Robert Augustus Chesebrough, a young inventor who was twenty-two years old, discovered Vaseline. Vaseline is primarily made from petroleum. Furthermore, Robert created several skincare products like lotions, soaps, creams, lubricants, and cleansers. In Spanish and Portuguese countries, these products are known as Vasenol. Robert Augustus played a vital part in developing petroleum jelly from Brooklyn, New York. By using his scientific expertise and skills, he turned something considered worthless by oil workers into a valuable commodity.
After discovering the healing properties of the residue, the oil worker collected a sample and brought it to his laboratory for further exploration. By conducting practical tests, he successfully developed Vaseline, a white petroleum jelly. Recognizing its potential, he invested in tools and equipment to mass-produce this product. Additionally, he hired salespersons to handle distribution in New York and England as part of their marketing strategy. Due to its numerous benefits such as preventing rough skin, nasal congestion, and chapped lips without any negative side effects, many Americans purchased Vaseline. In addition to its use in skincare products like Vaseline, petroleum is also utilized in various other industries. These include detergents, coatings for fruit storage, weed and pest sprays, paint production, refrigerant coolants manufacturing ,and plastics used for items like carpets telephones and shoes.
According to the majority of users, Vaseline is currently seen as the most effective product available in the market. These products are known for their affordability, accessibility, and skin-friendly properties. Aloe Vera is also widely popular in various countries and often chosen as an alternative option. Clinton Howard, a Dallas-based distributor specializing in Aloe Vera care products and pharmaceuticals, claims that this specific product offers medical benefits. Patients with arthritis have reported reduced pain and swelling by consuming Aloe Vera juice, allowing them to carry out daily activities more easily. The juice has also shown benefits for gastrointestinal patients. Additionally, applying Aloe Vera gel has yielded positive results for individuals dealing with severe headaches, insect bites, dry skin, and hair issues (Gage D., p8).
This not only benefits society but also brings advantages for manufacturers themselves as they generate high profits. This serves as motivation for them to expand their workforce and invest in necessary machinery.
This has resulted in the employment of additional scientists and pharmacologists who possess the expertise to create environmentally friendly products. Moreover, numerous farmers opt for aloes due to their pest resistance. This is attributed to the acidic nature of lemon sap, which deters animals, birds, and insects. Instead of resorting to herbicides and pesticides, farmers employ geese as a natural means of controlling pests. The primary motive behind this practice is to prevent pollution in regions with water sources like rivers and lakes (Gage D, p33). A1: Market Description.
Vaseline products are suitable for people of all ages and cater to a wide range of customers. The availability of these products differs depending on the specific needs and preferences of customers in different regions. Vaseline is commonly used for various purposes, such as treating skin injuries, infections, and dryness, to improve the look and feel of the skin. These products come in various forms including lotions, gels, creams, and even juice.
Producers and manufacturers of Vaseline and petroleum products have the ability to create a range of items that meet the needs and wants of individuals in the industry. Some products are made exclusively for young people, with the goal of protecting their sensitive skin from the harmful effects of sunlight like sunburns and rashes. These products include gels or creams that are applied gently to their skin (Weinstein. M p4. & Proctor. T). Additionally, there are other petroleum-based products made specifically for teenagers that aim to keep their skin smooth while providing protection against sunburns.
These products have the ability to minimize and partially prevent skin aging, eliminate body spots and stretch marks. They come in different sizes and prices, ensuring accessibility for people with varying income levels. Moreover, there are scented and unscented options available to cater to individuals who may be sensitive to strong smells like those with asthma. This falls under market targeting strategy.
The primary objective of this strategy is to optimize the company’s profits. It is crucial for manufacturers to assess the market’s characteristics and scope to pinpoint their target audience. For example, a Vaseline manufacturer should ascertain which particular demographic consistently utilizes the product. Additionally, factors such as the preferences and requirements of young individuals, seasonal demand variations, packaging choices, sizes, and distribution locations need to be taken into account to avoid any potential delays.
Producers should consider offering an alternative product with a value proposition, such as Vaseline creating a lower-priced product suitable for all ages and skin textures. This would decrease production costs and selling prices, potentially reducing competition in the market. Moreover, it would simplify raw material procurement and improve cost-effectiveness.
Consumer behavior involves examining how individuals, groups, and organizations decide on which goods, services, ideas, and experiences to utilize, buy, or sell for the purpose of fulfilling their needs and wants. The cultural elements inherited from one generation to another – including norms, beliefs, and attitudes – greatly influence consumer behavior. Additionally, these cultural factors can also impact the financial capabilities of individuals within a particular community. Moreover, price holds significant power in molding consumer behavior.
Many customers are discouraged from purchasing a product due to high pricing, but skilled marketers have the ability to persuade and deceive them into buying it regardless of the cost. The availability of a product has a significant impact on people’s ability to acquire it, as limited accessibility prevents them from enjoying its benefits. Additionally, consumer behavior is influenced by both the quality and quantity of the product.
The availability of a wide range of high-quality products is the key to satisfying customers and fulfilling their needs and desires. Social factors, such as seeking acceptance within society, can influence consumer behavior (Shah p133). Individual factors like age, economic situation, lifestyle, personality, occupation, and life cycle stage also contribute to determining a buyer’s purchasing power. Analyzing how consumers approach their buying choices is an important part of the decision-making process.
Consumers can obtain information about products and services through customer observation and interviews. They rely on internet knowledge to make informed decisions.
A. 2. Current Marketing Situation: Product review A. 2. a. Levels of product/service The Vaseline product offers comfort, protection, care, and security. It also has various applications in the production of carpets, paints, and hosepipes, contributing to an improved quality of life.
It provides assurance and protection when used in hospitals as medicines. The major consumer product is Vaseline. They also produce alternative products like Valon. These producers provide delivery services and advise customers on product usage. They do so through their own marketers or via online services. The storage of the product determines its lifespan, with Vaseline and other by-products needing to be stored away from direct sunlight, moisture, or dust.
The importance of product durability cannot be overstated. According to Ferrell and Hartline (p295), low-quality items tend to have a short lifespan. Another aspect that highlights the significance of durability is the recommendation by doctors to use Vaseline for treating various injuries like wounds, cuts, burns, and bruises. This aids in safeguarding the affected area from infections.
Moreover, Vaseline by-products play a vital role in the production of different goods such as refrigerant coolants, soaps, deodorants, cleansers, gels, storage bags, and detergents. Hence, this showcases how Vaseline distinguishes itself within the market.
The producers of Vaseline are globally recognized for their excellence in manufacturing Vaseline and other related items such as plastics, carpets, tires, and pipes. These particular products stand out due to their unique raw materials. The name “Vaseline” was also utilized as “Vasenol” in Spanish and Portuguese-speaking countries where these items are popular.
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