Essays on Marketing Page 89

This case presents a scenario where PepsiCo, a company known for its successful acquisitions of food chains to expand its business, has to weigh its options whether or not to acquire Carts of Colorado, a merchandiser of mobile food carts and kiosks and California Pizza Kitchen, a big name in the casual dining segment. PepsiCo,…

Positioning the BlackBerry Pearl by Mahima Hada & Arvind Rangaswamy 1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME>XL menu after starting Excel. These tutorials…

Introduction The issue chosen for discussion is misleading advertising. Marketers are constantly looking for ways in which they can sell their commodities at a profit as some of them may employ ethical mechanisms to do so but others may resort to questionable methods. In response to this, a number of stakeholders in the Australian marketing…

The dictionary defines ‘advertising’ as the act of “publicizing for the purpose of selling or causing one to want.” In simpler terms, it means making a product popular or promoting it. In today’s world, advertising plays a vital role in business management, particularly with the rise of information technology and consumerism. It has become more…

Ice Dreams will sell shave ice as its primary product in addition to soft drinks and frosty Latin drinks called licuados. Shave ice is the hottest new dessert since frozen yogurt! Shave ice is heating up rapidly and shows no sign of cooling (Crystal Fresh, Inc., 1995). Shave ice has been around for many years,…

Introduction On August 03, 2005, Adidas-Salomon AG (Adidas), Germany’s largest sporting goods maker announced acquisition of the US-based Reebok International Limited (Reebok) for $3.8 billion. The share prices of both the companies recorded an increase on the day of the announcement of the deal. The share price of Adidas increased by 7.4% from €147.52 on…

The Renova Case Team 5, Section C Bernardino Colonna, Rishi Shroff, Gianfranco Capobianco, Melissa Barnett &ShuLiYeh 1) Which are the key factors that consumers consider when purchasing toilet paper? The key factors considered by consumers when purchasing toilet paper are quality and price. In fact, the toilet paper industry in Western Europe is segmented based…

EXECUTIVE SUMMARY “Milo”, a brand of chocolate/malt powder beverage of Nestle, which is once known in the past as number one brand in customers’ mind in Thailand. But nowadays Milo is not that well perceived as before but another leader, Ovaltine, had triumph the position and become market leader in the segment. With the nature…

Q1. What is the nature of Whirlpool’s domestic and international business environments? What types of risk does the firm face? The nature of the domestic and international business environment of Whirlpool : Whirlpool is a home appliance maker, based out of US. The firm has manufacturing units in 13 countries and sells them in 170…

Introduction of Suave brand Suave belongs to Helene Curtis Industries, Old, reliable hairdressing product of Helene Curtis. Mother company has 4 marketing divisons, Suave $100 million brand in fiscal 1984.  Suave is famous for hair care product (leading shampoo brand in unit sales). Suave is an absolute low-price brand with low margin and profit. The…