Your task is to undertake strategic planning for your own organization or for an organization you are familiar with in your country or region. Locate the vision statement, mission statement, statement of values and formal objectives of your chosen organization. Not all organizations have a statement of values; if that is the case, you can do without the statement of values.
Not all organizations have formal objectives; if that is the case, you will be required to develop some appropriate objectives as part of the assignment. Write a report in which you: Briefly describe the organization and its industry. Identify the vision statement, mission statement and statement of values; explain their appropriateness for the organization; suggest potential improvements. Identify objectives; analyses their appropriateness for the organization; suggest potential improvements.
Undertake an internal analysis of the organization and an analysis of its external environment, using appropriate strategic management tools. Develop an appropriate strategy for the organization. Make sure you explain why the strategy is relevant and how it relates to vision / mission / objectives. Clearly justify your argument. You do not need to develop implementation processes. But you should mention the critical importance of implementation, execution and evaluation of the strategies you come up with for his assignment.
Note: In a real world strategic plan it is unlikely that you would use formal referencing. While you might not use referencing in an actual strategic plan, you would definitely source your information from various company/ industry reports and from journal articles. In this assignment you are required to make the use of such sources explicit through referencing.