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Essays on Burger King

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Essay Examples

Burger King Corporate Social Responsibility

Burger King

Corporate Social Responsibility

Words: 1187 (5 pages)

Corporate Social Responsibility (CSR) refers “the ethical principle that a person or an organization should be accountable for how its acts might affect the physical environment and the general public” (Jobber, D. & Fahy, J. , 2009). Nowadays, CSR programme is a global trend, which is encouraged by the government. It also helps the company…

Burger King Creative Brief

Burger King


Words: 822 (4 pages)

Burger King is one of the largest fast food restaurants retailing chain. The company is recognized for its signature Whopper burgers, which are sold through more than 12,512 restaurants globally (Quest to reverse slumping sales). Burger King has recently been overtaken by Wendy’s, losing its second place within the hamburger market. Consumers are looking for…

Burger King Case Analysis

Burger King

Words: 2512 (11 pages)

Introduction Two determined men by the names of James McLamore and David Edgerton had the same vision, to offer citizens great tasting, inexpensive food that would be served in a clean and welcoming environment. These entrepreneurs had already gained experience in the restaurant business in the past. In 1954 the first Burger King was open…

Assignment writing definition

Burger King


Fast food restaurant




Trade union

Words: 2423 (10 pages)

Why is it so important that unions focus their energy and resources on organizing the unrecognized? 2. Describe and explain the major barriers to the increased unionization of women in “hard to organize” sectors and workplaces. 3. Do the experiences of organizing informal workers in India, or immigrant janitors in the United States, provide any…

Marketing Strategy of Burger King Sample

Burger King

Marketing Strategy

Words: 1808 (8 pages)

Burger King. a leader in fast-food industry. was found in 1954 and now serves in 62 states. It was ne’er easy to prolong as a leader through all those old ages in such a dynamic industry and selling success of Burger King was the cardinal factor behind it. Marketing is a wide construct and we…

Burger King Case Study

Burger King


Words: 1234 (5 pages)

Background Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King,in Jacksonville, Florida. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century the company would change hands…

Possible Future Locations for Burger King

Burger King


Words: 650 (3 pages)

1. By mid-2009, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King. These countries all have large populations but are not in close proximity to the BK headquarters in Miami. How well do these five countries…

Burger King: Promoting a Food Fight

Burger King


Words: 1409 (6 pages)

Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realize that advertising was the way to expand its…

Burger King: a Whopping Strategy En Route to Recovery

Burger King


Words: 2988 (12 pages)

Burger King: A Whopping Strategy En Route to Recovery Siohong Tih At the end of 2002, Burger King, the second largest fast food hamburger chain in the world, was in financial trouble. Sales were dropping and its franchisees were confronted with heavy debts. One after another, its franchisees including its largest independent franchisee, AmeriKing, filed…

Develop Good Business Sense

Burger King



Words: 943 (4 pages)

I have chosen to compare three different fast-food restaurants for this project; Stogey’s, McDonald’s and Burger King. I will discuss the differences in the input, operations and output stages of these companies. I will explore the various components of the OMM costs these companies have and how they affect their OMM operations. I will also…

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Frequently Asked Questions about Burger King

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How would you describe Burger King?
Founded in 1954, Burger King is the second largest fast food hamburger chain in the world. The original Home of the Whopper, our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years.
What is the slogan Burger King?
Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand's longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers' way of life rather than the chain's food and service.
What is unique about Burger King?
Secondly, Burger King creates unique characteristics that differentiate it from its competitors. It supplies this differentiation through its advertising and brand representation. Its slogan, Be Your Way, lets customers know that the chain offers flexible options.

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