What do the ups stand for and at what stage of the marketing planning process does a marketer formulate the ups? Promotion, Product, price and place. The Marketing Mix will first be used during step three, which is the SST pep where companies have to prepare an integrated marketing plan an d programmer. The marketing programmer builds customer relations pips by transforming the marketing strategy into action. Chapter one of Kettle textbook) They need to make a intensifying market offering, (product) the n how much to charge for it (price) and where to make it avail lee for the customer (place) before they want to persuade the customer as good as possible. (promotion) http://councilpersons. Bloodspot. Nil/2012/10/marketing 101 understand incremental.
Find theories that call for a change of the traditional As. Which researchers came up with the new theories? W hat are these theories about? Why are these researchers calling for change? (Hint: ups, ACS, SAVE, etc. The new theories are the pup’s and the 4 CSS, which is mostly used in service marketing. Theses has two kinds, one invented by L deuteron (consumer, cost, communication, convenience) , the other by Sashimi (commodity, cost, communication, channel) The ups are trace d back to the book ‘Million Dollar habits’ by Brian Tracy, these add up to the ups that already exist. The As go like this: Product, price, place, promotion, physic al evidence, people & process. The ACS were introduced to get a more customers river placement. It has more to do with the customers wishes than the four As.
It is mostly used when concerning mass marketing or niche marketing. The ups were introduced to make the Ma kiting mix more fitting for services. (the evidence that a service is per formed, the employees that execute the service, and the processes and systems within the organization that affect the execution of the service. ) http://en. Wisped. Org/wick/Marketing_mix http://www. Amazon. Com/exec/obits/tag/detail//1932156704/ entrepreneur/
How does your company of choice go about the P of promotion? Please include examples. The promotional side of Primary is not so strong.
Although Primary is a big company in the clothe nag market, it is still is one of the few that does to have an commerce site. While every other f assign retailer on the high street is embracing multinational operations, be it commerce, click a ND collect, mobile platforms, smartened APS any combination of the above, Primary is one of the only major high street fashion chains that has deliberately steered clear. Since it is Primary strategy to not focus on the experience the customers have but on its product, it is unnecessary to have a multiplication business. It is also an extra cost for the company so they tried to avoid that.
The same goes for their advertising. Primary is relying on strong public relations, mouth to mouth advertisement and its stores to do the talking. A NY big budget marketing campaigns would only serve to eat into the margins and nudge the prices up. That is how the success of Primary is created. T he balance between fast (and weighed) fashion at the lowest possible price, while maintaining an acceptable ethical framework. Would only make the price of the product high err and that is against the policy of Primary. Http://www. Marketing’s. Co. UK/primarkboldlydoesntgoonline/3029579. Article
Discuss the promotion mix strategies (p. 432434) of push and pull. What strategy does your company of choice apply? The promotion mix strategies of push and pull: The push promotional strategy means taking the product your company is producing directly to the customer, this only really occurs when the person is familiar with your company and products, you physically take the product to the customer instead of letting the customer come pick out one of your wide variety of products. Some examples of this could be when a customer comes to a show mom and you directly sell products or packaging design to encourage purchase.
While the pull promotional strategy involves motivating the customer to come and look for your brand, mainly when the customer is not aware of your brand and it’s products. This is more getting the customer to come to you, for example, advertisement or word of mouth, even sales promotions and discounts are important. All together with the push strategy the company buys a product whereof they know what kind of customer is going to buy it and know it will be old out of the shop in no time while in the pull strategy the company is finding ways to attract new people by advertising or sales.
Primary our company of choice is both a push and pull Strategy Company, push because people already know the brand and they spend little to n o money on advertisement. However, it is also a pull company due to the fact people talk a lot about the low prices they offer. Though they almost never offer sales because the clothes are always sold out before it could go on sale, and the prices are already so low that no sale is needed to attract the people to buy the clothes.