Essays on Brands Page 12

The Global Retail Scenario Large format retail businesses dominate the retail landscape in the United States and across Europe, in terms of retail space, categories, range, brands, and volumes. Indian retail industry cannot hope to learn much by merely looking at the Western success stories in retail. Their scales of operations are very huge, the…

Liz Claiborne clothing company had a vision of rapid growth and expansion of new clothing labels, and they achieved these goals quickly. By 2006, the company had expanded to 36 different brands and experienced a 2.5x increase in revenues to reach $5 billion dollars. Despite the overall success, the company’s profits did not consistently grow…

EXECUTIVE SUMMARY The present research has been conducted in a bid to comprehensive and comparative study of the advertising strategy used in liquor industry which makes the need of surrogate advertising exemplary, as the only way of advertising for liquor industry and also to know the effectiveness of surrogate advertising in influencing customer perception towards…

After entering China in 1982, Pepsi continued to do well in the country, offering a wider range of products than its arch-rival, Coca-Cola. Pepsi’s potato chip business was successful despite competition from other multinational rivals and Chinese domestic brands. As its potato chips became more successful, however, the problem of how to secure a supply…

The objective of this report is to understand the structure of fashion logistics to realize in each level of fashion pyramid. Understanding the supply chain and fashion logistics and channel distribution, also analyze the relationship between each of logistics. Depends on the structure of logistics that evaluate the two level of fashion supply chain which…

Introduction A trade name is a non pecuniary and a physically nonexistent plus, a trade name is chiefly associated with the name or the emblem of a given entity. The trade name usually gives the consumer a sensible confidence that the merchandises produced under the trade name are up to the outlooks of the client…

Introduction: The American Marketing Association (AMA, 1960) has defined a brand as “A name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors” (Lake, 2010, p.1). Combining functional and emotional attributes, brands…

The main purpose of the project is to find what strategies the company uses to market its world famous beauty soap, LUX, in Pakistan; the positive and negative aspects of those strategies.. The project discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis as…

In the realm of advertising, originality and innovation are crucial to grabbing people’ attention. Car advertisements have evolved through time to be more creative and distinctive in an effort to make a lasting impact on customers. The Hamster Car Commercial is one such advertisement that sticks out. This article examines the significance, inventiveness, and efficacy…

A good marketing strategy, for any company, is a strategy with a strong yet feasible marketing mix or more commonly known as the four Ps, product, price, place, and promotion. A strong marketing mix enables the company to position their products in the most competitive way[1] and gives them the opportunity to mold the product,…