“A women can dream.” This phrase is commonly used by girls and women to express their ability to dream big and achieve great things in life. Rozita Ibrahim, the entrepreneur and owner of Sendayu Tinggi, has proven to her community that she not only dreams but also works hard to make them come true. Before I continue, I want to extend a warm greeting and a very good morning to our beloved Dr. Josephine and all my fellow classmates. Dear friend.
Established in 1999, Sendayu Tinggi is a nature-based beauty product company that emphasizes the advantages of using herbs and natural ingredients in beauty treatments. Rozita Ibrahim, a prominent female entrepreneur in Malaysia, has achieved significant success throughout her career. However, her road to success was not without its obstacles; she encountered various challenges on her path to becoming the extraordinary individual she is today. This article will delve into her life journey, the initial actions she took, and her business strategies.
Allow me to now introduce this accomplished individual to everyone. Initially, I would like to recount her personal experiences before she achieved success as an entrepreneur. It is crucial to acknowledge that her early life was considerably challenging. Puan Rozita originates from a financially disadvantaged family and got married at the tender age of 18 to a man of her choosing. Sadly, the marriage ultimately resulted in divorce. After parting ways with her husband, she faced numerous hardships. She took up employment as a rubber tapper in order to generate income; however, her earnings were irregular.
Despite facing financial limitations, this woman had the responsibility of caring for her eight children. In order to make ends meet, she had to substitute syrup for her baby’s milk. On top of these struggles, she also had to cope with the heartbreaking loss of her second son who suffered from a severe illness. Unfortunately, due to lack of funds, she was unable to afford the necessary treatment for him.
Nevertheless, these challenges did not deter her from striving for a better life. Despite difficult circumstances, she took on various jobs in order to support her family’s well-being. These jobs included working as a factory worker, receptionist, promoter, marketer and even participating in direct selling.
Despite having sufficient income from her various jobs, this woman harbors ambitious aspirations. Determined to enhance the standard of living for her family, she takes matters into her own hands and embarks on a new venture. Let us now explore the subsequent point: the initial action taken by this woman. How did she accomplish it? Well, here is how it unfolded. Equipped with an initial capital of RM400, she establishes her own business centered around herbal slimming products. In order to demonstrate the effectiveness of these products, she conducts trials on herself. Having grown up in a natural environment, surrounded by herbs since childhood, she possesses extensive knowledge about their properties.
As an experiment to convince her customers, she decided to make herself overweight and use the products that she was about to sell. Her innovative idea successfully attracted many customers to purchase her products. The positive response motivated her to establish Sendayu Tinggi Enterprise in the early 2000s and rent a shop in Plaza Majlis Perbandaran Klang. As her business grew, she received a good response, particularly for Sendayu Tinggi’s slimming products.
During that time, there was a surge in the use of traditional herbal products, leading to a boost in sales. After gaining experience in the competitive business world, she decided to expand her business empire by establishing Sendayu Tinggi Holdings Sdn. Bhd and nine subsidiary companies. Now, let’s delve into her business strategy which is based on honesty and sincerity in both her management style and spiritual life.
She has a belief in the cyclical nature of life, experiencing both lows and highs. When she reaches her peak, she prays to Allah to remember her humble beginnings. This particular product became popular due to its advertisements featuring a forest lifestyle and advice from a grandmother who incorporates herbal and traditional ingredients. These commercials were televised. At the same time, the promotion of the movie Puteri Gunung Ledang encouraged consumers to give Sendayu Tinngi’s product a try.
