Subculture. A subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong. Mass Culture. A set of cultural values and ideas that arise from common exposure of a population to the same cultural activities, communications media, music and art, etc. Mass culture becomes possible only with modern communications and electronic media. A mass culture is transmitted to individuals, rather than arising from people’s daily interactions, and therefore lacks the distinctive content of cultures rooted in community and region.
Mass culture tends to reproduce the liberal value of individualism and to foster a view of the citizen as consumer. Popular Culture. Popular culture (commonly known as pop culture) is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century.
Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. Global Culture. One world culture. The earth’s inhabitants will lose their cultural diversity and on culture will be experienced by all people. High and Low Culture. High culture is a term, now used in a number of different ways in academic discourse, whose most common meaning is the set of cultural products, mainly n the arts, held in the highest esteem by a culture. In more popular terms, it is the culture of an elite such as the aristocracy or intelligentsia. It is contrasted with the low culture or popular culture of, variously, the less well-educated, barbarians, Philistines, or the masses. Sociologists associated with culture. Georg Simmel Alfred Kroeber Clyde Kluckhohn David Riesman Dick Hebdige Sarah Thornton Pierre Bourdieu
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