AirAsia’s Key Strategies I. Safety First AirAsia have made business partnership with the world’s most well-known maintenance benefactors and have fulfilled with the world airline operation. II. High Aircraft Utilization AirAsia have implemented the regions with fastest turnaround time, which is only at 25 minutes as well as assuring lower costs and greater productivity. III. Low Fare, No Frills AirAsia have provided its guests and customers with their choice of customizing services without conceding on quality and services. IV.
Streamline Operations AirAsia have made sure that all its processes are as simple as possible.
V. Lean Distribution System AirAsia offered an extensive and innovative choice of distribution channels to make booking and travelling easier. VI. Point to Point Network AirAsia have applied a point-to-point network, of which keeps its operation to be simple and lower costs. AirAsia’s Identity I. Name AirAsia Berhad II. Logo AirAsia’s logo is a distinct red-colored font shown below. III. Motto AirAsia use the motto of “Now Everyone Can Fly”.
Products AirAsia’s very own products comprises of AirAsia meals, AirAsia airplane models, AirAsia apparels, AirAsia collectibles, AirAsia games, AirAsia Kid’s Corner, AirAsia plush toys, AirAsia stationery, AirAsia travel accessories, AirAsia in-flight comfort, AirAsia luggage and bags, official Caterham merchandise, official QPR merchandise, cosmetics, skincare, fragrance, mobile phones accessories and electronics as well as Travel 3Sixty magazines. V. Services AirAsia provide services such as in-flight meals, in-flight shopping, online light booking, kiosk self-check-in, mobile applications, premium customer service line, cargo services, courier services, promotional fares and credit card services. VI. Uniforms During weekdays, AirAsia’s flight stewardesses wear a red skirt and red zipper jacket with ? sleeves together with white buttoned shirt inside while AirAsia’s flight stewards wear a black suit with zip jackets and full length sleeves. During weekends, both the flight stewardesses and flight stewards wear a casual red short sleeves shirt and jeans. Ai
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Airasia’s Strategies and Identity. (2017, Feb 04). Retrieved from https://graduateway.com/airasias-strategies-and-identity/