Any effective marketing strategy is going to build your brand in some way. But if you’re already leveraging digital resources to build a brand and increase exposure, content marketing is an effective tactic that will further expand your reach while increasing the value of your social properties. By consistently publishing to a branded blog—ideally one hosted on your wedding planning website—you can self-promote in each piece of content and increase readership by posting each blog to your social profiles. Through a blog, you can address common questions and concerns coming from customers, demonstrate your style and methodology, and increase your reputation as an industry expert.
Bolster Your Reputation With a Certification
Anyone can call themselves a wedding planner, which makes the market very tough to navigate for consumers. One of the best ways to stand apart from the rest of the crowd is to gain certifications that validate your expertise. Wedding planner certification programs like those offered by Penn Foster offer a wide range of tips and education not only on planning weddings, but also on running your business. Many of these programs are structured to keep costs low so that wedding planners are set up to financially thrive. And if a prospective client ever questions your expertise, you can show them your industry-trusted certification.
Cross-Promote With Vendors and Other Partners
Wedding planners are just one type of business tapped into the wedding industry. DJs, caterers, reception halls, florists and many other vendors are constantly working to gain business. To do that, many set up partnerships and cross-promotional relationships with other vendors to try and share business with other entities that aren’t direct competition.
As a wedding planner, this is a potentially lucrative situation that you should explore. Go to trusted, reputable vendors in your local area and ask them if they are willing to trade promotions for one another, according to BookMoreBrides.com. Suppose a local DJ, for example, promises to recommend you to their clients when they express a need for a wedding planner. You, in turn, recommend that DJ to your clients when they come to you looking for help finding vendors. Just a few of these relationships can quickly help you generate new business. Over time, these partnerships could become an essential component of your sustained success.
