Business Unit - Marketing Essay Example
Identify the purpose of four different business organisations Name of Business (P1 & P2)|
Identify the purpose of four different business organisations Name of Business (P1 & P2)| Purpose| Two objectives | Reason for ownership and sector| Size and Number of employees| Scale| Business 1:JD| The purpose is to sell sport related equipment in one place, so building a large market - Business Unit introduction|| Two objectives | Reason for ownership and sector| Size and Number of employees| Scale| Business 1:JD| The purpose is to sell sport related equipment in one place, so building a large market. Moreover, golfers, footballers, basketball players etc. can all go to the same shop.
However, as a business its –purpose- is to make profit, and its marketing (is aimed at teenagers and young adults) has been very successful. | The main objective of JD sport is ultimately strengthened the brand image and identity in order to insure that they can appeal to the right target consumer. To improve their service and improve their product performance| The reason of JDS ownership is that I order for them to take more money they offer shares to the general public and has limited liability.
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| 10millionLarge| European| Business 2:Bath store| To make profit and provide nice, beautifully hygienic bathrooms| To grow their business operation , to open three more units within a five year periodIncreasing revenue while limiting expenses, increasing annual sales by 10 percent| It has more than 1 share holder it’s a private limited company because it’s easy to transfer ownership of the business by selling shares. Its sector is tertiary sector because its providing a service| Media we also know that it has an immense size due to the fact that it had over 170 stores all over the UK.
and has over 1,000 people working for them | Its scale is national as it only operates in the UK. Bath store is national we know this because it has stores in Lambeth, Islington, Bethnal green and much more. | Business 3:Virgin media LTD| Their purpose is to make profit and be a provider who genuinely understands their customer’s needs. And a provider with the UKs largest nationwide fibre optic network and people with expertise. They believe that virgin media business is all about the customers.
| Go globalRaise market share and beat market share. | Ownership is private limited company and the reason why virgin media is LTD is because it keeps its shares into the family member or close friends, by doing so they remain in the control of the business and therefore, would not lose the management advantages and power to them. Their sector is tertiary because they provide services such as entertainment and transport to their customers,| Virgin media has about 22,500 people working for them meaning
that is it a large business because of the amount of employees and the business are worth more than ? 34 million pounds. | Virgin medial is global; we know this because it works in continents like; AfricaAmericaEurope and some parts of Asia| Business 4:Old Kent road newsagent| To sell essentials to the local residents | To run a profitable operation, the newsagent wants to find a new operating facility that decreases their rent by ?
200 a month or cutting monthly utility bills by 15%Implementing a new shipping procedure that improves their delivery time from four days to two. | They are a sole trader because they do not have many staffs therefor they have more control over how the business is run. They can also offer a more personal service with local roots and ties. This can be more appealing to potential customers in local community. This sector is tertiary because they are offering a service to their local community. | Small up to 3 employees| local|