Comparison and Contrast of Two Car Advertisements I am going to compare and contrast two TV car adverts.
The first advert is Fiat Stilo-sound effects and the second advert is Honda Accord. I chose these adverts because the first time I saw them they looked interesting and had a lot of differences between them. The Fiat Stilo advert is 39 seconds long. It is aimed at 20-35 year old male and female. It is a small affordable car suitable for working class ordinary people. The advert is fast moving.
There are four characters in the advert. Three are male and one is female. Two of the men and the women are around 25-35 years old but one of the men looks much older around his 40’s. The woman sits in the front drivers seat, which makes her role look more secure than the men in the back. The car also catches the attention of an elderly man whose sitting down reading a newspaper. The characters investigate the car before driving it.
They press buttons, open windows and play with the seat to see what each thing does. Whereas the Honda Accord advert is 1 minute 58 seconds long and aimed at 20-40 year old male and female probably with families because it is quite a big car. The car is for middle-high class people. The advert itself shows different car parts needed for the final making of the car. In this advert the viewers do not know what is being advertised until the very end. This is because the advertisers want to keep the viewers in anxiety so that they keep on watching until the end of the advert.
The Honda accord advert is longer than the Fiat Stilo advert and the storyline of both adverts is very different because the Honda Accord shows the parts needed for the making of the car and the Fiat Stilo shows the finished car item and the parts inside the car such as the automatic windows, navigator and the moveable seats. The Fiat Stilo also has four characters that gives the viewers an idea what age group
