As a small business owner, you face many challenges every day. You’ll be surprised how many of those we can solve with video, especially when it comes to your marketing.A simple video can help humanize your brand, It helps two educate your visitors, promote your product, and so much more. It’s More than just having one good explainer video on your homepage. Video is an ongoing strategy, it’s like any other marketing effort. We can help with that video strategy, it doesn’t have to be complicated or expensive. In fact, once you go through it you’ll find it’s somewhat simple.Using video on your landing page can increase conversion by 80%?
Today there are more Affordable video production tools than ever before, so this allows us to pass the savings on to you! from this time on there is no reason for small businesses not to use video marketing. According to online research from Hubspot.com video is a great way to gauge interest in your product brand or service. When asked 70% of potential customers would prefer to learn about a product or service through video, and 76% of businesses using video claim that video helps them increase their sales. So doesn’t that tell you something?
No matter what type of small business you have you should immediately start taking advantage of what videos can do for you! After you post the videos on your website you might want to turn your attention to YouTube. For a small business, YouTube can be a great tool. No social platform compares to the reach and influence that YouTube as. Let’s take a quick look at how YouTube marketing can benefit your small business.
YouTube has some of the most loyal users easily available to you with 30,000,000 users every day. And they have an enormous and extremely diverse audience that is just waiting to stumble upon your content—if they aren’t actively looking for it already.One of the most exciting things for small business owners like you. Is that unlike other social media sites, on YouTube You can be easily searched out by interested users? Because YouTube is the second largest search engine right behind Google.
An added benefit is that if your customers don’t start out on YouTube they can easily end up there, and here’s what’s really exciting in many cases YouTube videos end up on the first page of Google search results. What could that do for your exposure and brand how much traffic could that potentially sent to your website?
This can really help connect you to new audiences, especially when you consider that there’s probably less competition on YouTube then there is on the search engine for your target audience. We use this tactic all the time to help our clients outperform their competitors. Most small business owners think that video marketing is too expensive so they skip it entirely. The truth is it’s not expensive especially considering how effective it can be to help outperform your competitors.Just keep in mind having a great video on YouTube gives you additional great engaging content to be shared on your website and social networks.Let me give you an insider tip use Youtube as a content marketing platform, not a social media one.
YouTube was one of the first social media sites that really took hold with the public and took off. Over the years we have learned it is better to use YouTube as a content marketing avenue instead of a social media network that will really benefit your business. This will give you the ability to stand out from your competition and better target your target market and increase your visibility, as well as demonstrating your expertise all at once. We have learned that a series of quick three-minute videos can really help get you in front of your target audience over time. Get started today!
