You are a care professional considering the principles that underpin health education if it is to be effective in improving the health and wellbeing of individuals and groups. Pl Explain three different approaches to health education Choose THREE approaches from the list below: Social Marketing Role of Mass Media Community Development Two-Way Communication For each one you choose: 1. Describe what the approach is and how it aims to educate 2. Describe the advantages and disadvantages of the approach 3. Give examples of campaigns that use the approach
UP Explain two models of behavior change that have been used in recent national health education campaigns. Choose two models of behavior change from the list below Health Belief Model (Rosenstein) Theory of Planned Behavior (Jean) Theory of Reasoned Action ((Jean & Fishnet) Stages of Change Model (Approaches and Did Clement) Social Learning Theory For BOTH models that you choose: 1. Draw the model and explain each part of the model. 2. Explain how the model underpins a national health education campaign (this means that you should explain which model was used by a national health education campaign. ) 3.
Give the advantages and disadvantages of the model, egg would the model benefit from an extra section or would the model benefit from losing a section? Why? MI Assess how the social context may influence the ability of health education campaigns to change behavior in relation to health. Identify how the following socioeconomic factors influence whether someone will follow the advice of a health campaign or not. Give real life example. (Ensure you reference correctly) 1. Financial 2. Social class 3. Peer pressure Own small-scale health education campaign: design, resource and implementation (UP, UP, MM & D 1)
UP explain how to plan a small-scale health education campaign relevant to local or national health strategies UP carry out a health education campaign, relating it to models of behavior change MM Assess factors that influenced the effectiveness of their health education campaign. ODL Justify the proposed approaches and methods in their health education campaign, relating them to models of behavior change. Describe how you planned and carried out your health education campaign (bottle project). Use the following as sub headings. 1 .
A brief description of the bottle website. (Include your evaluation of the Bessie you completed on the first day). (UP, UP) 2. A brief description of our bottle. (What format did YOU use egg videos, photos, bedposts etc? What it looks like on the website. ) (UP, UP) 3. The approach we took (UP, UP) and why. (DO) 4. The model(s) that we used (UP, UP)and why (ODL) 5. How we identified our target audience (epidemiology). (UP, UP, MM) 6. How we challenged any misinformation or prejudice. (UP, UP, MM) 7. Our SMART aims and objectives. (UP, UP, MM) 8.
Any national strategy(s) our campaign links to. (UP) 9. Any local health targets that our campaign links to. (UP) 10. The other agencies we consulted with and why. MM) 11. How we gained feedback about our bottle and why this was important. Ethical considerations of your own small-scale health education campaign. (AS, UP Explain ethical issues involved in the health education campaign. MM Discuss how ethical issues that arose were addressed. Write an essay that includes: a) A description of ethics in general and why it is important to employ ethics in health promotion. AS) b) Describe the conversations you had in your groups that identified the ethical issues of your campaign. (UP) c) Identify any changes you made to your campaign according to the ethical considerations. (MM) ) Explain the damage that might have occurred if you had not changed your campaign to incorporate ethics. (MM) DO Make recommendations for improving their health education campaign. Please work in your bottle groups. Thought-shower the strengths and weaknesses of your campaign and summaries these points on a poster. Present your findings to the class.
Everyone must take part in the presentation. Things to consider in your thought-shower and to include on the poster: 1 . How successful were your aims and objectives (was there anything that was missed out? Did the aims and objectives help with moving the project forward and the verbal finished campaign? ) 2. What do you think is particularly good about your campaign? Why? Is there ANYTHING you could do to improve it? 3. Is there anything you think is poor about your campaign? Why? What could you do to improve it? (Remember, you don’t actually have to make these changes! Remember not to stop at one thing. You need to identify EVERYTHING that could be improved and identify what could be done differently. 4. Is there anything else you could improve in your campaign? 5. If money was no object, how would you go about marketing the Bottle website and getting people to see your campaign? 6. If money was no object, how would go about evaluating your campaign to find out what your audience thought when they saw it? ASSESSMENT WILL BE: Your completed poster. Q with tutor while completing this poster.
Your presentation to the class including any Q from your peers. A witness statement will be produced to cover the presentation and the Q with tutor. Witness statement for DO Learner name Qualification BITE National Extended Diploma Health & Social Care Unit number and title Unit 20 Promoting Health Education Assign meet Description of activity undertaken (please be as specific as possible) The student named above took part in small group work where they identified the strengths and weaknesses of their campaign and summarized these points on a poster which they presented to the class.
They answered direct questions from the tutor during the making of the poster and from their peers/tutors during the presentation. They were given the following written guidance to consider for their poster presentation. How successful were your aims and objectives (was there anything that was missed out? Did the aims and objectives help with moving the project forward and the overall finished campaign? ) What do you think is particularly good about your campaign? Why? Is there Is there anything you think is poor about your campaign?
Why? What could you do to improve it? (Remember, you don’t actually have to make these changes! ) Remember not to stop at one thing. You need to identify EVERYTHING that could be improved and identify what could be done differently. Is there anything else you could improve in your campaign? If money was no object, how would you go about marketing the Bottle If money was no object, how would go about evaluating your campaign to find Assessment and grading criteria.
