Scope and Stakeholders Judder Fine Foods wants to develop a system to track customer purchases wrought a Frequent Shopper Program to award loyalty points for redemption. Taking this request into mind we want to define the scope and key stakeholders associated with in the project. In today’s market defining your scope is key, looking over the expected results for this project we can see the scope will heavily focus on working with all area manager of Judder Fine Food stores to collect data in relation to shopping hours, specials, and best sellers; even taking into consideration which stores outperform others.
Store sales and performance will be our forefront to kicking off this project correctly. Looking into who has a handle on this as well who can be affected, we can see our stakeholders. Store managers will have to take on a larger role at each store aiding in tracking and marketing the Frequent Shopper Program (FSP), area managers will need access to the database to see sales, points awarded, statistics for big sellers and more to influence marketing and deals. Employees will obviously see a different process of handling sales and customers at the register and welcoming them to the store.
Listing stakeholders in groups we can see the impact to aid in describing each impact. Stake Holders Key: Area Managers Store Managers Employees Customers (Participants of FSP) Additional Stock Holders Committee Board CEO, President, etc. Suppliers Statement of Scope and Goals Judder Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolly, Del Mar, and Enceintes. Judder Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world.
The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program ill offer the customers a new way to redeem products by accumulating loyalty points. The functions for the project development of the Frequent Shopper Program include tracking the customers purchase behavior, in which the customer’s interest and product purchases are analyzed. This type of marketing research will provide all the stores an analysis with the insights of what the customers like to buy, their favorite brands, and whether some customers prefer vegetarian products.
The goal is to refine the process and provide product recommendations to each store. Each store will have personalized commendations to complement the consumer. In addition, it will offer the best products available and satisfy the customers to keep them coming back and possible gaining new customers. It will also give the company an idea of product trends since some consumers tend to change their product interest and others remain unchanged. The second function is partnering with a third party loyalty points program, which is an effective marketing process that rewards loyal customers and encourage loyalty.
Different from other food stores that give the customers a discount, this loyalty point program will give the customer the hence to redeem the points by providing airline upgrades, high end gift items, and some specialty foods. Supporting Measures for Success Judder Fine Foods has implemented numerous amounts of methods so that their customers have a tremendous and pleasurable shopping experience. Judder is able to preserve its customer base, by offering the most excellent goods they can with quick and friendly service. By Judder Fine Foods adding the frequent shopper program this can only be enhanced.
Their employees have to be trained on all areas of the frequent shopper program. They will need to know this so that hey can explain to customers how to use it, how they can sign up for it, and the benefits to the customers for being a part of this program. The employees will also need to let the customers know that their information will be kept safe and confidential from all outsiders. The frequent shopper program will be able to reward the customers that buy higher price items better. This will give Judder a chance to target these items to be sold more and build better profits.
I feel for the project to be successful the team should stay on track with our deadlines and stay within the budget. Judder Fine Foods has a precise timeline that needs to be met and has a definite budget to keep. The project will be successful if we stay within plan that has been set. The team will be in charge of programming, implementing, handling the design, training, and supporting of the system. By giving customers a physical reward for shopping with Judder Fine Foods, customers all more likely to shop with Judder more often.
The primary expenditure of the system will be outweighed by the gain of frequent shoppers and fresh new customers. The market research on this project has proved that the profit will exceed the project possibility. The program is anticipated to be a self-funding program with the expense being minor when compared to the proceeds. The predicted revenue lift from the program is 4. 75%. Most of this will come from the last quarter of the first year. Summary of Project Feasibility Within the next year Judder Fine Foods expects the gain 1/4% revenue during new project plan.
With a little adjusting and work they hope to increase this by half. As customers begin to like the new project plan revenue will increase. This project is great because it will be able to maintain itself, once it is in motion. The project is not huge but the outcome will cause a great increase in sales and customer satisfaction. The project will have a budget; these budgets will be for everything needed for the project. This ranges from installing, testing, training, software, and hardware. The main purpose will be to collect data and generate a pattern with the customer.
Trying to see what they purchase more of, what brands they may like and how often do they buy them. This will help Judder Fine Foods stock their inventory properly so that everything gets sold and rotated in a timely manner. Items will not get left behind to expire and get lost in inventory. The frequent shopper program will make all this and more happen. Getting the frequent shopping program out there will be a task at it owns, customers will be asked at checkout as well as flyers being handed out. Judder Fine Foods will also focus on word of mouth in order to get new customers on their shopping program.
Keeping track of these records will require a secure system. This information will contain customer’s personal information such as phone numbers and address. To take advantage of this system, customers will be given awards that will be swiped at checkout to record the sales made. As time goes on this data will come together to make future orders and plan the setup of the store and sales. New products can be tested with quick results. This operation will be costly to setup but once functioning it will maintain itself and continue to bring in data to help keep up with the market.
Profits will be available within the first year. This will also help with customer service, loyalty and making it feel like a better place to shop. Current Business Process Summary The process management at Judder Fine Foods desires for ongoing progress and also growth and this must be designed in a manner in which reduces risks. Here are several guidelines to reaching that long lasting goal regarding progress and accomplishment of Judder Fine Foods. Using a mixture of the a few different (“Judder Fine Foods”, 2011). One method is to provide a Frequent Shopper Program.
This is to help encourage customer loyalty and reply to consumer purchasing choices, the particular Marketing communications department plans to trace consumer shopping patterns and supply shopper rewards via a commitment points program. Specialized items tend to be more important to Judder customers than the price of items, so as opposed to providing daily reductions for buyer recurrence, Judder offers loyalty items such as high-value gifts, airline rewards or another specialized Judder food item (“Judder Fine Foods”, 2011).
Utilizing this plan enables Judder Fine Foods to provide top quality customer support, niche goods and services plus the advantage to focus on niche internet marketing that the competition cannot offer. In creating this plan, Judder Fine Foods should be able to obtain a competitive edge on the competition; they need that after considerations of broadening or expand the business. These types of techniques using a focused foundation provide them with the most effective potential for achievement (“Judder Fine Foods”, 2011).
Another method for best chances of growth and prosperity is to expand services, and to do this Judder is Judder is providing culinary parties in the store to show customers how to put together specialized foods. Consumers will be educated through world-renowned chefs, celebrities, and other food specialists, such as the owner and founder of Judder Fine Foods, Kathy Judder. Primarily the object is to heighten earnings and this is due to additional trips to the store by the nonuser for shopping and now social networking.
Consumers will receive numerous entries in big-ticket item challenges by bringing a friend for the Judder parties. Guests can also take the Judder cooking courses when for a price premium (“Judder Fine Foods”, 2011) . And finally, the ‘Judder Fine Foods” (2011) website states that Kidder’s is now capable of concentrating on techniques, to supply elevated benefit towards the client. Additionally, the actual company is developing staff instruction plans as well as integrating a innovative software method in order to help.
The time and effort of Marketing and advertising encourages the purchasing Sales and Marketing department to find techniques to reduce expenses associated with buying food items and also decrease the amount of foods to be stored. However, the way that this is now, leaves little room for effective achievement, especially with consideration of broadening and expanding Judder Fine Foods. Judder Fine Foods present business system consists of a few different locations that most have a number of points of sale (POS)terminals which are working the Winds and it is attached to a Novel 4. 1 host by way of a local Ethernet network. In locations that are remote they have he organizations Microsoft ‘office’ software that keeps the businesses inventory, spreadsheet and database through ask modems (“Judder Fine Foods Information Technology”, 2011). With the projected expansion; added stores means added sales. Added sales means added information. This means more information to transmit to all the different locations. This information needs to be transmitted efficiently, effectively and timely.
Judder Fine Foods High-Level Flowchart Demonstrated in the flowchart above is how Judder Fine Foods Business Process System is set up. Each group of computers represents the different locations and he way information is transmitted. They have locations in Del Mar CA. , La Jolly CA, and Enceintes CA. (“Judder Fine Foods”, 2011). Proposed System Requirement List The proposed frequent shopper program (FSP) at Judder Fine Food requires an upgrade to the current method of information management. This upgrade will involve a number of key requirements for both hardware and software, and this section will outline these requirements.
The first list will focus on the hardware needed to form the foundation of the proposed system including various servers for handling website traffic, centralized data, and system backup. A central server is to act as a centralized database management system. This will allow Judder to organize customer information. All other stores will have access to this server to download data or to input new data (Josephine, 2012). A server committed to Seedless website that will allow customers to browse through the products offered, purchase goods, and redeem points. Each store will have backup servers to act as a security measure in case of connection difficulty. Frequent shopper cards with Barbados will be used to access customer information from the main database. These cards will collect and maintain reticent customer information (molar Card, 2012). The following list will highlight the proposed software needed to track the purchasing habits of Judder Software to keep track of purchases made by the customer. Customers. Each store will track the types of products purchased as well as the frequency of visits by each customer. To control the added information that purchase tracking will create software for data storage is needed. To make customer purchasing information available to every store an online central data storage is needed. Software for keeping track of Kidder’s contact with vendors, customers, and sister stores such as customer relationship management software (CRAMS). Because the proposed system will contain the personal information of Kidder’s customers, security software will be required to serve as protection of information such as customer addresses and credit card data. The needed software for the required servers, Apache web server software, Linux as the main operating system, for database management Myself, and for creating the web pages PH. Determination of Requirements Determining the requirements for the Frequent Shopper Program is a core component of system analysis. This is also the first phase of OSDL phase where the IT team can begin to understand the organization needs and an idea of what it is required for the new program.
Traditionally, one-on-one interviews and questionnaires were used to determine the requirements; however JADED (Joint Application Design) is one of the modern methodologies based on the traditional methods. To determine the requirements for the new program I would suggest using the JADED analysis method. JADED is a team based approach where the main stakeholders, the IT team, scribe, and a facilitator meet to brainstorm the necessary requirements. The facilitator is responsible for preparing the meeting agenda and act as a medium in the meeting.
Having a facilitator guiding the session prevents any type of miscommunication and arguments between the parties. JADED session have more advantages than disadvantages. One of the main advantages is that it will decrease the time associated with the gathering requirements process. Information is not only gathered in the JADED session but also all the requirements can be identified and agreed upon between all the parties. Also, organization leaders and users can have unrealistic expectations f the new program and this is where the IT team and the facilitator come into play.
The IT team can educate the users to avoid asking for unrealistic requirements. In addition, everyone in the meeting will have a chance to express their opinions and ideas with the help of the facilitator. JADED sessions have one main disadvantage if the right stakeholders are not present, the facilitator is not prepared, and if the users does not participate. It will not work. I am very confident that this is the right analysis method for the organization because this meeting will be carefully planned. (Puzzle, 2012). An analysis tool that is well aired with a JADED session is using CASE (Computer-Aided Software Engineering).
CASE is an analysis tool that automates the activities involved in the analysis process. It develops graphic models, DVD (Data Flow Diagrams), it helps to documents user and program specifications, database schema, among other helpful features. In addition, using CASE gives the stakeholders a visual idea of what the system will look like when it’s ready. List of Confirmed Requirements Following an analysis of the security requirements for Kidder’s frequent shopper program (FSP) the following list contains both mandatory and optional monuments for the software and hardware needs.
The mandatory components are necessary for the secure operation of the loyalty rewards program to be implemented with the newly upgraded information system. Mandatory Software: Purchase Tracker – To manage sales and inventory data – expandable Customer Relation Management Software – to define customer information with access to management, salesclerks, and the customer. Data storage software – for use in backup servers. Security Software – To increase web server security. LAMP Technology: Linux – main server operating system.
Apache – for use in web server. Myself – for database management. PH – programming language for servers applications. Optional Software: Periodical Backup – To be performed on a daily, weekly, or monthly basis. Status Reports – For system’s effectiveness Mandatory Hardware: Centralized Data Management System Hardware – To increase reliability, reduce costs, and provide access to data for each location. Backup Servers – An efficient method of securing data in case of a problem with the main server. Web Server A dedicated server for website management.
Membership Cards – Contains customer’s personal information in relationship o an organization. Scanners – Handheld with storage base to read membership cards. Optional Hardware: Secondary Servers – for additional data backup. Proposed System Process View Functional Allocation Modeling Each different function within the system will course through a number of venues such as; sales information, loyalty, program point, balances, and the reports generated by the system will travel through the system’s hardware, software, and human computer interfaces.
There are some functions that will need to be updated within its programming of the current system. When reforming tasks like; updating points balance, printing points balance on customer receipts, and adding the Frequent Shopper’s card option on the credit card terminal will entail having only a minimum of changes to the current system. Other system functions will continue to stay the same and work as normal. In this section conditions enabling the Frequent Shopper Program will be worked into the system. The functions of the Frequent Shopper Program will be worked into the current software with some ease.
Taking away any need for more terminals to be added to the store, they will use the credit card terminals hat are used for credit and debit transitions so that the Frequent Shoppers can easily swipe their cards and get rewards added to their accounts. The software needs to be changed so that the Frequent Shopper card will avoid the need to have more terminals installed by giving more options for the Frequent Shopper card. Adapting the system so that it will print the customer’s current Frequent Shopper balance on the receipt and update the customer data at the same time is a worthwhile modification that will help them a lot.
Collecting the data once the Frequent Shopper card is swiped, the information will be collected to the database instantaneously. Only employees that work in sales, marketing, finance, accounting, and operations will be able to view the information so that they can report the information for marketing purposes. The customers point balance data will be updated online, and return the results to the point of sale terminal and the information will be printed on the receipt. The portal on the Judder Fine Foods Website will be able to have customers sign up for the Frequent Shopper Program online.
It will also let them see incentive options, check program point balances, and redeem points for high-end services and merchandise. For this to work the website needs to have new features added to the customer portal. There will be real time updates that the server will conduct every time that the customer presents a membership card at their checkout. Customers will be able to view the balance of points at any terminal in the stores, just by swiping their Frequent Shopper Card. Once all transactions are complete, the point of sale system will transfer information about what was purchased to the operations department for inventory.
The information will let the sales and marketing department find out the shopping habits of the customers and reward them accordingly. Logical Model of the System The primary definition of a logical design “is the Conceptual System of a software application, illustrated using graphical components, interactions, guidelines, and procedures (Tableau, 2011)”. Logical design consists of all of the company records, what every record characteristic is, as well as associations between the records.
Currently logical design has been said to be unreliable given that they frequently mistake it with detailed technical design, spite the fact the goals of the two aren’t similar whatsoever. Usually this will begin throughout he requirements definition phase of the project and the physical design will follow. The logical design should include several important pieces of information such as graphical diagrams. These typically help when the business users and developers of the system come together and talk about the system to figure out business problems and test ways to fix them.
The addition of the Frequent Shopper component into the current system offers limited functionality and workflow. The new model will allow transactions to be begun with a question about the customer’s enrollment in the Frequent Shopper program; giving the seer the option to enroll, with retrieval if the FSP card, and benefits starting at the time of their first purchase. Every time they use the FSP card points are added to their account that can be used later for other discounted purchases and other rewards. Transaction and FSP points will be printed on the receipt for the user to review each time they make a purchase.
Information from the sale will be transmitted to the POS server database for up to date reporting used to define new FSP rewards established upon buyer purchasing routines. Below is the logical design model we have proposed. Being that the system is established on the logical flow of the system it has been designed to disrupt the workflow as minimally as possible. Although this newly proposed system will somewhat increase the time that the customer stands in line at the register to check-out especially when the customer is a new enrollment to the Frequent Shopper Program.
After staff becomes familiar with the process and as more customers are enrolled the delay to the workflow will eventually even itself out in the program as well as the store. The design will offer some new management tools for reporting for the purpose of identifying rends and adjusting the program around the data that has been collected to maximize the efficiency of the program. Preliminary Design Model Logical Information Architecture for Judder Fine Foods Frequent Shopper Program Design Trade-Off Approach The different needs for price, performance, and scheduling will call for trade- offs between these factors.
These trade-offs have consequences in the future, and must be sought out carefully. If the scheduling is very strict, things will need adjusting in order to keep the schedule. Since there is a limit, the adjustments necessary might be made in personnel size or project hardware. The most pertinent places to look for adjustments are program software, and network hardware. The card readers don’t require any significant changes to use, and they’re a very small part of the budget so the hardware won’t really be the place to make a trade-off. When the program software decreases functionality, then trade-offs is made most of the time.
The software that we recommend will prolong the existing software and is made to be seamless and compatible. In a nutshell, the program will not need any trade-offs. When the networking hardware has trade-offs made, the company will eventually need to replace it, meaning it is not smart to go with the bare minimum, especially considering Judder plans on opening another location in the near future. The original budget has room for an upgrade that makes the POS server much more functional, though this is the most expensive option in this area.
The server upgrade has room for some trade-offs, but if the changes make the system less functional, the system might need to be upgraded later. The functionality of a server relies on its components for purchase, data sharing, and point tracking. The most flexible part of this project and its trade-offs is the timeline. To fully use the system, the performance and functionality must be tested in order to ensure that they meet Kidder’s needs. If the original project design doesn’t accommodate every function, the missing functions can be released in version two of the system.
Detailed Design Process and Design Specifications Software Design compatibility should be in accordance with the Windows, Mac, and Linux operating systems. In the database design phase, each component’s (input, output, report) basic data account is kept in the database. When the programmer is creating screen display, a dialogue outline is produced for wowing the steps users will follow and relate with on a screen. Human-computer interaction (HCI) will be user-friendly and comprehensible as well.
After the designer comprehends the method of how the system is used, the information gathered will act as a guide for converting the activities into a dialogue design. The following steps are used in creating a dialogue design: Construct the dialogue string Create the trial product Evaluate the practicality of the result Keep in mind the proper use of white space to ensure the display is read without difficulty. The series of procedures, keystrokes, and terms must be insistent and reference the same types of data. Hardware Hardware compatibility is essential for communication capability with upgraded equipment.
Using ACTA cable to wire the network along with a digital satellite link (DSL) will supply sufficient speed for data processing. The network will allow customer to place orders into the central database. When an order is placed stock inventories are automatically adjusted and suppliers receive a notification when specific inventories decline to a preset level. Firewalls and security software will limit access to the network from unauthorized use; however, the ability to interact via the web with web-store customers must be available.
Software design, hardware selection, network performance, and human- computer interaction (HCI) must function independently and collectively without conflict and with consistency. Physical Model of the System The following detailed diagram displays the physical data flow for the new Frequent Shopper Program system at Judder Fine Food. Proposed System Physical Data Flow Model Testing Process Summary Introduction This is a test plan for Judder Fine Foods Frequent Shopper Program. This test plan describes the testing strategy and the approach to validate that all the yester requirements works before releasing the software.