked, but can be effective if they are targeted on an appropriate area. Although the cost of billboard advertising is not cheap, the billboard can be stayed up for a long time. At present, it is developed to become mobile billboards which are of vehicle-mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying ads. They can also be specially equipped cargo trucks. Mobile displays are used for various situations including: one-day and long-term campaigns, conventions, sporting vents, store opening and similar promotional events, and so on.

It seems interesting for my products to be advertised via this channel of ad and we anyhow have to make a survey about the proper location. For advertising at movies, it is factual that people may not pay attention to see ads run before filming the story so this mode of advertisement often gets disregarded. I think this can be successful for only fast-food or takeaway businesses because people can easily remember them and may show their feedback rapidly at the end of a movie. Furthermore, covert advertising is another one of advertising in a film.

The protagonist can use an item or others of a definite brand, as in the movie “I Robot” where main character played by Will Smith mentions his Converse shoes several times, calling them “classics,” because the film is set far in the future. “I Robot and Spaceballs” also showcase futuristic cars with Audi and Mercedes Benz logos clearly displayed on the front of the vehicles. I also think my products are not really applicable to apply both ways of advertising at films owing to not products involved with fast-food or being luxury at all.

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