Essays on Marketing Management

Big Bazaar is a chain of shopping malls in India currently with 31 outlet wned by Kishore Biyani’s Pantaloon group. Big Bazaar provides the best products at the best price. It reflects the look & feel of Indian bazaars at their modem outlets. All over India, Big Bazaar attracts a few 1000 customers on any…

Tents-r-Us, established by Peter Ridge in 1999, is an organization in the hospitality sector that focuses on marquee rentals and associated services for large corporate and private events. As the years went by, the company expanded its offerings from a small rental business to include a wide range of services like event planning and management,…

Revising a time-driven activity-based cost system involves adding products. In the Madison Dairy ice cream plant example mentioned in this chapter, there was an oversight of production-related computer resource expenses of $18,000 per month in the cost system. To incorporate this cost, the time-driven activity-based costing model should be updated. The model estimates two parameters…

Summary In the face of consumer changes and current economic conditions, Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. Specifically, there has been a strong focus since 2006 on product sustainability and green initiatives. As such, Clorox needs to determine if this is the right strategy to…