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Assignment Project Motorcycles

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    Executives at your company are now interested in motorcycles with larger motors and would eventually eke to produce motorcycles in the touring class, specifically designed to excel at covering long distances with motors larger than 1100 c. The proposed target market for these larger motorcycles consists of males between the ages of 35 and 60 in global markets. Price points for the larger motorcycles cover income ranges from $55,000 to $100,000. Management has decided that your company will meet the objectives stated herein within the next five (5) years.

    During the proposed changeover, the company will continue to manufacture the middleweight cruisers to serve its existing clientele.

    Write a six to eight (6-8) age paper in which you:

    1. Select one (1) of the types of project organization that would suit the development of the larger touring class motorcycles. Outline the process steps that your company would take in order to develop the motorcycle. Provide a rationale for the response.
    2. Recommend one (1) strategy to the senior executives that the organization might use to balance short- and long-term needs.
    3. Specify the crucial resources that you would need as a project manager to run the existing business interests at the same time that the business changes to the production of touring class motorcycles.

    Suggest he project management leadership style that is most conducive to overseeing the operation of the business growth plan. 4) Recommend at least three (3) risk mitigation strategies to address project plan details that might be forgotten or overlooked. Justify the selection. 5. Use at least three (3) quality references. Note: Wisped and other Websites do not quality as academic resources.

    ANSWER:

    1. Contents Capabilities in Motorcycle Cruisers
    2. Focused Differentiation Strategy
    3. Value proposition of Motorcycle Cruisers and the Strategy Adopted
    4. Strategy Adopted
    5. Resource Capabilities 3 Cost & Differentiation over Motorcycle Cruisers

    Threats for Motorcycle Cruisers Recommendations for sustainability of the advantages

    References: Capabilities in Motorcycle Cruisers Motorcycle Cruisers is known for creating a stream of customers who are an elite bunch of people and have their own level of desire for motorcycle.

    The main objective of Motorcycle Cruisers has been to maintain the brand image in the eye of the consumer so that the customers don’t ever feel the image to be diluted. It is the experience that the customer goes through makes the bond special. Company has integrated its supply chain so well that consumers gets to interact erectly with the suppliers and get the motorcycle as per his requirements. It creates a long term bond towards the company from the customer side. This is the single most important strategy adopted by Motorcycle Cruisers to create successful relationship marketing with the customer.

    It makes the customer loyal towards the brand. Marketing personnel’s of the company are very well trained so that they can understand the actual needs and want of the customer, and assure the desired output from the supply side of the company. It is said that the company does not only sell motorcycle but they sell a complete ownership experience. This is possible only because of the employees of the company The strategies that Motorcycle Cruisers could use are: competitive advantage through offering customers of niche market with a product that they perceive as very well suited to their needs, tastes and preferences.

    The strategic target of focused differentiation strategy is a narrow market in which needs and preferences of the buyers are distinctively different. Attributes appealing specifically towards niche members forms the basis normal motorcycle buyer Motorcycle Cruisers is not into the consideration state. This s why relationship marketing becomes so important for Motorcycle Cruisers. The whole framework of the company is based on relationship marketing.

    The advertising strategy of the company has focused on creating an emotional attachment with the target segment. In Comparison to Motorcycle Cruisers which is more an integrated organization. Motorcycle Cruisers is capable organization and more than focusing on the brand image the company focus on providing , 2010, p. 16. 12). The company believes in providing a differentiated offering in comparison to Motorcycle Cruisers Incorporation which focuses on design and cost. Motorcycle Cruisers is an experience which one associates himself with. 12).

    While this is more than the 10%, there is still room for improvement since nearly 1 out of every 10 motorcycle owners are female, based on an owner survey conducted by the Motorcycle Industry Council (Wheeled & Hunger, 2010, p. 16. 11). In 2006, the market share for standard bikes was 2. 1, with a standard bike being a basic no frills motorcycle at a low cost (Wheeled & Hunger, 2010, p. 16. 21 exhibit 10) First, I would strong recommend the firm to focus on expanding into other nations. For instance, countries like India could be great prospect for the firm.

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