Get help now

Advertisement: Advertising and Television Commercials

  • Pages 2
  • Words 314
  • Views 2,442
  • dovnload

    Download

    Cite

  • Pages 2
  • Words 314
  • Views 2,442
  • Academic anxiety?

    Get original paper in 3 hours and nail the task

    Get your paper price

    124 experts online

    Advertisement Essay Response When reading “Sex as a Symbol in Fashion Advertising,” “Checklist for Analyzing Print Advertisements,” and “A Primer on Analyzing Television Commercials” written by Arthur Berger, I looked beyond all the billboards, magazine ads, television commercials, posters and internet pop ups and really saw the connections that each of them try to make with the average person in the world.

    The way the companies design and portray their argument or item to be sold is completely more advanced than anyone would really think it is. To be subjected to the media from day one of their lives, people tend to not notice the manipulation it has over their life. Berger described every inch of the advertisements he was analyzing, and looked way under their surfaces. The idea of white space representing class was something that is very abstract and something that I am not sure that just anyone would catch on to.

    The way he analyzed the bath tub as being a sexual symbol, a baptism, and a dehydrated woman as being not able to reproduce was very deep as well. I see the connections but it is very under the surface. The steps that were given in the check list were very helpful in being able to know where to start and what to look at when analyzing an advertisement. It was easy to see that he used the steps when he analyzed the Calvin Klein, Revlon and Benandre advertisements he mentioned in the beginning.

    It is so interesting that the average billboard on the side of the freeway and television commercials have such in depth detail. All the way down to the facial expression, and the color of the clothes they are wearing, everything means something. The topic that jumped out most at me was when Berger was saying that knowing how to analyze an advertisement can stop unwanted manipulation.

    This essay was written by a fellow student. You may use it as a guide or sample for writing your own paper, but remember to cite it correctly. Don’t submit it as your own as it will be considered plagiarism.

    Need a custom essay sample written specially to meet your requirements?

    Choose skilled expert on your subject and get original paper with free plagiarism report

    Order custom paper Without paying upfront

    Advertisement: Advertising and Television Commercials. (2016, Nov 08). Retrieved from https://graduateway.com/advertisement-advertising-and-television-commercials/

    Advertisement: Advertising and Television Commercials

    Frequently Asked Questions

    Feel free to contact us anytime, we are always ready to help you!

    What is the difference between advertisements and commercials?
    An advertisement is a message paid for by a company and delivered through a mass medium to a target audience. Commercials are examples of ads that run specifically on broadcast media like television and radio.
    What type of advertising is a TV commercial?
    TV ads are a method of advertising that has been around since the 1930s, where advertisers pay for and create a body of content developed specifically for television. They naturally aim to convey a brand message, promote a product or service and ultimately drive sales for a company.

    Hi, my name is Amy 👋

    In case you can't find a relevant example, our professional writers are ready to help you write a unique paper. Just talk to our smart assistant Amy and she'll connect you with the best match.

    Get help with your paper
    We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy