The October 21, 2013 issue of In Touch magazine features an advertisement showcasing Herbal Essences’ hair products. The ad aims to capture the reader’s attention and stands out with Nicole Scherzinger as the model, highlighting her dark hair and skin tone. Women aspiring for a similar look may feel envious and motivated to purchase the product. To effectively promote their offering, Herbal Essences incorporates vibrant colors, catchy phrases, and a model in their ad. Ultimately, the goal is to persuade people to buy their products by emphasizing Nicole Scherzinger’s flowing hair texture along with the focal point and text used in the advertisement.
This advertisement is promoting Herbal Essences’ shampoo and conditioner. It utilizes Nicole Scherzinger as a celebrity endorser to attract the audience and create the perception that if she uses the product, it must be worth getting. By featuring her prominently, the advertisement captures the attention of consumers. Furthermore, the brand name, Herbal Essences, is discreetly placed in the corner, almost blending into her hair. This strategic placement grabs the viewer’s eye and directs their attention to the brand name. These are the main focal points in the advertisement.
By featuring famous artists endorsing their products, Herbal Essences aims to establish a personal connection between consumers and these celebrities. This strategy not only attracts potential clients who are fans of these personalities, but also delivers multiple compelling messages about the shampoo. The main objective of Herbal Essences’ advertisement is to capture the viewer’s attention and make them feel at ease with their products. The ad creates an illusion of an irresistible product, implying that using their shampoo can bring more control over one’s life. This effectiveness is achieved through the incorporation of three key design elements – flow, focal points, and text.
